📌 Core Information
🔹 Job Title: Senior Lead, Business Marketing, ANZ
🔹 Company: Reddit
🔹 Location: Sydney, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a country-level marketing strategy for Reddit in Australia and New Zealand
- Building relationships with agencies and advertisers to drive advertiser adoption
- Creating and implementing a full-funnel marketing strategy that positions Reddit as a top-tier strategic partner
- Collaborating with global teams to ensure regional initiatives align with international priorities
ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a strong focus on building relationships and driving commercial outcomes.
📋 Key Responsibilities
✅ Develop and execute a country-level marketing strategy that positions Reddit as a top-tier partner for both agencies and advertisers
✅ Build peer-to-peer relationships with marketing leads across agencies to increase Reddit’s awareness externally across their teams
✅ Develop an education at scale (EAS) program that drives awareness and consideration of Reddit for Business and greater share of wallet for media spend
✅ Create a calendar of events that are key moments for agencies and leverage peer-to-peer and sales relationships to ensure Reddit is present across priority events
✅ Design and deliver high-impact customer engagement experiences at key Australian and APAC industry events to elevate Reddit’s profile and strengthen relationships with agencies and advertisers
✅ Develop and build a decision maker engagement (DME) program designed for hold-cos that helps deepen Reddit’s relationships with senior decision-makers outside of just social teams
✅ Lead the development, localisation, and consultation of Reddit’s core business narrative and vertical-specific playbooks for the Australian market
✅ Develop a component that helps drive the voice of Reddit’s customers in the market, helping create evangelized Reddit advocates on Reddit’s behalf
✅ Work with the Head of International Business Marketing to identify and track annual budget needs, spend, and impact measurement for the markets
ASSUMPTION: This role requires a balance of strategic leadership and hands-on execution, with a strong focus on building relationships and driving commercial outcomes.
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of senior B2B marketing experience within the tech, media, or advertising industries
Required Skills:
- Extensive marketing leadership experience
- Deep knowledge of ANZ market and advertising landscape
- Strategic and commercial impact
- Tech platform expertise
- Adaptive leadership
- Relationship building
- Compelling communicator
- Global connector
- Fluency in English
Preferred Skills:
- Experience working with global teams
- Familiarity with Reddit’s platform and business model
ASSUMPTION: Candidates should have a proven track record of driving business growth and market penetration through strategic marketing efforts.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standard for a senior marketing role in Sydney, Australia is AU$180,000 - AU$250,000 per year (source: Glassdoor)
Benefits:
- Private Medical Benefits
- Superannuation
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days Off
Working Hours: 40 hours per week, with flexibility for global collaboration
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable
- Share, vote, and decide what matters in everything from breaking news, to fandoms, lifehacks, gaming, sports, health, and the internet’s cutest animals
- With over 100,000 subreddit communities about every topic you could think of (and thousands more you couldn’t), whatever it is, there’s a place for you on Reddit
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit is a well-established company with a strong global presence and a unique platform that fosters community engagement and conversation.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of International Business Marketing based out of London
Work Arrangement: On-site, with flexibility for global collaboration
Growth Opportunities:
- Potential to expand the role’s scope based on performance and market needs
- Opportunities to work on global marketing initiatives and collaborate with international teams
- Possibility to transition into a more senior leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role’s scope and advance within the organization.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is the largest city in Australia, with a population of over 5 million people
- The city is known for its vibrant culture, diverse communities, and beautiful harbor
- Sydney has a subtropical climate, with mild winters and warm summers
Work Schedule: Standard business hours, with flexibility for global collaboration
ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with a high quality of life and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and leadership
- Relationship building and stakeholder management
- Communication and presentation skills
- Market knowledge and understanding of the ANZ advertising landscape
- Alignment with Reddit’s company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience and understanding of the ANZ market
- Prepare examples of successful marketing campaigns you’ve led and the impact they had on business growth
- Research Reddit’s platform and business model to demonstrate your familiarity with the company
- Prepare questions to ask the interviewer about the role, the team, and the company’s marketing strategy
ATS Keywords: Marketing Leadership, B2B Marketing, Advertising Landscape, Strategic Impact, Digital Advertising, Relationship Building, Stakeholder Management, Storytelling, Global Collaboration, Local Market Knowledge, Campaign Development, Event Management, Customer Engagement, Decision Maker Engagement, Education Programs, Narrative Development
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership, and relationship-building skills, as well as their market knowledge and understanding of Reddit’s platform and business model.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management and collaboration tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will have experience with marketing automation and CRM platforms, as well as social media management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Know your user
- Give users a voice
- Value the open exchange of information
- Encourage user-generated content
- Be a good redditor
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Passionate about Reddit’s mission and values
Self-Assessment Questions:
- How do you approach understanding and representing the needs of diverse user communities?
- Can you provide an example of a time when you gave users a voice and empowered them to drive change?
- How do you balance data-driven decision-making with a user-centric approach?
ASSUMPTION: Reddit values a culture of open communication, collaboration, and user-centricity, with a strong emphasis on giving users a voice and encouraging user-generated content.
⚠️ Potential Challenges
- Managing multiple stakeholders and building relationships across agencies and advertisers
- Balancing strategic leadership with hands-on execution
- Working across time zones and collaborating with global teams
- Keeping up with the fast-paced and ever-changing digital advertising landscape
ASSUMPTION: This role requires strong relationship-building skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the ANZ market and requires a deep understanding of the local advertising landscape
- Reddit’s unique platform and business model present a distinct set of challenges and opportunities compared to other social networking platforms
- This role offers significant growth potential and the opportunity to make a meaningful impact on Reddit’s business in the ANZ region
ASSUMPTION: This role is unique in its focus on the ANZ market and Reddit’s unique platform, presenting both challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a successful agency takeover event that drives awareness and adoption of Reddit for Business
- Creating a vertical immersion program that showcases Reddit’s value proposition to enterprise advertisers in the ANZ market
- Designing and delivering a high-impact customer engagement experience at a key Australian industry event, such as SXSW Sydney
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, focusing on building relationships, driving awareness, and creating engaging customer experiences.
❓ Key Questions to Ask During Interview
- How does this role fit into Reddit’s global marketing strategy, and what are the key priorities for the first 90 days?
- What are the most pressing challenges facing the ANZ market, and how can this role address them?
- How does Reddit support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Reddit foster a culture of open communication and collaboration across its global marketing teams?
ASSUMPTION: These questions help the candidate understand the role’s strategic context, priorities, and the company’s approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience and understanding of the ANZ market
- Prepare examples of successful marketing campaigns you’ve led and the impact they had on business growth
- Research Reddit’s platform and business model to demonstrate your familiarity with the company
- Prepare questions to ask the interviewer about the role, the team, and the company’s marketing strategy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
