📌 Core Information
🔹 Job Title: Senior Lead - B2B Marketing, North EMEA
🔹 Company: On
🔹 Location: London, Stockholm
🔹 Job Type: Full-time, On-site
🔹 Category: Retail Marketing, B2B Activation
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with regular travel)
🚀 Job Overview
Key aspects of this role include:
- Developing localized B2B activation calendars aligned with regional marketing plans
- Ensuring executional excellence by adapting global and regional guidelines to local markets
- Creating key city and cultural calendars to build local activation plans
- Implementing a holistic omni-channel approach by working closely with marketplace and strategic partners teams
- Collaborating with brand experience teams to deliver a premium presence at point of sale
- Fostering strong relationships with key accounts and developing strategic account plans for future business growth
- Defining clear objectives, KPIs, and requirements for the team and reporting on B2B initiatives
- Overseeing the sub-regional B2B budget and ensuring effective planning, tracking, and reporting
- Leading and mentoring a team of B2B specialists, fostering an inclusive and forward-thinking culture
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and team leadership to successfully activate retail partners across multiple markets.
📋 Key Responsibilities
✅ Develop and execute localized B2B activation plans aligned with sub-regional marketing plans
✅ Ensure executional excellence by adapting global and regional guidelines to local markets
✅ Create key city and cultural calendars to build local activation plans
✅ Implement a holistic omni-channel approach by working closely with marketplace and strategic partners teams
✅ Collaborate with brand experience teams to deliver a premium presence at point of sale
✅ Foster strong relationships with key accounts and develop strategic account plans for future business growth
✅ Define clear objectives, KPIs, and requirements for the team and report on B2B initiatives
✅ Oversee the sub-regional B2B budget and ensure effective planning, tracking, and reporting
✅ Lead and mentor a team of B2B specialists, fostering an inclusive and forward-thinking culture
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic planning to deliver impactful B2B marketing campaigns across multiple markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Typically 7-10 years of experience in retail marketing, B2B activation, or brand experience, ideally within sports, premium/lifestyle, fashion, or consumer goods sectors
Required Skills:
- Proven ability to develop and execute 12-month+ omni-channel activation plans
- Strong expertise in delivering impactful campaigns at point of sale (physical & digital)
- Solid understanding of premium brand positioning and translating global strategies into locally relevant retail activations
- Demonstrated success in budget ownership, strategic planning, campaign reporting, and performance tracking using KPIs and data insights
- Skilled in cross-functional collaboration, aligning with brand marketing, sales, brand activation, and strategic partner teams
- Excellent communication and relationship-building skills, with experience managing key accounts and influencing stakeholders
- Confident in leading and mentoring teams, fostering an inclusive, innovative, and results-driven culture
- Fluent or C1+ level in English; additional North EMEA regional language(s) are a strong plus
- Willingness to travel regularly across the North EMEA sub-region
Preferred Skills:
- Experience working with retail partners in the sports or consumer goods industries
- Knowledge of the On brand and its values
- Experience with CRM systems and marketing automation tools
ASSUMPTION: Candidates with experience in the sports or consumer goods industries and a strong understanding of the On brand will be at an advantage in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for senior marketing roles in the sports or consumer goods industries)
Benefits:
- Competitive benefits package, including health insurance and pension contributions
- Generous employee discount on On products
- Opportunities for professional development and growth within the company
- Dynamic and inclusive work environment with a strong company culture
Working Hours: Full-time, typically Monday to Friday, with flexibility for occasional weekend work or travel
ASSUMPTION: The salary range provided is an estimate based on market rates for senior marketing roles in the sports or consumer goods industries. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: On is a premium sportswear brand focused on running, with a strong commitment to innovation, design, and sustainability. The company operates in the competitive retail and sports industries, with a focus on high-performance running, outdoor, and all-day activities.
Company Size: On has 1,001-5,000 employees globally, with a presence in multiple countries and markets. This size allows for a dynamic and collaborative work environment, with opportunities for growth and development.
Founded: On was founded in 2010, with its headquarters in Zurich, Switzerland. The company has since expanded its global footprint to include offices in North America, Europe, Asia, and Australia.
Company Description:
- On is a premium sportswear brand that focuses on innovation, design, and sustainability
- The company offers a range of high-performance running, outdoor, and all-day products, including footwear, apparel, and accessories
- On is committed to inspiring the human spirit through movement and encouraging athletes and customers to dream big and achieve their goals
Company Specialties:
- Performance Running
- Running
- Footwear
- Apparel
- Accessories
- Innovation
- Design
- Technology
- Sustainability
- Diversity and Inclusion
Company Website: https://www.on.com/
ASSUMPTION: On's commitment to innovation, design, and sustainability sets it apart in the competitive sports and retail industries, providing opportunities for creative and forward-thinking professionals to thrive.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, cross-functional collaboration, and team management skills.
Reporting Structure: The Senior Lead - B2B Marketing, North EMEA will report directly to the Head of Marketing for North EMEA and work closely with various cross-functional teams, including brand marketing, sales, brand activation, and strategic partners.
Work Arrangement: This role is on-site, with regular travel required to visit retail partners and attend key events across the North EMEA sub-region.
Growth Opportunities:
- Potential for career progression within the marketing department or the broader organization
- Opportunities to work on high-impact projects and campaigns that drive business growth and brand awareness
- Chance to develop leadership and mentoring skills by managing a team of B2B specialists
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): London, Stockholm
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse population, and thriving retail industry
- Stockholm is the capital of Sweden, known for its historic architecture, cultural attractions, and strong retail market
Work Schedule: Full-time, typically Monday to Friday, with flexibility for occasional weekend work or travel
ASSUMPTION: On's offices provide a dynamic and collaborative work environment that supports creativity, innovation, and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with cross-functional stakeholders
- Final interview with the Head of Marketing for North EMEA
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and stakeholder management
- Leadership and team management skills
- Understanding of the On brand and its values
- Experience working with retail partners in the sports or consumer goods industries
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the On brand and its values in your application materials
- Prepare examples of your past achievements in B2B marketing, retail activation, or brand experience to discuss during the interview
ATS Keywords: B2B Marketing, Retail Marketing, Brand Experience, Campaign Execution, Omni-Channel Strategy, Budget Management, Strategic Planning, Cross-Functional Collaboration, Communication Skills, Relationship Building, Team Leadership, Data-Driven Insights, Cultural Awareness, Sales Support, Product Testing, Staff Education
ASSUMPTION: On's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and leadership skills, as well as their understanding of the On brand and its values.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with CRM systems, marketing automation tools, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Ignite the human spirit through movement
- Dream big and inspire others to do the same
- Embrace a growth mindset and continually seek improvement
- Collaborate and innovate together
- Act with integrity and respect for all
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on innovation, design, and sustainability
- Data-driven decision-making and continuous improvement
- Strong company culture with a focus on employee engagement and development
Self-Assessment Questions:
- How do you align with On's mission to ignite the human spirit through movement?
- How have you successfully collaborated with cross-functional teams in previous roles?
- How do you foster an inclusive and forward-thinking culture within your team?
ASSUMPTION: On values a strong cultural fit with its employees, prioritizing candidates who align with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple retail partners across multiple markets with varying needs and priorities
- Balancing global and regional brand guidelines with local market requirements
- Ensuring consistent execution of B2B marketing campaigns across multiple channels and touchpoints
- Adapting to a dynamic and fast-paced work environment with regular travel requirements
ASSUMPTION: These challenges require strong strategic thinking, cross-functional collaboration, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other B2B marketing roles in its focus on retail activation and point-of-sale presence, as well as its requirement for regular travel across multiple markets
- In the sports and consumer goods industries, this role is unique in its emphasis on premium brand positioning and translating global strategies into locally relevant retail activations
- Career progression in this role may lead to broader marketing or leadership positions within the company
ASSUMPTION: This role offers a unique opportunity to drive B2B marketing success in the sports and consumer goods industries, with a focus on retail activation and premium brand positioning.
📝 Sample Projects
- Developing a localized B2B activation calendar for the UK and Ireland, aligned with the regional marketing plan
- Creating a key city and cultural calendar for Stockholm, identifying opportunities for local activation and brand engagement
- Implementing a holistic omni-channel approach by working closely with the marketplace team and EMEA strategic partners team to deliver a seamless customer experience
ASSUMPTION: These sample projects illustrate the strategic thinking, cross-functional collaboration, and adaptability required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for On in the North EMEA region?
- What are the key priorities for the first 90 days in this role?
- How does On support the professional development and growth of its employees?
- What are the key challenges facing the B2B marketing team in the North EMEA region, and how can this role address them?
- How does On measure the success of its B2B marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions demonstrate a strong understanding of the role, its context, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in B2B marketing, retail activation, or brand experience to discuss during the interview
- Research On's brand, values, and company culture to demonstrate your understanding and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
