Senior Lifecycle Marketing Manager

📌 Core Information 🔹 Job Title: Senior Lifecycle Marketing Manager 🔹 Company: Modern Health 🔹 Location: Remote - US 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Designing, implementing, and optimizing lifecycle marketing strategies to drive customer acquisition, retention, and growth - Collaborating cross-functionally with product and analytics teams to understand the customer lifecycle and maximize engagement - Leveraging data analysis and A/B testing to improve user experiences and drive meaningful engagement with the Modern Health app - Working in a fast-paced startup environment, with a user-obsessed mindset and a passion for mental health and wellness ASSUMPTION: This role requires a dynamic and experienced marketing professional with a strong analytical background and a proven track record in CRM and lifecycle marketing. Familiarity with Iterable, Salesforce, and Mixpanel is essential. 📋 Key Responsibilities ✅ Build and optimize lifecycle marketing strategies to increase adoption, engagement, and retention, with a focus on client retention ✅ Develop and execute experiments across mobile, in-product, and email messaging to improve engagement at each stage of the customer lifecycle ✅ Create meaningful user experiences across campaigns and the user experience by partnering with analytics and product teams ✅ Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience, extracting learnings to inform other customer and user roadmap initiatives ✅ Communicate experiment results widely across the organization to inform customer success, sales, partnerships, product, and other functions on what drives engagement and retention ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 7+ years in marketing, with at least 4+ years in a cross-channel CRM role for a large user customer base Required Skills: - Strong analytical skills and ability to translate data into meaningful, actionable insights - Experience using Iterable, Braze, or similar ESPs to build and track campaign metrics - Familiarity with Salesforce, Mixpanel, and Looker - A curiosity for experimentation and building new programs from scratch - Experience running A/B tests and using data and customer insights - Experience building blast, triggered, and nurture campaigns - Strong campaign execution skills, from planning to optimization - Strong attention to detail and passion for working in a fast-paced environment - Ability to work with available tools and strive for continuous improvement - Analytical thinker comfortable measuring campaign performance and identifying new areas of opportunity with existing data - Stay up-to-date with industry trends and best practices - Comfortable with ambiguity and quick pivoting to serve business needs - Passion for mental health/wellness Preferred Skills: - Strong experience with Iterable - Working at a high-growth startup - Working in SaaS software - Working in Health Tech or HR - Digital Health experience is preferred ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role. 💰 Compensation & Benefits Salary Range: - Zone 1 (San Francisco Bay Area and New York City Metro): $152,300 - $179,200 USD - Zone 2 (All other California locations and Seattle, WA): $137,070 - $161,280 USD - Zone 3 (All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT): $137,070 - $161,280 USD - Zone 4 (All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY): $121,840 - $143,360 USD Benefits: - Medical, Dental, Vision, Disability, and Life Insurance - High Deductible Health Plan with Health Savings Account (HSA) option - Flexible Spending Account (FSA) - Access to coaches and therapists through Modern Health's platform - Generous Time Off and Company-wide Collective Pause Days - Parental Leave Policy, Family Forming Benefit through Carrot, and Family Assistance Benefit through UrbanSitter - Professional Development Stipend - 401k and Financial Planning Benefit through Origin - Annual Wellness Stipend and New Hire Stipend - Monthly Cell Phone Reimbursement - Equity program and incredible benefits package Working Hours: - 40 hours per week, with a flexible work arrangement that allows for remote work ASSUMPTION: The salary range provided is inclusive of base pay and commission at 100% achievement of established targets. The actual compensation may vary based on the candidate's qualifications, skills, competencies, and experience. 📌 Applicant Insights 🔍 Company Context Industry: Mental Health Care - Modern Health operates in the growing mental health care industry, focusing on providing comprehensive, global mental health solutions to employees through a single platform. Company Size: 201-500 employees - As a mid-sized company, Modern Health offers a balance between the agility of a startup and the resources of a larger organization. This size allows for a more intimate work environment while still providing ample opportunities for growth and collaboration. Founded: 2017 - Founded in 2017, Modern Health has quickly established itself as a leader in the mental health care industry, backed by prominent investors and achieving unicorn status in less than two years. Company Description: - Modern Health is a comprehensive global mental health solution offering employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs - all within a single platform. - The company empowers companies to help all their employees be the best version of themselves and believes in meeting people wherever they are in their mental health journey. Company Specialties: - Mental Health Benefits Platform - Employee Wellness Solutions - Digital Health Services Company Website: Modern Health ASSUMPTION: Modern Health's unique culture and commitment to mental health make it an attractive place to work for individuals passionate about making a positive impact on people's lives. 📊 Role Analysis Career Level: Senior-level position with significant responsibility and autonomy Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the marketing department. Work Arrangement: Remote work with a flexible schedule, requiring six hours of overlap with the Pacific time zone each workday. Growth Opportunities: - As a fast-growing company, Modern Health offers ample opportunities for career advancement and professional development. - With the company's expansion, there will be opportunities to take on more significant responsibilities and potentially lead teams as the organization grows. ASSUMPTION: Success in this role may lead to opportunities in management or other senior-level positions within the marketing department or other functions within the organization. 🌍 Location & Work Environment Office Type: Remote-first company with a physical headquarters in San Francisco, California Office Location(s): 450 Sansome St, San Francisco, California 94111, US - While the company is remote-first, employees are expected to work at least six hours between 8 am and 5 pm Pacific time each workday to maintain collaboration and communication. Geographic Context: - Modern Health serves a global customer base and operates remotely, allowing employees to work from various locations across the United States. Work Schedule: - The work schedule is flexible, with a focus on results and productivity rather than strict hours. ASSUMPTION: While the company is remote-first, there may be occasional in-person meetings or events, and employees may be required to travel for business purposes. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. Technical assessment or case study presentation 4. Final round interviews with senior leadership and/or other relevant stakeholders 5. Background check and offer extension Key Assessment Areas: - Marketing strategy and campaign planning - Data analysis and interpretation - Customer journey mapping and user experience design - Cross-functional collaboration and communication - Problem-solving and critical thinking Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in CRM and lifecycle marketing roles. - Showcase your analytical skills and provide examples of data-driven campaigns you've executed in the past. - Demonstrate your understanding of the mental health industry and Modern Health's unique value proposition. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit. ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Customer Acquisition, Customer Retention, Data Analysis, A/B Testing, Campaign Execution, Mental Health, Wellness ASSUMPTION: Modern Health uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out. 🛠️ Tools & Technologies - Iterable (ESP) - Salesforce (CRM) - Mixpanel (Analytics) - Looker (Business Intelligence) - Asana (Project Management) - Slack (Communication) - Google Workspace (Collaboration) ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and utilizing new technologies as needed. 👔 Cultural Fit Considerations Company Values: - It Takes a Village: Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. - We have an obsession to win: The company is highly ambitious and passionate about the work that they do, taking pride in delivering excellence and continuously innovating to uniquely solve their customers’ needs. - We are accountable and can rely on each other: Modern Health is a team and holds themselves and each other accountable. They believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth. - We demonstrate empathy: The company has a supportive and diverse culture where they bolster and uplift each other as they pursue their lofty goals. They encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment. - We exhibit a bias towards action: This is a fast-paced environment. Modern Health jumps into problems and initiates solutions. They empower their people to make decisions and experiment, iterate, and repeat until they get it right. Work Style: - Modern Health's work environment is fast-paced, collaborative, and focused on driving results through data-driven decision-making and continuous improvement. - The company values a user-obsessed mindset and encourages employees to think creatively and take ownership of their work. Self-Assessment Questions: 1. Can you describe a time when you had to balance multiple priorities and stakeholders in a marketing campaign? How did you ensure the success of the project? 2. How do you approach learning and adapting to new tools and technologies in a fast-paced environment? 3. Can you provide an example of a time when you demonstrated empathy and supported a colleague or team member in a challenging situation? ASSUMPTION: Modern Health's culture is unique and may not be the right fit for everyone. Candidates should carefully consider their personal values and work style preferences before applying. ⚠️ Potential Challenges 1. Fast-paced environment: Modern Health operates at a fast pace, and candidates should be comfortable working in a dynamic and sometimes high-pressure environment. 2. Remote work: While Modern Health offers a remote-first work arrangement, candidates should be comfortable working independently and managing their time effectively without constant supervision. 3. Data-driven decision-making: This role requires a strong analytical background and the ability to make data-driven decisions. Candidates should be comfortable working with data and using it to inform their marketing strategies. 4. Mental health industry: Working in the mental health industry may require candidates to have a strong understanding of mental health and wellness, as well as the unique challenges and opportunities that the industry presents. 📈 Similar Roles Comparison 1. Role differences: Unlike other marketing roles, this position focuses specifically on lifecycle marketing and customer acquisition, retention, and growth strategies. 2. Industry-specific context: This role requires a deep understanding of the mental health industry and the unique needs of Modern Health's customers. 3. Career path comparison: This role offers a clear path for career growth within the marketing department and potentially other functions within the organization. 📝 Sample Projects 1. Customer acquisition campaign: Develop and execute a targeted email marketing campaign to acquire new users for the Modern Health platform, utilizing segmentation, personalization, and A/B testing to optimize results. 2. Retention strategy: Analyze customer data to identify key drivers of user engagement and retention, and design a comprehensive retention strategy that leverages email marketing, in-app notifications, and other channels to improve user loyalty. 3. User experience improvement: Collaborate with the product team to identify opportunities to enhance the user experience within the Modern Health app, and design and implement A/B tests to validate and optimize new features and functionality. 💡 Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how it fits into the broader marketing team? 2. Team structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Company culture: Can you describe the company culture and how it supports the success of employees in this role? 4. Growth opportunities: What opportunities are there for professional development and career growth within this role and the broader organization? 5. Work-life balance: How does Modern Health support work-life balance for its employees, particularly in a remote work environment? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: Modern Health Careers - Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in CRM and lifecycle marketing roles. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. - If invited to interview, be prepared to discuss your marketing strategy and campaign planning, data analysis and interpretation, and customer journey mapping and user experience design skills. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.