Senior International Marketing Manager, UK

📌 Core Information

🔹 Job Title: Senior International Marketing Manager, UK

🔹 Company: Squarespace

🔹 Location: Remote, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 7-10+ years

🔹 Remote Status: Hybrid (3 days in London coworking space)

🚀 Job Overview

Key aspects of this role include:

• Guiding strategic direction and operational execution of Squarespace's expansion in the UK
• Collaborating with local agencies and cross-functional teams to plan and execute localized go-to-market plans
• Managing holistic marketing plans, events, partnerships, PR, CRM, paid media, and community building efforts
• Driving growth and impact across major international KPIs

ASSUMPTION: This role requires a broad-based marketing background with a focus on market expansion and localization. Candidates should be comfortable navigating ambiguity and working cross-functionally.

📋 Key Responsibilities

✅ Create and manage holistic marketing plans

✅ Build Squarespace’s cultural relevance through strategic events, partnerships, and community initiatives

✅ Correspond with partners, customers, and vendors to secure collaboration in marketing initiatives

✅ Monitor and track project progress, and compile ongoing reporting

✅ Manage local agencies, providing strategic direction and executional oversight

✅ Partner with media, communications, CRM, and brand strategy teams to optimize across channels

✅ Utilize consumer insights to develop insight-driven marketing

✅ Create and maintain internal presentations and documents for active marketing programs

✅ Maintain current knowledge of local cultural trends and media consumption patterns

✅ Drive growth and impact across all major international KPIs

ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as experience managing agency partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-10+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry

Required Skills:

• Proven success launching products in new markets without an existing presence
• Experience managing agency partners
• Deep knowledge across digital and traditional marketing channels
• Understanding of localization and how cultural perspectives influence go-to-market plans
• Comfort navigating through ambiguity in a dynamic environment

Preferred Skills:

• Language ability in Spanish, French, or German

ASSUMPTION: Candidates should have a proven track record of driving growth and impact in international markets.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on industry standards for senior marketing roles in the UK)

Benefits:

• Health insurance with 100% covered premiums for you and your dependent children
• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Pension benefits with employer match
• Flexible paid time off
• Up to 20 weeks of pay for birth and non-birth parent leave
• Up to 20 weeks of pay to care for an ill family member
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in the UK. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2003

Company Description:

• Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online
• Empowers millions of customers in more than 200 countries and territories with tools for creating an online presence, building an audience, monetizing, and scaling their business
• Offers a suite of products including websites, domains, ecommerce, marketing tools, scheduling with Acuity, and creating and managing social media presence with Unfold

Company Specialties:

• Online publishing
• Web design
• CMS
• Developer tools

Company Website: https://www.squarespace.com/

ASSUMPTION: Squarespace is a well-established company with a strong focus on design and empowering entrepreneurs to build their online presence.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Director, International Marketing and GTM

Work Arrangement: Hybrid (3 days in London coworking space, 2 days remote)

Growth Opportunities:

• Potential to grow within the international marketing team or explore other opportunities within the company
• Chance to work on high-impact projects and drive growth in the UK market
• Opportunity to collaborate with cross-functional teams and learn from experienced professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Squarespace's expansion in the UK.

🌍 Location & Work Environment

Office Type: Coworking space in London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry
• The coworking space provides a collaborative and flexible work environment
• Squarespace's international team offers the opportunity to work with a diverse and global group of professionals

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the international marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Cultural awareness and understanding of local markets
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and international background
• Prepare examples of your past marketing campaigns and their outcomes
• Research Squarespace's company culture and be ready to discuss how your values align with theirs

ATS Keywords: International Marketing, Market Expansion, Localization, Agency Management, Digital Marketing, Traditional Marketing, Consumer Insights, Project Management, Event Planning, Partnership Development, Community Building, CRM

ASSUMPTION: Squarespace's hiring process is designed to assess candidates' marketing expertise, cultural awareness, and fit with the company's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Integrity
• Customer-centric

Work Style:

• Data-driven and results-oriented
• Adaptable and comfortable with ambiguity
• Strong communicator and collaborator
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with diverse teams and managing multiple projects simultaneously?
• Do you have a strong understanding of both digital and traditional marketing channels?

ASSUMPTION: Squarespace values candidates who are data-driven, adaptable, and strong communicators, with a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating cultural differences and local market nuances
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Adapting to changes in the marketing landscape and consumer behavior

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and adaptability.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position focuses specifically on international market expansion and localization
• Squarespace's international team offers the opportunity to work with a diverse and global group of professionals
• This role offers significant growth potential and the chance to make a substantial impact on Squarespace's expansion in the UK

ASSUMPTION: This role is unique in its focus on international market expansion and offers a rare opportunity to drive growth in a new market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the UK
• Managing a local agency to plan and execute a series of events and partnerships to raise brand awareness
• Analyzing consumer data to identify trends and inform marketing strategies

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the impact this role can have on Squarespace's expansion in the UK.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader international marketing strategy?
• What are the most significant challenges facing the UK market, and how can this role address them?
• How does Squarespace support the growth and development of its employees?
• What is the company's long-term vision for the UK market, and how does this role contribute to that?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and international background
• Prepare examples of your past marketing campaigns and their outcomes
• Research Squarespace's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.