Senior / Lead Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior / Lead Product Marketing Manager

🔹 Company: Zip

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in office)

🔹 Category: Software Development

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Zip’s emerging offerings
• Collaborating cross-functionally to define product vision, strategy, and roadmaps
• Creating compelling narratives, value propositions, and content to drive pipeline and sales
• Analyzing competitors and market trends to inform go-to-market strategies
• Building and maintaining strong relationships with product management and other teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced environment. Experience in B2B SaaS product marketing is essential.

📋 Key Responsibilities

✅ Collaborate with product management and key executives to define product vision, strategy, and roadmaps

✅ Develop narratives and value propositions to target buyers, analysts, press, internal teams, and partners

✅ Create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) to generate pipeline and accelerate sales

✅ Analyze competitors and market trends to identify strengths, weaknesses, opportunities, and threats

✅ Build enablement programs, sales plays, and other critical materials to differentiate Zip’s solution

✅ Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement

✅ Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration. Strong project management skills are required to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or higher in a related field of study

Experience: 5+ years of product marketing experience in a fast-paced, B2B SaaS company

Required Skills:

• Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)

• Proven track record of building and maintaining strong relationships with product management and other cross-functional teams

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals

• Strong project management skills to plan and execute multiple projects simultaneously

• Ability to work both independently and collaboratively

Preferred Skills:

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master’s degree or MBA

ASSUMPTION: While a master’s degree or MBA is not required, it may be beneficial for candidates seeking to advance their careers in product marketing.

💰 Compensation & Benefits

Salary Range: $170,000 - $200,000 per year

Benefits:

• Start-up equity

• Full health, vision & dental coverage

• Catered lunches & dinners for SF employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level product marketing role in the San Francisco Bay Area. Benefits are subject to change and may be adjusted based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on procurement orchestration

Company Size: 201-500 employees (as of 2025)

Founded: 2020

Company Description:

• Zip is the world’s leading AI-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth

• The company offers a single front door to unify the teams, tasks, and tools involved in working with suppliers, maximizing employee adoption of purchasing policies, and increasing spend visibility and control

• Zip is trusted by hundreds of leading enterprises worldwide, including AMD, Anthropic, Arm, Canva, Coinbase, Discover, Dollar Tree, HP, Instacart, Lyft, Northwestern Mutual, Pinterest, Prudential, Reddit, Sephora, Snowflake, Sprouts Farmers Market, and Toast

Company Specialties:

• procurement

• sourcing

• finance

• cloud-based financial applications

• purchasing

• spend management

• intake-to-procure

• procure-to-pay

• AI

• and procurement orchestration

Company Website: ziphq.com

ASSUMPTION: Zip is a well-funded, rapidly growing startup with a strong focus on innovation and customer success. The company's success is driven by its cutting-edge technology and commitment to driving value for its customers.

📊 Role Analysis

Career Level: Senior/Lead level, with the potential for career growth within the company

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with product management, sales, and other cross-functional teams

Work Arrangement: Hybrid, with 3 days per week required in the downtown San Francisco office

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole

• Opportunities to work on high-impact projects and initiatives that drive business growth

• Exposure to a wide range of stakeholders, including customers, partners, and internal teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a downtown San Francisco office location

Office Location(s): 1 Sansome St., Ste 3000, San Francisco, CA 94104, US

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem

• The downtown San Francisco office is conveniently located near public transportation and numerous amenities

• The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team

• In-depth behavioral and skills-based interview with the hiring manager and/or other team members

• Final interview with the CMO or another senior leader

• Background check and reference check (if applicable)

Key Assessment Areas:

• Product marketing skills and experience

• Communication and presentation skills

• Strategic thinking and problem-solving abilities

• Cultural fit and alignment with Zip's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills

• Prepare examples of your past work that demonstrate your ability to develop and execute go-to-market strategies, create compelling content, and analyze market trends

• Research Zip's products, customers, and competitors to show your understanding of the company and its market position

ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, Content Creation, Market Research, B2B SaaS, Hybrid Work, San Francisco

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and strategic thinking. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)

• Content creation and design tools (e.g., Google Docs, Microsoft Office, Adobe Creative Suite)

• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey, Tableau)

• Sales enablement tools (e.g., Salesforce, HubSpot, Showpad)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric

• Innovative

• Collaborative

• Data-driven

• Inclusive

Work Style:

• Fast-paced and dynamic

• Cross-functional and collaborative

• Data-driven and analytical

• Adaptable and resilient

• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to change quickly?

• Are you comfortable working cross-functionally and collaborating with diverse teams?

• Do you have a strong customer focus and a results-oriented mindset?

ASSUMPTION: Zip values candidates who are customer-centric, innovative, collaborative, data-driven, and inclusive. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously

• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment

• The competitive landscape in the procurement orchestration space may require candidates to stay up-to-date with market trends and competitors

• The need to balance strategic thinking with tactical execution may present challenges for candidates who prefer to focus on one aspect or the other

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact. Candidates should carefully consider their preferences and abilities before applying.

📈 Similar Roles Comparison

• This role is similar to other senior/lead product marketing roles in B2B SaaS companies, but with a focus on the procurement orchestration space

• The hybrid work arrangement is becoming increasingly common in the tech industry, offering a balance between in-office collaboration and remote work

• Career paths in product marketing may vary depending on the company's size, industry, and growth stage. At Zip, there are opportunities for career advancement within the marketing department or the company as a whole

ASSUMPTION: While this role shares similarities with other senior/lead product marketing roles, its focus on the procurement orchestration space and hybrid work arrangement make it unique.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new procurement product, including market research, competitive analysis, and content creation

• Creating a sales enablement program to differentiate Zip's solution in the competitive landscape, including sales plays, battle cards, and other critical materials

• Analyzing market trends and customer feedback to inform product roadmaps and go-to-market strategies for existing and emerging offerings

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior / Lead Product Marketing Manager at Zip might undertake.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap and how this role will contribute to its development and execution?

• How does the marketing team collaborate with product management and other cross-functional teams to define product vision, strategy, and roadmaps?

• What are the key challenges facing the procurement orchestration space, and how does Zip differentiate itself from competitors?

• What opportunities are there for career growth and development within the marketing department or the company as a whole?

• How does the hybrid work arrangement support the company's culture and values?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the cultural fit, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/zip/1e7c5cb4-683a-4d06-bb27-065f4b6c2479
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills

• Prepare examples of your past work that demonstrate your ability to develop and execute go-to-market strategies, create compelling content, and analyze market trends

• Research Zip's products, customers, and competitors to show your understanding of the company and its market position

• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.