📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Adobe
🔹 Location: San Francisco, San Jose
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving full-funnel lifecycle marketing strategy for Adobe Creative Cloud and Document Cloud applications
- Collaborating with cross-functional teams to deliver innovative marketing programs
- Optimizing user journeys and experiences through personalization and experimentation
- Analyzing performance data to identify trends and opportunities for improvement
ASSUMPTION: This role requires a strong background in email marketing and a deep understanding of user journeys and data analysis.
📋 Key Responsibilities
✅ Lead full-funnel lifecycle marketing strategy, planning, and prioritization for assigned products
✅ Build positive relationships with cross-functional teams to ensure alignment on strategy and measurable impact
✅ Turn business goals into annual and quarterly lifecycle marketing plans, driving performance measurement and optimization
✅ Develop quarterly plans including reports that quantify impact, identify trends, and optimization opportunities
✅ Drive new initiatives to increase conversion and engagement through experimentation and programmatic personalization
✅ Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, and behavioral data
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 7+ years of proven experience in email marketing, with a focus on personalization and experimentation
Required Skills:
- Strong email marketing experience focused on personalized user journeys
- Proven analytical skills, with the ability to interpret data and advance initiatives
- Ability to thrive in a fast-paced environment with minimal oversight
- Strong written and verbal communication skills, with a meticulous approach to detail
- Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
Preferred Skills:
- Tech or SaaS experience, ideally in a multi-funnel or multi-vertical business model
ASSUMPTION: Candidates should have a strong background in email marketing and a proven track record of driving results through data analysis and experimentation.
💰 Compensation & Benefits
Salary Range: $110,800 - $209,500 annually (based on location and experience)
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Adobe and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 1982
Company Description:
- Adobe is the global leader in digital media and digital marketing solutions
- Empowers everyone to bring digital creations to life and deliver immersive, compelling experiences
- Changing the world through digital experiences
Company Specialties:
- Software
- Creative Cloud
- Digital Marketing
- Web Experience Management
- Digital Media
- Creative Suite
- Digital Publishing
- Photoshop
- Online Analytics
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe is a well-established company with a strong reputation in the software industry, focusing on digital media and marketing solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Lifecycle Marketing
Work Arrangement: On-site, with a flexible work arrangement available
Growth Opportunities:
- Potential to lead a team or take on additional responsibilities as the business grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to learn and develop skills in a dynamic and innovative environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and lead a team.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): San Francisco, San Jose
Geographic Context:
- San Francisco: A vibrant city with a thriving tech industry, known for its diverse culture and beautiful landscapes
- San Jose: The heart of Silicon Valley, offering a mix of urban and suburban living with a strong tech industry presence
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The office locations offer a dynamic and innovative work environment, with opportunities to collaborate with talented professionals in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical assessment or case study
- On-site interview with the hiring manager and team members
- Final interview with the Head of Lifecycle Marketing
Key Assessment Areas:
- Email marketing expertise and strategy
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight your experience with email marketing and data analysis in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
- Prepare for the technical assessment or case study by brushing up on your email marketing and data analysis skills
ATS Keywords: Email Marketing, Lifecycle Marketing, Personalization, Data Analysis, User Journey, Experimentation, Collaboration, Cross-Functional Teams
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's email marketing expertise and analytical skills.
🛠️ Tools & Technologies
- Adobe Marketing Cloud
- Marketo
- Salesforce
- Google Analytics
- AI and machine-learning tools
ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard and may include Adobe's own marketing cloud platform, as well as other marketing automation and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Growth-oriented
- Innovative
Work Style:
- Collaborative
- Data-driven
- Innovative
- Fast-paced
- Results-oriented
Self-Assessment Questions:
- How do you approach personalizing user journeys to improve engagement and conversion?
- Can you describe a time when you used data analysis to drive marketing strategy and improve performance?
- How do you collaborate with cross-functional teams to ensure alignment on strategy and measurable impact?
ASSUMPTION: Adobe values a genuine, inclusive, and growth-oriented work environment, with a focus on collaboration, innovation, and results.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a matrixed organization
- Keeping up with the fast-paced nature of the tech industry and Adobe's rapid growth
- Balancing the need for personalization and experimentation with the need for scalability and efficiency
- Navigating a large, complex organization with a diverse range of teams and products
ASSUMPTION: This role may present challenges related to managing multiple priorities, keeping up with industry trends, and balancing personalization with scalability.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Growth Marketing Manager, but with a specific focus on lifecycle marketing and email channel strategy
- Unlike other marketing roles, this position requires a deep understanding of user journeys and data analysis to drive full-funnel marketing strategy
- Career progression may include taking on additional responsibilities, leading a team, or moving into a more senior marketing role
ASSUMPTION: This role is similar to other senior marketing positions, but with a unique focus on lifecycle marketing and email channel strategy, requiring strong analytical skills and a deep understanding of user journeys.
📝 Sample Projects
- Developing a quarterly lifecycle marketing plan for Adobe Creative Cloud, including reports that quantify impact and identify trends and optimization opportunities
- Collaborating with cross-functional teams to launch a new product or feature, driving user acquisition and engagement through personalized user journeys
- Conducting A/B tests to optimize email campaigns and improve conversion rates
ASSUMPTION: Sample projects for this role may include developing lifecycle marketing plans, collaborating with cross-functional teams, and conducting A/B tests to optimize email campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader lifecycle marketing organization?
- How does Adobe approach personalization and experimentation in lifecycle marketing, and how will this role contribute to that strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Adobe support the growth and development of its employees, particularly in this role?
- What are the key challenges facing the lifecycle marketing team, and how can this role help address them?
ASSUMPTION: Key questions to ask during the interview should focus on the team structure, personalization strategy, priorities, growth opportunities, and challenges facing the lifecycle marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your email marketing and data analysis skills, as well as any relevant experience with Adobe products or the tech industry
- Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
- Prepare for the technical assessment or case study by brushing up on your email marketing and data analysis skills
- Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
