📌 Core Information
🔹 Job Title: Senior / Lead Marketing Analyst, Growth Marketing
🔹 Company: Cleo
🔹 Location: Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site (Poland)
🚀 Job Overview
Key aspects of this role include:
- Supporting critical growth initiatives by identifying, validating, and scaling new markets and product verticals
- Analyzing market-specific performance data and guiding investment through actionable insights
- Collaborating cross-functionally with growth, product marketing, and performance teams
- Working in a fast-paced, high-growth environment with a focus on curiosity, autonomy, and action
ASSUMPTION: This role requires a strong analytical mindset, with a focus on driving commercial impact through data-led decisions.
📋 Key Responsibilities
✅ Partner with growth, product marketing, and performance teams to identify opportunities and measure the impact of new market and product launches
✅ Analyze market-specific performance and behavior data to support localization and optimization efforts
✅ Support go-to-market planning with data-led forecasting, sizing, and tracking
✅ Design, implement, and interpret geo-lift and conversion lift tests to understand the impact of campaigns and regional launches
✅ Help evolve attribution frameworks to better account for cross-channel, cross-market dynamics
✅ Build dashboards and reporting infrastructure that track KPIs across marketing in expansion territories
✅ Surface and communicate actionable insights that shape budget allocation, campaign performance, and product optimization
✅ Work with growth leadership to drive data-led decisions and present insights and recommendations to stakeholders
ASSUMPTION: This role requires a strong analytical skill set, with a focus on SQL, A/B testing, and causal inference methods.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 3+ years of experience in marketing or growth analytics, preferably in a B2C or subscription environment
Required Skills:
- Strong SQL skills; able to independently explore, transform, and validate data
- Experience with A/B testing and causal inference methods (e.g., diff-in-diff, matched markets, pre-post analysis, geo-lifts)
- Familiarity with marketing attribution methods and tools
- Comfortable building visualizations and reports using tools like Looker, Tableau, Mode, or similar
- Strong commercial thinking: able to prioritize based on impact and communicate trade-offs clearly
- Curiosity, autonomy, and a bias to action, thriving in ambiguity and not afraid to ask the hard questions
Preferred Skills:
- Python or R proficiency for more advanced analysis or causal inference work
- Experience with MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools
- Exposure to localization or market expansion strategies
- Knowledge of marketing funnel metrics across both performance and organic channels
- Comfort working with product and growth teams to test and evaluate features or user journeys
ASSUMPTION: While a master's degree is not required, it may be beneficial for candidates looking to advance their careers in marketing analytics.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level marketing analyst role in Poland)
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- Clear progression plan with a focus on growth and development
- Flexibility and remote work options
- Other benefits, including company-wide performance reviews, generous pay increases, equity top-ups, paid sabbatical, regular socials, OpenAI subscription, and online mental health support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2016
Company Description:
- Cleo is a fintech company that uses AI to help users improve their financial health
- The company was founded in 2016 and is headquartered in London, England
- Cleo is committed to making a positive impact on users' financial well-being and offers a personalized chat experience to provide tailored financial tools and insights
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: www.meetcleo.com
ASSUMPTION: Cleo is a well-established fintech company with a strong focus on using AI to improve users' financial health. The company's commitment to making a positive impact on users' financial well-being sets it apart from traditional financial institutions.
📊 Role Analysis
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role reports directly to the Growth Marketing team and works cross-functionally with various teams, including product marketing and performance marketing
Work Arrangement: On-site (Poland) with remote work options available
Growth Opportunities:
- As Cleo continues to grow, there will be opportunities for the Marketing Analyst to take on more responsibilities and advance their career within the company
- The company offers a clear progression plan and supports employee growth and development
- Cleo's fast-paced, high-growth environment provides ample opportunities for learning and development
ASSUMPTION: Given Cleo's rapid growth and commitment to employee development, this role offers strong growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Cleo's Poland office is fully remote, with an annual company offsite in Europe
Office Location(s): Poland
Geographic Context:
- The cost of living in Poland is generally lower than in other major European cities, making it an attractive location for both employees and employers
- Poland has a strong tech industry, with a growing number of startups and established tech companies
- The country offers a high quality of life, with a rich cultural heritage and a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: Cleo's Poland office offers a remote-friendly work environment, with an annual company offsite providing opportunities for team building and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Commercial thinking and ability to prioritize based on impact
- Communication skills and ability to present insights and recommendations to stakeholders
- Cultural fit and alignment with Cleo's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your analytical skills and problem-solving abilities through specific examples or case studies
- Showcase your commercial thinking and ability to prioritize based on impact by providing concrete examples of how you've driven results in previous roles
- Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement
ATS Keywords: Marketing Analytics, SQL, A/B Testing, Causal Inference, Attribution Methods, Data Visualization, Commercial Thinking, Curiosity, Autonomy, Bias to Action
ASSUMPTION: Cleo's interview process is designed to assess candidates' analytical skills, commercial thinking, and cultural fit. Successful candidates will be able to demonstrate their ability to drive results through data-led decisions and align with Cleo's mission and values.
🛠️ Tools & Technologies
- SQL
- Looker, Tableau, Mode, or similar data visualization tools
- Python or R (for advanced analysis or causal inference work)
- MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Candidates should have a strong working knowledge of these tools and be comfortable learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity and humor in everything we do
- Collaboration and stepping up to support our team and our mission
- Giving everyone a voice and treating our people as humans first, employees second
Work Style:
- Fast-paced and high-growth environment
- Focus on curiosity, autonomy, and action
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working with ambiguity and asking the hard questions?
- Do you align with Cleo's values of simplicity, collaboration, and giving everyone a voice?
ASSUMPTION: Cleo's company culture is fast-paced, collaborative, and data-driven. Successful candidates will be comfortable working in a dynamic environment and align with the company's values.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment can be challenging and may require long hours or tight deadlines
- Cleo's focus on expansion into new markets and products may require candidates to adapt to changing priorities or pivot quickly
- As a remote-friendly company, candidates may face challenges building relationships and collaborating with team members virtually
- Poland's time zone may require candidates to work asynchronously with team members in other regions
ASSUMPTION: While Cleo offers a dynamic and exciting work environment, candidates should be aware of the potential challenges and ensure they are comfortable with the fast-paced, high-growth nature of the role.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position offers a strong focus on driving commercial impact through data-led decisions
- Cleo's expansion into new markets and products sets this role apart from more traditional marketing analyst positions
- As a fast-growing fintech company, Cleo offers strong growth opportunities and a clear progression plan for successful candidates
ASSUMPTION: This role offers a unique combination of data-driven decision-making, commercial impact, and growth opportunities, making it an attractive choice for marketing analysts looking to advance their careers.
📝 Sample Projects
- Analyzing market-specific performance data to inform localization and optimization efforts for a new product launch
- Designing and implementing geo-lift and conversion lift tests to measure the impact of regional marketing campaigns
- Building dashboards and reporting infrastructure to track KPIs across marketing in expansion territories
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role. Successful candidates will be able to demonstrate their ability to approach these projects with a strong analytical mindset and a focus on driving commercial impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing team?
- How does Cleo support the growth and development of its employees, particularly in this role?
- What are the most challenging aspects of working in a fast-paced, high-growth environment, and how does Cleo support its employees in managing these challenges?
- How does Cleo approach expansion into new markets and products, and what role does this position play in that process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a technical assessment or case study, focusing on your analytical skills and problem-solving abilities
- Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
