Senior Lead Marketing Manager

📌 Core Information

🔹 Job Title: Senior Lead Marketing Manager

🔹 Company: Lumen

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading technical marketing strategies and supporting overall product marketing efforts
• Developing high-impact technical marketing materials
• Conducting in-depth market research to inform marketing strategies
• Engaging with customers and partners to gather feedback and insights
• Collaborating cross-functionally with various teams to drive marketing success

ASSUMPTION: This role requires a strong blend of technical acumen, leadership skills, business understanding, and a proactive, strategic approach to drive best-in-class marketing initiatives.

📋 Key Responsibilities

✅ Develop and lead technical marketing content, including datasheets, white papers, case studies, technical presentations, user guides, ROI tools, use cases, demo videos, and more

✅ Conduct in-depth market research, competitive analysis, and technical benchmarking to identify trends, opportunities, and threats

✅ Engage with customers and partners to gather feedback and insights, and drive product adoption and satisfaction

✅ Provide technical training and support to the sales team and other internal stakeholders

✅ Plan and execute technical events, webinars, and trade shows, including the creation of technical presentations and demonstrations

✅ Collaborate cross-functionally with product, IT, and customer service departments to support product strategy and execution

✅ Develop customer reference architectures and drive thought leadership through various channels

✅ Create in-depth technical content for Lumen's website, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs

✅ Optimize technical content for search engines and track marketing campaign performance using tools like Adobe Analytics and Power BI

✅ Organize and lead innovation workshops to brainstorm and develop new technical marketing initiatives and content

✅ Contribute to industry thought leadership by writing articles, participating in webinars, and speaking at industry events

ASSUMPTION: This role requires a high level of technical proficiency, strong leadership skills, and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field. A Master’s degree is preferred.

Experience: 7-10 years of experience in Technical Marketing, Product Marketing, Product Management, Solution Engineering, or related technical roles with a proven track record of leading complex marketing initiatives.

Required Skills:

• Proficient in translating technical concepts into clear and engaging marketing content
• Strong technical understanding of networking concepts, protocols, and infrastructure
• Proficient in creating technical documentation and marketing materials
• Demonstrated ability to lead and mentor a team of marketing professionals
• Highly organized and detail-oriented, with the ability to manage multiple tasks and projects simultaneously
• Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for various audiences
• Strong analytical skills with the ability to interpret market trends and data to inform and shape marketing strategies
• Proven ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields
• Hands-on experience with networking products and methodologies
• Preferred Certifications: Cisco Certified Network Associate (CCNA), AWS Certified Solutions Architect, Microsoft Certified: Azure Solutions Architect Expert, Certified Technical Marketing Professional (CTMP)

ASSUMPTION: Candidates with experience in B2B technology companies and relevant certifications may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $103,711 - $152,109 (USD) per year, based on location and experience level. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Benefits:

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance physical, mental, emotional, and financial wellbeing
• Bonus structure (short-term incentives, long-term incentives, and/or sales compensation) available upon request

Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on current national data and may vary based on location and individual factors. The benefits package is comprehensive and designed to enhance the wellbeing of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Lumen operates in the Satellite Telecommunications industry, providing global connectivity solutions for businesses and governments.

Company Size: Lumen is a large organization with 10,001+ employees, offering a wide range of career opportunities and resources for professional growth.

Founded: Lumen was founded in 1968 and has since grown to become a global leader in its industry.

Company Description:

• Lumen connects the world, igniting business growth by connecting people, data, and applications quickly, securely, and effortlessly.
• The company is committed to building a culture and company from the people up, focused on teamwork, trust, and transparency.
• Lumen is dedicated to digitally connecting the world and shaping the future.

Company Specialties:

• Satellite Telecommunications
• Global Connectivity Solutions
• Business and Government Services

Company Website: http://lumen.com

ASSUMPTION: Lumen's extensive experience and global presence make it an attractive employer for professionals seeking a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership.

Reporting Structure: The Senior Lead Marketing Manager reports directly to the Director of Technical Marketing and works closely with other cross-functional teams.

Work Arrangement: This role is remote, offering flexibility and the ability to work from anywhere with a reliable internet connection.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the marketing department
• Opportunities to lead high-impact marketing initiatives and drive significant business impact
• Chance to work on cutting-edge technologies and contribute to industry thought leadership

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): This role can be performed from anywhere with a reliable internet connection.

Geographic Context:

• Lumen is a global company with a strong presence in the United States and other countries
• The remote nature of this role allows for flexibility in work-life balance and the ability to work from anywhere
• Lumen's global presence offers opportunities to work with diverse teams and collaborate with colleagues across different time zones

Work Schedule: Full-time, typically 40 hours per week, with flexibility for the right candidate

ASSUMPTION: The remote nature of this role provides flexibility and the ability to work from anywhere, making it an attractive option for candidates seeking a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical expertise in marketing and networking concepts
• Leadership skills and the ability to manage and mentor a team
• Communication skills, both written and verbal, with the ability to simplify complex technical concepts
• Analytical skills and the ability to interpret market trends and data
• Cultural fit and alignment with Lumen's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your technical marketing work, if applicable
• Research Lumen's industry and competitors to demonstrate your knowledge and understanding of the market landscape
• Practice common interview questions and prepare thoughtful responses that showcase your skills and experience

ATS Keywords: Technical Marketing, Product Marketing, Market Research, Customer Engagement, Technical Training, Event Planning, Cross-Functional Collaboration, Content Strategy, SEO Optimization, Analytical Skills, Leadership Skills, Communication Skills, Organizational Skills, Team Collaboration, Innovation, Thought Leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, leadership skills, and cultural fit with Lumen's work environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Teamwork: Lumen fosters a collaborative work environment, encouraging employees to work together to achieve common goals
• Trust: Lumen values transparency and open communication, promoting a culture of trust and accountability
• Progress: Lumen is committed to driving progress through innovation, continuous learning, and a growth mindset

Work Style:

• Lumen values a fast-paced, dynamic work environment, with a focus on delivering results and driving business impact
• The company encourages employees to take ownership of their work and be proactive in driving their own development and growth
• Lumen fosters a culture of continuous learning and improvement, with a strong emphasis on professional development and career growth opportunities

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working in a fast-paced, dynamic setting and driving results?
• Do you have a strong growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Candidates who align with Lumen's values and work style are more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously
• The remote work environment may present challenges in maintaining work-life balance and staying connected with colleagues
• The need to collaborate with diverse teams and stakeholders may require strong communication and project management skills
• The role may require occasional travel for events, conferences, or customer meetings

ASSUMPTION: While this role offers many opportunities and benefits, candidates should be aware of the potential challenges and ensure they are well-suited to the work environment and demands of the role.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Product Marketing Manager position, with a focus on technical marketing and customer engagement
• Unlike other roles, this position requires a strong technical background and a deep understanding of networking concepts and infrastructure
• Career progression in this role may lead to a Director or Vice President of Marketing position, with the opportunity to drive strategic initiatives and impact the company's overall marketing strategy

ASSUMPTION: This role offers a unique blend of technical, leadership, and strategic responsibilities, making it an attractive option for candidates seeking a challenging and impactful marketing position.

📝 Sample Projects

• Developing a comprehensive technical marketing plan for a new product launch, including customer reference architectures, user guides, ROI tools, use cases, demo videos, and more
• Conducting a competitive analysis and market research project to identify trends, opportunities, and threats in the industry and develop targeted marketing strategies
• Planning and executing a large-scale technical event or webinar, including the creation of technical presentations and demonstrations, and driving customer engagement and satisfaction

ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities the Senior Lead Marketing Manager may be expected to lead and contribute to within the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy and organization structure?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Lumen support work-life balance and employee well-being, particularly in a remote work environment?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your fit with the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lumen Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your technical marketing work, if applicable
• Research Lumen's industry and competitors to demonstrate your knowledge and understanding of the market landscape
• Practice common interview questions and prepare thoughtful responses that showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.