Senior / Lead Product Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Senior / Lead Product Marketing Manager, Payments

🔹 Company: Zip

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in office)

🔹 Category: Product Marketing, B2B SaaS

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 4 - 8+ years

🔹 Remote Status: Hybrid (3 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Zip’s core offerings
• Collaborating with cross-functional teams to drive alignment and engagement
• Conducting market research and customer interviews to inform product positioning
• Creating compelling content and sales enablement materials
• Monitoring and analyzing KPIs to measure initiative effectiveness and identify improvement areas

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced environment. Experience in B2B SaaS product marketing is essential.

📋 Key Responsibilities

✅ Collaborate with product management and key executives to define product vision, strategy, and roadmap

✅ Develop narratives and value propositions to target buyers, analysts, press, internal teams, and partners

✅ Partner with internal teams to create compelling content for sales, customers, and partners

✅ Analyze competitors and monitor market trends to inform product positioning and strategy

✅ Build sales enablement programs and materials to differentiate Zip’s solution

✅ Monitor and analyze KPIs to measure initiative effectiveness and identify improvement areas

✅ Identify new market opportunities by gathering customer feedback and understanding the regulatory landscape

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. Strong project management skills are essential to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or higher in a related field

Experience: 4 - 8+ years of product marketing experience in a fast-paced B2B SaaS company

Required Skills:

• Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Ability to extract insights from data, articulate findings, and influence stakeholders on strategic proposals

• Strong project management skills to plan and execute multiple projects simultaneously

• Ability to work both independently and collaboratively

Preferred Skills:

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master’s degree or MBA

ASSUMPTION: A strong background in product marketing, exceptional communication skills, and the ability to work effectively with cross-functional teams are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $180,000 per year. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Benefits:

• Start-up equity

• Full health, vision & dental coverage

• Catered lunches & dinners for SF employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

Working Hours: Full-time, with a hybrid work arrangement requiring 3 days/week in the downtown San Francisco office

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on the factors mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: Zip operates in the B2B software industry, focusing on AI-powered procurement orchestration and spend management solutions. The global B2B software market is expected to reach $857.3 billion by 2025, growing at a CAGR of 10.7% during the forecast period (2020-2025).

Company Size: Zip is a mid-sized company with 201-500 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: Zip was founded in 2020, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Zip is the world’s leading AI-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth by offering a single front door to unify the teams, tasks, and tools involved in working with suppliers.

• The company’s AI-powered platform is trusted by hundreds of leading enterprises worldwide, including AMD, Anthropic, Arm, Canva, Coinbase, Discover, Dollar Tree, HP, Instacart, Lyft, Northwestern Mutual, Pinterest, Prudential, Reddit, Sephora, Snowflake, Sprouts Farmers Market, and Toast.

• Zip has earned numerous awards and industry recognition for its innovative solutions and impact on the procurement industry.

Company Specialties:

• procurement

• sourcing

• finance

• cloud-based financial applications

• purchasing

• spend management

• intake-to-procure

• procure-to-pay

• AI

• and procurement orchestration

Company Website: ziphq.com

ASSUMPTION: Zip's focus on AI-powered solutions and its strong customer base make it a competitive player in the B2B software industry. Its mid-sized structure offers a balance between a startup-like environment and the resources of a larger company.

📊 Role Analysis

Career Level: This role is at the senior/lead level, indicating significant experience and responsibility in product marketing. It is a strategic role that requires a deep understanding of the market, customers, and products.

Reporting Structure: The Senior / Lead Product Marketing Manager reports directly to the Chief Marketing Officer (CMO) and works closely with product management, sales, and other cross-functional teams.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the downtown San Francisco office for 3 days/week. The remaining 2 days can be worked remotely.

Growth Opportunities:

• As Zip continues to grow and expand its offerings, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the company.

• The company's focus on innovation and customer success creates an environment where employees can learn and grow professionally.

• Zip's mid-sized structure allows for more visibility and impact, providing ample opportunities for career growth and development.

ASSUMPTION: This role offers significant growth potential, as Zip continues to expand its customer base and product offerings. The successful candidate will have the opportunity to make a substantial impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Zip's headquarters is located in downtown San Francisco, with a modern, collaborative work environment designed to foster innovation and creativity.

Office Location(s): 1 Sansome St., Ste 3000, San Francisco, CA 94104, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem, providing ample opportunities for networking and professional growth.

• The city is known for its diverse culture, high quality of life, and beautiful natural surroundings.

• San Francisco's strategic location on the West Coast makes it an ideal base for working with customers and partners across the United States and beyond.

Work Schedule: Full-time, with a hybrid work arrangement requiring 3 days/week in the office and 2 days/week remote.

ASSUMPTION: Zip's downtown San Francisco office provides a dynamic and collaborative work environment, with ample opportunities for networking and professional growth. The hybrid work arrangement offers flexibility while maintaining a strong connection to the company's culture and team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the talent acquisition team

• In-depth phone or video interview with the Chief Marketing Officer (CMO) and/or other members of the marketing leadership team

• On-site or virtual final round interviews with cross-functional stakeholders

• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking

• Communication and presentation skills

• Cultural fit and alignment with Zip's values and mission

• Problem-solving skills and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and accomplishments

• Be prepared to discuss your approach to product marketing, go-to-market strategies, and sales enablement

• Demonstrate your understanding of Zip's products, market, and competitive landscape

• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Content Creation, Market Research, B2B SaaS, AI, Procurement, Spend Management

ASSUMPTION: Zip's interview process is designed to assess the candidate's product marketing expertise, strategic thinking, and cultural fit. The company values candidates who can think critically, communicate effectively, and work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• Asana or similar project management tool

• Google Workspace (G Suite) - Google Docs, Sheets, Slides, etc.

• Marketo or similar marketing automation platform

• Salesforce or similar CRM

• Tableau or similar data visualization tool

• Zoom or similar video conferencing tool

ASSUMPTION: Zip uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive data-informed decision-making. Proficiency in these tools is not required but may be helpful for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Zip prioritizes customer success and ensures that its products and services meet the needs of its customers

• Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and think creatively

• Collaborative: Zip values teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge sharing

Work Style:

• Agile and adaptable: Zip operates in a fast-paced, dynamic environment, requiring employees to be flexible and responsive to change

• Data-driven: The company values data-informed decision-making and uses data to guide its product development and marketing strategies

• Customer-focused: Zip's work style is centered around understanding and addressing the needs of its customers, with a strong emphasis on customer success

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful go-to-market strategies for B2B SaaS products?

• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?

• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Zip's culture values innovation, collaboration, and customer-centricity. Candidates who align with these values and enjoy working in a fast-paced, dynamic environment are likely to be a strong fit for the company.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously

• Zip's focus on innovation and continuous improvement may require employees to learn new tools and processes regularly

• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

• San Francisco's high cost of living may present financial challenges for some candidates

ASSUMPTION: While Zip offers a dynamic and innovative work environment, candidates should be prepared for the challenges that come with working in a fast-paced, growing company. The hybrid work arrangement and high cost of living in San Francisco may also present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the B2B SaaS industry, this role offers a unique opportunity to work on a cutting-edge AI-powered procurement orchestration platform

• Zip's focus on innovation and customer success sets it apart from other companies in the industry, providing candidates with the opportunity to make a significant impact on the company's growth and success

• Career paths in product marketing can vary depending on the company's size, industry, and growth stage. At Zip, candidates can expect a dynamic and fast-paced work environment with ample opportunities for growth and development

ASSUMPTION: This role offers a unique opportunity to work on a leading AI-powered procurement orchestration platform, with a focus on innovation and customer success. Candidates can expect a dynamic and fast-paced work environment with ample opportunities for growth and development.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered procurement capability, including customer segmentation, messaging, and sales enablement materials

• Conducting market research and customer interviews to inform product positioning and differentiation in a competitive landscape

• Creating a sales playbook and other critical materials to differentiate Zip's solution in a specific vertical or market segment

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior / Lead Product Marketing Manager role at Zip. Candidates should be prepared to develop and execute go-to-market strategies, conduct market research, and create sales enablement materials to drive pipeline and accelerate sales.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?

• How does Zip differentiate its AI-powered procurement orchestration platform from competitors in the market?

• What is the company's approach to customer success and how does this role contribute to that effort?

• How does Zip support the professional growth and development of its employees?

• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's product roadmap, competitive landscape, customer success strategy, and approach to employee growth and development. They also provide insight into the company's work-life balance and hybrid work arrangement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and accomplishments

• Prepare for your interviews by researching Zip's products, market, and competitive landscape

• Prepare questions that showcase your interest in the role and the company

• Follow up with the hiring manager or talent acquisition team within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.