📌 Core Information
🔹 Job Title: Senior Manager, Account Development
🔹 Company: NielsenIQ
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-time
🔹 Category: Sales
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 7-10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving sales and renewals for existing accounts while securing a sustainable sales pipeline.
- Developing a comprehensive understanding of the customer's industry and market trends.
- Partnering with relevant teams to execute account plans and maintain customer relationships.
- Collecting, analyzing, and acting on Voice of Customer feedback.
ASSUMPTION: This role requires a strategic mindset, strong sales skills, and a deep understanding of the data analytics industry to succeed.
📋 Key Responsibilities
✅ Drive sales and renewals for existing accounts, securing pipeline, new revenue opportunities, and accurate forecasting while maintaining customer relationships.
✅ Develop a complete and interconnected understanding of customer's industry/business/markets/clusters.
✅ Partner with Customer Success and other relevant teams to develop and execute Account Plans and JBPs.
✅ Collect, analyze, act-on, and escalate as appropriate Voice of Customer feedback.
✅ Expand customer network to identify new budget holders.
✅ Escalate product needs and trends.
ASSUMPTION: This role involves a mix of strategic planning, customer relationship management, and sales execution, requiring strong organizational skills and the ability to work cross-functionally.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: Minimum 7-10+ years of related experience in sales, with a solid understanding of the data analytics industry, business model, products, services, and solutions.
Required Skills:
- Proven sales skills and developed sales expertise in target scope.
- Solid understanding of market trends and its interdependencies impacting customers.
- Ability to adapt and expand according to the market, account, technical needs, language, knowledge of specific systems, etc.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Fluency in additional languages relevant to the target market.
ASSUMPTION: Candidates with a strong sales background, a deep understanding of the data analytics industry, and experience working with customers in the target market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 500,000 - 700,000 per annum, based on industry standards for a senior sales manager role in South Africa with 7-10+ years of experience. This estimate is subject to change based on the candidate's qualifications and the company's internal equity.
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:00 AM - 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer insights and analytics.
Company Description:
- NielsenIQ's Sales team is focused on growing revenue, finding new business opportunities, and market penetration.
- The company offers a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP) as part of its benefits package.
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's focus on consumer intelligence and data analytics makes it an attractive employer for professionals interested in market research, data analysis, and sales.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of expertise and experience in sales and account development.
Reporting Structure: The Senior Manager, Account Development, will report directly to the Vice President of Sales and will be responsible for managing a team of account development professionals.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include travel to client sites and industry events.
Growth Opportunities:
- Progression to a Vice President or Director role within the Sales organization.
- Expansion into new markets or product lines within NielsenIQ.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Sales organization or expand into new areas of the business.
🌍 Location & Work Environment
Office Type: NielsenIQ's Johannesburg office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 173 Oxford Road, Johannesburg, South Africa
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country.
- The Gauteng province, where Johannesburg is located, is the wealthiest province in South Africa.
- South Africa is a diverse and multicultural country with a rich history and a growing economy.
Work Schedule: The work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The Johannesburg office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the NielsenIQ careers portal.
- Phone or video screen with the Talent Acquisition team.
- In-depth interviews with the hiring manager and other members of the Sales leadership team.
- Final round interviews with senior leadership or other relevant stakeholders.
Key Assessment Areas:
- Sales skills and expertise in the target scope.
- Understanding of market trends and customer needs.
- Ability to develop and execute account plans and strategies.
- Cultural fit and alignment with NielsenIQ's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills.
- Prepare for behavioral interview questions that focus on your sales approach, customer relationship management, and strategic planning skills.
- Research NielsenIQ's business and industry to demonstrate your understanding of the company and its market position.
ATS Keywords: Sales, Account Development, Customer Relationship Management, Market Trends, Account Planning, Voice of Customer, Revenue Opportunities, Forecasting, NielsenIQ, Data Analytics, Consumer Intelligence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales skills, industry knowledge, and strategic thinking, as well as their cultural fit with NielsenIQ's values and mission.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for sales and account development professionals, with a focus on CRM, data analytics, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
- One NielsenIQ
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of success in sales and account development?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: NielsenIQ values a diverse and inclusive work environment, seeking candidates who are committed to upholding the company's values and contributing to its mission.
⚠️ Potential Challenges
- Managing a large portfolio of existing accounts while also driving new business growth.
- Navigating a complex and evolving market landscape, with a focus on data analytics and consumer intelligence.
- Balancing the demands of multiple stakeholders, including clients, internal teams, and senior leadership.
- Adapting to changes in the market, customer needs, and company priorities.
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth and success for the right candidate.
📈 Similar Roles Comparison
- Compared to other senior sales roles, this position places a greater emphasis on account development and strategic planning, with a focus on driving revenue growth and maintaining customer relationships.
- Within the data analytics and consumer intelligence industry, NielsenIQ is a leading provider of market research and insights, with a strong global presence and a diverse client base.
- Career progression in this role may involve moving into a leadership or management position within the Sales organization or expanding into new markets or product lines within NielsenIQ.
ASSUMPTION: This role offers a unique opportunity to leverage sales skills and industry knowledge to drive revenue growth and maintain customer relationships in a dynamic and evolving market.
📝 Sample Projects
- Developing and executing a comprehensive account plan for a major client, including market analysis, customer segmentation, and targeted sales strategies.
- Conducting a competitive analysis of the market landscape and identifying opportunities for NielsenIQ to differentiate its offerings and capture new business.
- Collaborating with cross-functional teams to develop and launch a new product or service offering, with a focus on driving revenue growth and market penetration.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Manager, Account Development role, with a focus on driving revenue growth, maintaining customer relationships, and expanding market share.
❓ Key Questions to Ask During Interview
- Can you describe the company's strategy for growing revenue and expanding market share in the data analytics and consumer intelligence industry?
- How does the Senior Manager, Account Development role fit into the company's overall sales and marketing strategy?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does NielsenIQ support the professional development and growth of its employees, particularly in the Sales organization?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: These key questions will help you better understand the company's strategic priorities, the role's fit within the organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NielsenIQ careers portal.
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills.
- Prepare for behavioral interview questions that focus on your sales approach, customer relationship management, and strategic planning skills.
- Research NielsenIQ's business and industry to demonstrate your understanding of the company and its market position.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
