📌 Core Information
🔹 Job Title: Senior Integrated Marketing Partner - Streaming
🔹 Company: QVC
🔹 Location: West Chester, Pennsylvania
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing strategic marketing plans for cross-platform campaigns, brand launches, events, and important content.
- Collaborating with teams to ensure cohesive messaging across owned, earned, and paid media channels.
- Optimizing campaigns based on performance metrics and implementing post-campaign analysis.
- Identifying opportunities for vendor sponsorships and partnerships to extend campaign reach and effectiveness.
- Communicating strategic direction and campaign requirements to partners.
ASSUMPTION: This role requires a strong understanding of integrated marketing strategies, cross-platform campaign development, and vendor management. The ideal candidate will have experience working with multiple media channels and teams.
📋 Key Responsibilities
✅ Develop cross-platform marketing campaigns following the go-to-market strategy.
✅ Collaborate with teams to ensure messaging across owned, earned, and paid media channels.
✅ Create detailed media plans and budgets, aligning them with strategic campaign goals.
✅ Lead meetings to ensure coordinated campaign development and activation.
✅ Analyze performance metrics, conduct post-campaign analysis, and implement optimization strategies.
✅ Identify opportunities for vendor sponsorships and partnerships to extend campaign reach and effectiveness.
✅ Communicate strategic direction and campaign requirements to partners, ensuring agreement and understanding.
ASSUMPTION: The role involves a high degree of collaboration, project management, and data-driven decision making. Strong communication and organizational skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: Over 5 years of experience developing integrated marketing campaigns in a retail or related industry.
Required Skills:
- Proven experience in integrated marketing campaign development.
- Strong project management skills with the ability to manage large-scale projects across multiple media channels.
- Expertise in digital design and communications.
- Ability to understand complex information and communicate through different media formats.
- Proficient in Excel (can write advanced macros).
Preferred Skills:
- Experience in the live social shopping or streaming industry.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools, as well as a strong understanding of the retail industry, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing role in the retail industry in West Chester, PA, the estimated salary range is $120,000 - $160,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
- Health Care Benefits starting on day 1.
- 401(k) plan.
- Paid Time Off.
- Tuition Reimbursement.
- Employee Assistance Program.
- Parental Leave.
- Paid Volunteer Hours.
- Company Discounts.
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: QVC Group is a Fortune 500 company in the retail industry, focusing on live social shopping and video-driven commerce across multiple platforms.
Company Size: QVC Group has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: QVC Group was founded in 1986 and has since grown to include six leading retail brands.
Company Description:
- QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen.
- The company brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels.
- QVC Group is committed to creating a friendly, ambitious, and fast-moving work environment that values inclusion and belonging for all.
Company Specialties:
- Retail
- Ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- E-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's focus on live social shopping and video-driven commerce sets it apart in the retail industry. The company's commitment to inclusion and belonging for all creates a diverse and supportive work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in integrated marketing.
Reporting Structure: The Senior Integrated Marketing Partner reports directly to the Director of Marketing and works closely with various teams, including content, creative, and vendor management.
Work Arrangement: This role has a hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
- As QVC Group continues to grow and expand, there may be opportunities for the right candidate to take on more responsibility or move into a management role.
- The company's focus on professional development and learning opportunities can help employees grow their skills and advance their careers.
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility. Growth opportunities will depend on the candidate's performance and the company's future needs.
🌍 Location & Work Environment
Office Type: QVC Group's headquarters in West Chester, PA, is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 1200 Wilson Dr, West Chester, Pennsylvania 19380, US
Geographic Context:
- West Chester is a suburban area located about 20 miles west of Philadelphia, PA.
- The region offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options.
- The cost of living in West Chester is generally lower than in major metropolitan areas, with affordable housing and a strong sense of community.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The office environment at QVC Group is designed to foster collaboration and creativity, with a focus on teamwork and open communication. The location in West Chester provides a convenient and affordable place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the marketing team and other stakeholders.
- Final interview with the Director of Marketing.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Cross-platform collaboration and communication skills.
- Data-driven decision making and performance analysis.
- Vendor management and partnership development.
Application Tips:
- Highlight your experience with integrated marketing campaign development and cross-platform collaboration.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Be prepared to discuss your approach to data-driven decision making and performance optimization.
ATS Keywords: Integrated Marketing, Campaign Development, Media Planning, Budget Management, Performance Analysis, Vendor Sponsorship, Cross-Platform Strategy, Digital Design, Communications, Project Management, Audience Engagement, Brand Awareness, Optimization Strategies, Collaboration, Strategic Direction, Content Creation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and collaborative skills. The company may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords can help improve the chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and tools (e.g., Hootsuite, Google Analytics, Adobe Creative Suite)
- Project management software (e.g., Asana, Trello, Jira)
- Vendor management platforms (e.g., Coupa, Jaggaer)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's needs. Familiarity with marketing software and project management tools is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress: QVC Group is committed to driving progress in the retail industry through innovation and continuous improvement.
- Act With Empathy: The company values empathy and understanding in all interactions, both internally and with customers.
- Be Brave: QVC Group encourages employees to take risks and be brave in their decision-making.
- Embrace The Future: The company embraces change and is committed to staying ahead of industry trends and technologies.
- Do What's Right: QVC Group is committed to acting with integrity and doing what's right for its employees, customers, and the community.
Work Style:
- Collaborative: QVC Group values teamwork and open communication.
- Innovative: The company encourages employees to think creatively and challenge the status quo.
- Data-Driven: QVC Group uses data and analytics to inform decision-making and improve performance.
Self-Assessment Questions:
- Do you have experience developing integrated marketing campaigns in a retail or related industry?
- Are you comfortable working with multiple teams and media channels to ensure cohesive messaging and effective campaign execution?
- Do you have a strong understanding of data-driven decision making and performance optimization?
- Are you comfortable communicating strategic direction and campaign requirements to partners and stakeholders?
ASSUMPTION: QVC Group's values and work style create a dynamic and innovative work environment that prioritizes collaboration, creativity, and data-driven decision making. Candidates who are a strong cultural fit will thrive in this environment.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and project management, which can be challenging in a fast-paced, dynamic work environment.
- The retail industry is constantly evolving, and the ideal candidate will be able to adapt to change and stay ahead of industry trends and technologies.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for those who are more comfortable working on-site.
- The cost of living in the West Chester area may be a challenge for some candidates, depending on their personal financial situation and housing preferences.
ASSUMPTION: The potential challenges associated with this role can be mitigated with strong communication, effective project management, and a willingness to adapt to change. The company's commitment to inclusion and belonging for all can help create a supportive and welcoming work environment that addresses these challenges.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in a retail or related industry, with a focus on integrated marketing campaign development and cross-platform collaboration.
- However, this role is unique in its focus on the live social shopping and streaming industry, which presents a unique set of challenges and opportunities.
- Career progression in this role may lead to a Director of Marketing or similar leadership position, with responsibility for a larger team and broader strategic initiatives.
ASSUMPTION: While this role shares similarities with other senior marketing positions, its unique focus on the live social shopping and streaming industry sets it apart. Candidates with experience in this industry or a related field may have a competitive advantage in this role.
📝 Sample Projects
- Developing a cross-platform marketing campaign for a new product launch, including owned, earned, and paid media channels.
- Conducting a post-campaign analysis and optimization strategy for an underperforming campaign, with a focus on improving performance metrics and ROI.
- Identifying and securing vendor sponsorships and partnerships to extend the reach and effectiveness of a marketing campaign, with a focus on maximizing brand awareness and engagement.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and initiatives undertaken by the Senior Integrated Marketing Partner will depend on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign development process at QVC Group, and how this role fits into that process?
- How does QVC Group approach cross-platform collaboration and communication, and what tools and technologies are used to facilitate this process?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at QVC Group, and how are these KPIs tracked and analyzed?
- How does QVC Group support the professional development and growth of its employees, particularly in the marketing and retail industries?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this approach?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment. The specific questions asked during the interview may vary depending on the candidate's experience and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on integrated marketing campaign development and cross-platform collaboration.
- Prepare for the interview by researching QVC Group's marketing strategies, campaign development process, and industry trends and technologies.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
