Senior Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Senior Lifecycle Marketing Manager

🔹 Company: Amperity

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Hybrid (3 days in office per week)

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle marketing strategies to drive user engagement and conversions
• Collaborating with cross-functional teams to create personalized, data-driven programs
• Managing complex automated campaign journeys and triggers in Marketo
• Optimizing campaign performance using data-driven insights
• Supporting Product-Led Growth (PLG) motion and driving revenue growth

ASSUMPTION: This role requires a strong understanding of lifecycle marketing, email marketing, and PLG models. Candidates should be comfortable working with marketing automation tools and have a data-first mindset.

📋 Key Responsibilities

✅ Build, monitor, and improve complex automated campaign journeys and triggers in Marketo to educate and convert prospects throughout the lead-to-MQL lifecycle

✅ Oversee end-to-end email campaign development, from planning and copywriting to segmentation, testing, and launch, with a focus on personalization and performance

✅ Partner with Customer Marketing to refine the onboarding experience and ensure users are engaged early, improving activation, adoption, and retention while reducing churn

✅ Develop programs that guide contacts through the funnel, engage buying committees, and quickly convert high-intent hand-raisers for Sales

✅ Collaborate with Product Marketing, Content, and Design to ensure go-to-market messaging, compelling CTAs, and a unified experience across email campaigns

✅ Work with Product and Growth teams to create lifecycle strategies that use product behavior signals to improve conversion and upsell opportunities

✅ Design, test, and launch in-product lifecycle messaging (by email or push) that supports user activation and feature discovery

✅ Develop lifecycle strategies that fuel expansion, referrals, and feedback loops—core elements of a successful PLG motion

✅ Create and nurture leads through events, email, retargeting, social ads, and paid search

ASSUMPTION: This role requires a high level of collaboration and communication with various teams. Candidates should be comfortable working in a dynamic, cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience building lifecycle and email marketing programs

Required Skills:

• Proven experience in lifecycle marketing, email marketing, and PLG models
• Fluency in main growth metrics such as activation, product-qualified leads (PQLs), feature adoption, retention, and churn
• Experience using marketing automation and CRM platforms (Marketo) to build segmented lists, create templates, manage workflows, and track campaign performance
• Strong data analysis and interpretation skills
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working in a PLG environment
• Familiarity with SQL or other data query languages
• Experience with A/B testing and optimization

ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage. Familiarity with Amperity's products or services is a plus but not required.

💰 Compensation & Benefits

Salary Range: $114,000 - $160,000 USD per year. Individual salaries are determined by various factors, including business considerations, local market conditions, internal equity, and candidate qualifications.

Benefits:

• 100% employee healthcare coverage
• Transportation subsidies
• Self-managed PTO
• Stock options
• Employee experience perks

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in the Seattle area. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Customer Data Management, Marketing Technology, and AI

Company Size: 201-500 employees. This size allows for ample opportunities for collaboration and growth while maintaining a relatively flat organizational structure.

Founded: 2016. Amperity has been growing steadily since its founding and has established itself as a leader in its industry.

Company Description:

• Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy
• The company helps technologists eliminate data bottlenecks and accelerate business impact through AI-powered identity resolution, customizable data models, and intelligent automation
• Amperity serves over 400 leading global brands, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts

Company Specialties:

• Marketing Technology
• Machine Learning
• Customer360
• Customer Data Management
• Customer Data Platform
• Identity Resolution
• AI
• AdTech
• Lakehouse
• Paid Media
• Compliance

Company Website: amperity.com

ASSUMPTION: Amperity is a well-established company with a strong focus on innovation and customer success. Candidates should be comfortable working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership role in lifecycle marketing.

Reporting Structure: The Senior Lifecycle Marketing Manager will report to the Senior Director of Growth Marketing.

Work Arrangement: Hybrid. Employees will work on-site for three days per week and remotely for the remaining two days.

Growth Opportunities:

• As Amperity continues to grow, there will be opportunities for the Senior Lifecycle Marketing Manager to take on additional responsibilities or move into a management role
• The company encourages internal mobility and promotes from within whenever possible
• Amperity offers various training and development opportunities to help employees grow professionally

ASSUMPTION: This role offers significant growth potential for the right candidate. Amperity's focus on employee development and internal mobility makes it an attractive option for career-minded individuals.

🌍 Location & Work Environment

Office Type: Amperity's offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Seattle, WA (701 5th Ave, 26th Floor) and New York, NY (44 West 18th St, Suite 300)

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong job market and numerous networking opportunities
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene
• Amperity's offices are located in the heart of downtown Seattle, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: Amperity's offices provide a collaborative, innovative work environment that supports employee productivity and engagement. The company's location in downtown Seattle offers numerous benefits, including easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager (Senior Director of Growth Marketing)
• Technical assessment or case study
• On-site interview with cross-functional stakeholders
• Final interview with the CEO or another executive leader

Key Assessment Areas:

• Technical skills and experience in lifecycle marketing and email marketing
• Data analysis and interpretation skills
• Collaboration and communication skills
• Problem-solving and strategic thinking
• Alignment with Amperity's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to lifecycle marketing and email marketing, as well as your experience with marketing automation tools like Marketo
• Demonstrate your understanding of PLG models and how you've applied them in previous roles
• Showcase your ability to work collaboratively with cross-functional teams

ATS Keywords: Lifecycle Marketing, Email Marketing, Product-Led Growth, Marketing Automation, Marketo, Campaign Strategy, Data-Driven Programs, Customer Engagement, Segmentation, Collaboration, Performance Optimization, Content Development, User Activation, Feature Discovery, Lead Nurturing, Analytics, Agile Methodology

ASSUMPTION: Amperity's interview process is designed to assess candidates' technical skills, experience, and cultural fit. Candidates should be prepared to discuss their approach to lifecycle marketing and email marketing, as well as their experience with marketing automation tools like Marketo.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• SQL (or other data query languages)
• Microsoft Office Suite

ASSUMPTION: Candidates should have experience with marketing automation tools like Marketo and be comfortable working with data analysis tools like Google Analytics. Familiarity with SQL or other data query languages is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you approach lifecycle marketing in a PLG environment?
• Can you describe a time when you used data to optimize a marketing campaign and improve performance?
• How do you collaborate with cross-functional teams to develop and execute marketing strategies?

ASSUMPTION: Amperity values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a collaborative, cross-functional team setting.

⚠️ Potential Challenges

• Managing complex automated campaign journeys and triggers in Marketo may require a steep learning curve for candidates without prior experience
• Working in a PLG environment may present unique challenges and require a different approach to lifecycle marketing
• Amperity's fast-paced growth may result in a dynamic and ever-changing work environment
• The company's focus on data-driven decision-making may require candidates to be comfortable working with data analysis tools and interpreting data insights

ASSUMPTION: Candidates should be prepared to face these potential challenges and be able to adapt to a dynamic, fast-paced work environment. Prior experience in a similar role or industry can help mitigate these challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager or Senior Email Marketing Manager, but with a specific focus on lifecycle marketing and PLG models
• Amperity's focus on customer data management and marketing technology sets it apart from other companies in the industry
• This role offers significant growth potential and the opportunity to work with a wide range of stakeholders across the organization

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and compensation packages to ensure they are a good fit for this specific role at Amperity.

📝 Sample Projects

• Developing and executing a comprehensive lifecycle marketing strategy for a new product launch
• Optimizing email campaign performance using A/B testing and data analysis
• Collaborating with cross-functional teams to create personalized, data-driven programs that support user activation and feature discovery

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Lifecycle Marketing Manager may be responsible for. Actual projects may vary based on the company's priorities and the individual's specific role within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to PLG and how lifecycle marketing supports this strategy?
• How does Amperity measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) does the company track?
• Can you provide an example of a successful lifecycle marketing campaign at Amperity, and what made it successful?
• How does Amperity support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These key questions are designed to help candidates better understand Amperity's approach to lifecycle marketing, PLG, and employee development. Candidates should tailor their questions to the specific role and company, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Amperity's company values, culture, and approach to lifecycle marketing
• Be ready to discuss your approach to lifecycle marketing and email marketing, as well as your experience with marketing automation tools like Marketo
• Follow up with the Hiring Manager (Senior Director of Growth Marketing) one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.