Senior/Lead/Principal Technical Architect - Marketing Cloud

📌 Core Information

🔹 Job Title: Senior/Lead/Principal Technical Architect - Marketing Cloud

🔹 Company: Salesforce

🔹 Location: India - Mumbai, India - Gurgaon

🔹 Job Type: Full-Time

🔹 Category: Sales

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Architecting and implementing complex, enterprise-scale Salesforce Marketing Cloud solutions
• Collaborating with cross-functional teams and stakeholders to translate business requirements into effective technical solutions
• Providing thought leadership in marketing automation, data analytics, and personalized customer engagement
• Managing project timelines, deliverables, and ensuring quality standards throughout the project lifecycle
• Establishing and maintaining technical documentation, coding standards, and architectural guidelines

ASSUMPTION: This role requires a high level of technical expertise and experience in Salesforce Marketing Cloud to design and deliver complex solutions for customers.

📋 Key Responsibilities

✅ Architectural Leadership:

• Design and develop end-to-end Salesforce Marketing Cloud solutions incorporating Engagement, Personalization, Data Cloud, and Intelligence components
• Define technical architecture and integration strategies aligning with business objectives and best practices

✅ Solution Development & Implementation:

• Lead technical teams in the configuration, customization, and deployment of Salesforce Marketing Cloud components
• Oversee the development of integrations with internal and third-party systems, ensuring seamless data flow and system interoperability

✅ Technical Strategy & Innovation:

• Evaluate emerging technologies and trends to continuously improve the Salesforce Marketing Cloud ecosystem
• Provide thought leadership in marketing automation, data analytics, and personalized customer engagement

✅ Project & Stakeholder Management:

• Collaborate with business leaders, marketing teams, and IT stakeholders to translate business requirements into effective technical solutions
• Manage project timelines, deliverables, and ensure quality standards are met throughout the project lifecycle

✅ Best Practices:

• Establish and maintain technical documentation, coding standards, and architectural guidelines

ASSUMPTION: This role involves a high degree of complexity and requires strong problem-solving skills, strategic thinking, and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree in Computer Science, IT, or a related field)

Experience: 10+ years in IT with at least 5+ years focused on Salesforce implementations, specifically within the Marketing Cloud environment

Required Skills:

• Deep experience with Marketing Cloud Engagement, Personalization, Data Cloud, and Intelligence solutions
• Proficient in cloud architecture, API integrations, data management, and automation frameworks
• Experience with developing and maintaining complex integrations and data pipelines
• Salesforce certifications such as Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Developer, or Salesforce Technical Architect are highly preferred
• Strong analytical and problem-solving skills, with a strategic mindset
• Excellent communication, leadership, and stakeholder management skills
• Ability to work in a fast-paced environment and manage multiple priorities

Preferred Skills:

• Experience working with strategic accounts and providing white-glove treatment
• Familiarity with Salesforce's Strategic Accounts Excellence team and its mission

ASSUMPTION: Given the seniority of the role, candidates are expected to have extensive experience and a proven track record in Salesforce Marketing Cloud implementations.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 4,000,000 per annum (estimated based on industry standards for a senior technical architect role in India)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and flexible work arrangements
• Employee stock purchase plan
• Employee assistance program
• Tuition assistance and professional development opportunities

Working Hours: Full-time (40 hours per week) with occasional travel and flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and related services, operating in the software development industry.

Company Size: Salesforce has 10,001+ employees globally, making it a large enterprise with significant resources and opportunities for career growth.

Founded: Salesforce was founded in 1999 and has since grown to become a market leader in CRM and cloud-based solutions.

Company Description:

• Salesforce is a customer company that inspires the future of business with AI+ Data + CRM
• The company helps businesses across every industry blaze new trails and connect with customers in a whole new way
• Salesforce empowers employees to be Trailblazers, driving their performance and career growth, and improving the state of the world

Company Specialties:

• Enterprise Cloud Computing and Customer Relationship Management
• Salesforce offers a wide range of products and services, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and more

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong reputation in the CRM and cloud computing industries, providing a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Senior/Lead/Principal level, indicating a high degree of expertise and experience in the field

Reporting Structure: This role reports to the Strategic Accounts Excellence team within the Sales and Distribution business unit of Salesforce India

Work Arrangement: On-site with occasional travel, requiring flexibility and adaptability to work in different locations and time zones

Growth Opportunities:

• Potential to work on high-impact projects and drive digital transformation for strategic customers
• Opportunities to collaborate with cross-functional teams and develop leadership skills
• Possibility to advance within the Strategic Accounts Excellence team or explore other roles within Salesforce

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Salesforce's large customer base and diverse product portfolio.

🌍 Location & Work Environment

Office Type: On-site, with the option to work from home occasionally

Office Location(s): Mumbai, Maharashtra, India; Gurgaon, Haryana, India

Geographic Context:

• Mumbai is the financial capital of India and a major hub for IT and technology companies
• Gurgaon is a major IT hub and a significant contributor to India's outsourcing industry
• Both locations offer a vibrant work environment with access to numerous amenities and resources

Work Schedule: Full-time (40 hours per week) with flexible working arrangements and occasional travel

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and clients, while occasional travel enables exposure to diverse projects and customers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• On-site or virtual interview with hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Technical expertise in Salesforce Marketing Cloud
• Problem-solving skills and strategic mindset
• Communication and leadership skills
• Cultural fit and alignment with Salesforce's values

Application Tips:

• Highlight relevant Salesforce certifications and experience with Marketing Cloud components
• Tailor your resume to emphasize skills and experiences related to the job description
• Prepare for technical assessments by reviewing Salesforce documentation and practicing case studies
• Research Salesforce's company culture and values to demonstrate cultural fit

ATS Keywords: Salesforce, Marketing Cloud, Technical Architect, Strategic Accounts Excellence, Cloud Architecture, API Integrations, Data Management, Automation Frameworks, Project Management, Stakeholder Management, Problem Solving, Leadership, Thought Leadership, Digital Transformation, Customer Engagement

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, given the seniority and specialized nature of the position.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Engagement, Personalization, Data Cloud, Intelligence)
• Salesforce CRM platform
• API integration tools (e.g., MuleSoft, Dell Boomi)
• Data management and ETL tools (e.g., Talend, Informatica)
• Cloud architecture tools (e.g., AWS, Azure, Google Cloud)
• Project management tools (e.g., JIRA, Asana)

ASSUMPTION: The tools and technologies required for this role are specific to Salesforce and its ecosystem, with a focus on Marketing Cloud components and related technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving results and customer success

Self-Assessment Questions:

• How do you ensure customer success in complex, enterprise-scale projects?
• Can you provide an example of a time when you had to innovate to solve a challenging problem?
• How do you balance the need for speed and results with a focus on quality and sustainability?

ASSUMPTION: Salesforce values a diverse and inclusive work environment, with a strong emphasis on customer success, innovation, and trust.

⚠️ Potential Challenges

• Managing multiple priorities and project timelines in a fast-paced environment
• Balancing the need for technical depth with the ability to communicate effectively with non-technical stakeholders
• Occasional travel and flexible working arrangements may require adaptability and resilience
• Keeping up with emerging technologies and trends in the Salesforce ecosystem

ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other technical architect roles, this position focuses specifically on Salesforce Marketing Cloud components and requires deep expertise in these areas
• In the broader context of the software development industry, this role is unique in its focus on strategic accounts and providing white-glove treatment to a select set of customers
• Career-wise, this role offers opportunities for growth within the Strategic Accounts Excellence team or exploration of other roles within Salesforce

ASSUMPTION: This role is distinct from other technical architect positions due to its focus on strategic accounts and the need to provide exceptional customer service to a select group of clients.

📝 Sample Projects

• Designing and implementing a complex, enterprise-scale marketing automation solution for a Fortune 500 company
• Developing a data-driven customer engagement strategy for a leading e-commerce retailer, leveraging Salesforce Marketing Cloud Intelligence
• Integrating Salesforce Marketing Cloud with a client's existing CRM and ERP systems to create a seamless customer experience

ASSUMPTION: These sample projects illustrate the complexity and scale of the marketing automation and customer engagement solutions required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging Salesforce Marketing Cloud project you've worked on and how you overcame any obstacles?
• How does the Strategic Accounts Excellence team collaborate with other departments and teams within Salesforce?
• What opportunities are there for professional development and growth within this role and the Strategic Accounts Excellence team?
• How does Salesforce support work-life balance for employees in this role?
• Can you provide an example of a time when you had to balance the needs of multiple stakeholders with competing priorities?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant Salesforce certifications and experience with Marketing Cloud components
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Salesforce's company culture
• If you have relevant portfolio examples or case studies, include them to showcase your technical expertise and problem-solving skills
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.