Senior Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Senior Lifecycle Marketing Manager

🔹 Company: MaintainX

🔹 Location: North Dakota, United States

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving growth across the entire customer journey
• Converting leads into customers
• Accelerating onboarding and increasing product adoption
• Collaborating with cross-functional teams to deliver high-impact customer experiences

ASSUMPTION: The role has a strategic and operational focus, emphasizing lifecycle marketing through data-driven initiatives to enhance customer engagement and conversion.

📋 Key Responsibilities

✅ Design and execute email nurture sequences to turn leads into sales opportunities

✅ Improve product onboarding to boost user activation and retention

✅ Manage email marketing automation from strategy to reporting

✅ Define lifecycle segmentation using AI personalization tools

✅ Plan and execute product launch email campaigns

✅ A/B test subject lines and content to enhance engagement rates

✅ Report on lifecycle campaign performance and iterate strategies

ASSUMPTION: Responsibilities suggest a combination of strategy development and tactical execution, requiring collaboration with sales and using insights from analytics to optimize marketing processes.

🎯 Required Qualifications

Education: Not specified

Experience: 5–7+ years in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment

Required Skills:

• Lifecycle Marketing
• Customer Engagement
• Email Marketing

Preferred Skills:

• Experience with AI tools like Clay, Conversica
• Enterprise account lifecycle strategies

ASSUMPTION: The position requires a thorough understanding of B2B SaaS marketing tactics, with an emphasis on email marketing and customer journey management.

💰 Compensation & Benefits

Salary Range: Competitive salary with equity opportunities

Benefits:

• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Flexible PTO ("Take what you need" policy)

Working Hours: 40 hours per week

ASSUMPTION: Benefits suggest a focus on employee well-being and flexibility, typical of modern SaaS companies incentivizing top talent with equity and comprehensive health packages.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees, Offering a balance of stability and opportunity for impact

Founded: 2018

Company Description:

• Leader in maintenance and work execution software
• Mobile-first platform trusted by over 8k companies
• Specializing in streamlined maintenance and asset management

Company Specialties:

• CMMS and maintenance software
• Work order management
• Safety and inspection checklists

Company Website: https://www.getmaintainx.com

ASSUMPTION: MaintainX is geared towards digital transformation in maintenance management, leveraging modern tech to cater to industries requiring robust operational solutions.

📊 Role Analysis

Career Level: Senior-level position requiring significant experience

Reporting Structure: Reports to the Director of Customer Growth Marketing

Work Arrangement: Remote work setup

Growth Opportunities:

• Enhance leadership skills with cross-functional team collaboration
• Gain expertise in AI-driven marketing strategies
• Opportunity to influence company-wide ROI through robust marketing programs

ASSUMPTION: The role's strategic impact allows for growth in marketing leadership and innovation, ideal for marketers looking to scale their influence.

🌍 Location & Work Environment

Office Type: Remote work from North Dakota

Office Location(s): Not specified

Geographic Context:

• Remote work enabling flexibility
• Access to wider professional network in CRM & Loyalty Marketing
• Positioning in North Dakota central for US market operations

Work Schedule: Full-time with defined working hours

ASSUMPTION: The role's remote nature supports professionals seeking flexibility and work-life balance while delivering high-impact marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening
• Technical and behavioral interviews

Key Assessment Areas:

• Technical expertise in lifecycle marketing
• Ability to develop and execute strategic marketing plans
• Cross-functional collaboration skills

Application Tips:

• Highlight experiences with B2B SaaS environments
• Demonstrate proficiency in email marketing automation tools
• Showcase successful campaign outcomes and learnings

ATS Keywords: Lifecycle Marketing, Customer Engagement, Demand Marketing, Email Marketing, A/B Testing

ASSUMPTION: The application process emphasizes the strategic and analytical capabilities required to drive growth and retention in a SaaS environment.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• AI personalization tools like Clay

ASSUMPTION: The emphasis on AI and analytics tools implies a need for proficiency in evaluating data-driven marketing performance and customer insights.

👔 Cultural Fit Considerations

Company Values:

• Smart Humble Optimist
• Meritocracy with public celebration of ideas and effort
• Diversity and inclusivity as core company drivers

Work Style:

• Collaborative and inclusive
• Innovation-driven with a focus on continuous learning
• Agile with adaptability in fast-paced environments

Self-Assessment Questions:

• How do you innovate in lifecycle marketing initiatives?
• Describe your experience with cross-channel marketing platforms.
• How do you integrate AI tools into customer engagement strategies?

ASSUMPTION: The focus on culture suggests a preference for candidates who thrive in dynamic, fast-paced environments and value collaboration and innovation.

⚠️ Potential Challenges

• Adapting to rapidly evolving technological tools
• Maintaining alignment with cross-departmental objectives
• Driving initiative adoption in a diverse customer base
• Balancing strategic vision with day-to-day operational execution

ASSUMPTION: Challenges highlight the necessity for resilience and proactive communication in ensuring successful marketing operations.

📈 Similar Roles Comparison

• Differences in market focus compared to general SaaS marketing roles
• Advanced emphasis on lifecycle and retention strategies
• Stronger role in integrating AI and data analytics

ASSUMPTION: Comparisons indicate this role's strategic depth and utilization of modern marketing technology beyond traditional roles.

📝 Sample Projects

• Email campaign redesign with A/B testing
• Onboarding journey optimization project
• Integration of AI tools for personalized user experiences

ASSUMPTION: Project examples demonstrate the need for creativity and strategic thinking in lifecycle marketing.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How do marketing initiatives align with sales and product development?
• What challenges does the CRM & Loyalty Marketing team currently face?
• How is the team structured to support this role?
• What opportunities for professional development are available?

ASSUMPTION: Questions focus on aligning role expectations and opportunities for growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for a virtual interview focusing on strategic and technical skills
• Research company values and recent product developments
• Demonstrate how your past experiences align with role expectations
• Follow up with your recruiter to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.