📌 Core Information
🔹 Job Title: Senior Lead - Retail Marketing EMEA
🔹 Company: On
🔹 Location: Berlin, London, Zurich
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing strategies across the EMEA region
- Leading a team to enhance retail marketing efforts
- Driving sales growth through innovative marketing campaigns
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the retail marketing landscape in the EMEA region.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for the EMEA region
✅ Leading and mentoring a team of marketing professionals
✅ Collaborating with sales, product, and other departments to align marketing efforts with business goals
✅ Monitoring and analyzing marketing performance metrics to optimize campaigns and strategies
✅ Building and maintaining relationships with key retail partners and stakeholders
ASSUMPTION: This role requires a strong focus on data-driven decision making, excellent communication skills, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 5-10 years in retail marketing, with a focus on the EMEA region
Required Skills:
- Proven leadership skills and experience managing teams
- Excellent strategic planning and execution skills
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in English; proficiency in additional European languages is a plus
Preferred Skills:
- Experience working in the sports or footwear industry
- Knowledge of the On brand and products
- Experience working with retail partners in the EMEA region
ASSUMPTION: Candidates with experience in fast-growing, innovative companies may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in the EMEA region)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic, international work environment
Working Hours: Full-time, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: On is a premium performance footwear and sportswear brand, operating in the competitive retail and sports industries.
Company Size: On has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: On was founded in 2010, with a mission to ignite the human spirit through movement.
Company Description:
- On is a design-led company, focusing on innovation and premium quality products
- The company operates globally, with headquarters in Zurich and offices across Europe, Asia, and the Americas
- On is committed to sustainability, diversity, and inclusion, reflecting these values in its products and workplace culture
Company Specialties:
- Performance Running
- Running
- Footwear
- Apparel
- Accessories
- Innovation
- Design
- Technology
- Sustainability
- Diversity and Inclusion
Company Website: www.on.com
ASSUMPTION: On's commitment to innovation, sustainability, and diversity makes it an attractive employer for candidates seeking a purpose-driven work environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, offering opportunities for strategic decision-making and team management.
Reporting Structure: The Senior Lead - Retail Marketing EMEA will report directly to the Global Head of Marketing and will oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with some flexibility for remote work. The successful candidate will be expected to travel within the EMEA region as needed.
Growth Opportunities:
- Potential for career progression within the marketing department or the company as a whole
- Opportunities to work on high-impact projects and initiatives
- Exposure to a dynamic, international work environment with diverse teams and perspectives
ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for candidates interested in advancing their careers in retail marketing.
🌍 Location & Work Environment
Office Type: On's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Berlin, London, Zurich
Geographic Context:
- The EMEA region is culturally diverse, with unique marketing opportunities and challenges
- On's offices are located in major metropolitan areas, offering access to vibrant cultural scenes and amenities
- The region is home to several key retail markets, including Germany, the UK, and Switzerland
Work Schedule: The work schedule is full-time, with some flexibility for remote work. The role may require occasional travel within the EMEA region.
ASSUMPTION: Candidates should be comfortable working in a dynamic, international environment and be prepared to travel as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Global Head of Marketing
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Leadership skills and team management
- Communication and stakeholder management
- Cultural fit and alignment with On's values
Application Tips:
- Highlight relevant experience in retail marketing and the EMEA region
- Demonstrate a strong understanding of On's brand and products
- Showcase your strategic mindset and leadership skills through specific examples
- Tailor your resume and cover letter to emphasize your fit for this role and On's company culture
ATS Keywords: Retail Marketing, EMEA, Leadership, Strategy, Campaign Management, Stakeholder Management, Data-Driven Decision Making, On, Sports Industry, Footwear
ASSUMPTION: On's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be comfortable using a range of marketing and project management tools to streamline workflows and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We challenge the status quo and embrace continuous learning
- Performance: We strive for excellence and deliver results
- Integrity: We act with honesty and transparency in all our actions
- Teamwork: We collaborate and support each other to achieve our goals
- Sustainability: We are committed to minimizing our environmental impact and promoting sustainable practices
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you embody On's values in your daily work?
- How have you successfully led and managed a team in a fast-paced, dynamic environment?
- How do you approach data-driven decision making and continuous improvement in your marketing strategies?
ASSUMPTION: On's company culture is driven by its commitment to innovation, performance, and sustainability, with a strong emphasis on collaboration and teamwork.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing strategic planning with day-to-day campaign management
- Adapting marketing strategies to the unique retail landscapes of the EMEA region
- Meeting and exceeding sales targets in a competitive market
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their leadership skills, strategic mindset, and deep understanding of the retail marketing landscape in the EMEA region.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Senior Marketing Manager with a focus on the EMEA region
- However, this role offers a unique opportunity to lead a team and oversee marketing strategies across multiple countries
- Career progression opportunities may include roles such as Global Head of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers a distinct combination of leadership, strategic, and regional marketing responsibilities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to drive sales growth in Germany, the UK, and Switzerland
- Collaborating with the product team to launch a new footwear collection in the EMEA region
- Analyzing marketing performance data to optimize campaigns and strategies across the region
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, reflecting the key responsibilities and challenges faced by the Senior Lead - Retail Marketing EMEA.
❓ Key Questions to Ask During Interview
- How does this role fit into On's overall marketing strategy and business objectives?
- What are the key priorities for the first 90 days in this role?
- How does On support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the retail marketing landscape in the EMEA region, and how can this role address them?
- How does On foster a culture of innovation and continuous learning within its marketing department?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their fit with On's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in retail marketing and the EMEA region
- Prepare examples of your strategic thinking, leadership skills, and data-driven decision making
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
