📌 Core Information
🔹 Job Title: Senior Manager, Acquisition Marketing, TMS
🔹 Company: PC Financial
🔹 Location: 500 Lake Shore Blvd W, Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end marketing strategies for TMS and Prepaid offerings
- Leading cross-functional teams to deliver insight-based marketing campaigns across multiple channels
- Building strong relationships with carriers and third-party suppliers to drive business success
- Analyzing campaign effectiveness and optimizing marketing activities to achieve KPIs
- Managing marketing budgets and supporting ongoing research projects
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success for TMS and Prepaid products within the Loblaw enterprise.
📋 Key Responsibilities
✅ Owns end-to-end marketing calendar for telco offerings (TMS and Prepaid)
✅ Leads annual TMS paid media strategy and execution, including creative and media briefing, and asset management across multiple channels
✅ Partners with Product Management, Digital, Social Media, PR, and other teams to execute campaign and product launch strategies
✅ Serves as a key marketing partner to carriers and third-party suppliers, building strong relationships and supporting their needs
✅ Reviews and finalizes marketing material for legal sign-off
✅ Drives analysis of campaign/project management effectiveness and optimization
✅ Responsible for budget oversight for all marketing activities for TMS and PC Mobile
✅ Supports ongoing and custom research projects for TMS, including IMI reporting and brand awareness
✅ Supports QBR/MBR deck preparation
✅ Provides coaching and leadership to direct report
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success for TMS and Prepaid products.
🎯 Required Qualifications
Education: Bachelor’s Business Degree is preferred
Experience: 7-10 years in a related marketing and leadership role; experience in Telecommunications is a specific asset
Required Skills:
- Superior communication skills – a persuasive and articulate speaker, writer, and presenter
- High-energy, results-driven enthusiasm with the resilience and persistence to drive sustainable business success
- Ability to operate in a fast-paced environment with the skills to complete projects within aggressive timelines and budget to deliver KPIs
- Ability to identify, diagnose, and quickly remedy Telecom industry needs to drive results
- Strong organizational skills with the ability to multitask, prioritize, and manage expectations
- Resourceful and capable of working independently to solve problems, and passionate people leader
Preferred Skills:
- Experience in the Telecommunications industry
- Bilingual (English/French) skills
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in leadership, strategic planning, and cross-functional collaboration, ideally with experience in the Telecommunications industry.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for a Senior Manager role in Marketing with 7-10 years of experience in Canada)
Benefits:
- Comprehensive training and development opportunities
- Flexible working hours and hybrid work arrangement
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plan with company matching
- Employee discounts on Loblaw products and services
Working Hours: Full-time, Monday to Friday, with flexible hours and a hybrid work arrangement (4 days in office)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Marketing with the given experience level in Canada. The benefits package is competitive and tailored to the needs of the employee.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on everyday banking, credit cards, mobile banking, and insurance
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with opportunities for growth and development
Founded: PC Financial was launched in 1998 as a division of Loblaw Companies Limited
Company Description:
- PC Financial offers a range of financial products and services, including payment cards, insurance, telecom, and gift cards
- The company focuses on making everyday banking and spending more rewarding for every Canadian
- PC Financial is committed to diversity, equity, and inclusion, creating accessible environments for colleagues, candidates, and customers
Company Specialties:
- Everyday Banking Solutions
- Credit Card Solutions
- Mobile Banking
- Insurance
Company Website: http://www.pcfinancial.ca/
ASSUMPTION: PC Financial is a well-established financial services company with a strong focus on customer experience and value. Its large employee base provides ample opportunities for collaboration and growth.
📊 Role Analysis
Career Level: Senior Manager, reporting directly to the Director of Marketing, TMS
Reporting Structure: This role has one direct report and collaborates with cross-functional teams, including Product Management, Digital, Social Media, PR, and other marketing teams
Work Arrangement: Hybrid, with 4 days in the office at the Bathurst/Lakeshore location
Growth Opportunities:
- Potential to expand the scope of the role as the TMS and Prepaid businesses grow
- Opportunities to work on special projects and initiatives across the Loblaw enterprise
- Possibility to develop and mentor team members, contributing to their professional growth
ASSUMPTION: This role offers a unique opportunity to lead marketing programs that combine the power of Canada’s largest loyalty program, PC Optimum™, the Loblaw retail network, exceptional customer service, and partnerships with leading mobile carriers and phone manufacturers.
🌍 Location & Work Environment
Office Type: Hybrid, with 4 days in the office at the Bathurst/Lakeshore location
Office Location(s): 500 Lake Shore Blvd W, Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment and numerous opportunities for professional growth
- The Bathurst/Lakeshore location is conveniently situated near public transportation and offers various amenities
- The hybrid work arrangement provides flexibility and a better work-life balance
Work Schedule: Full-time, Monday to Friday, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, allowing for greater flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Case study or presentation, followed by a final interview with the Director of Marketing, TMS
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of the Telecom market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
- Research PC Financial and the TMS business to demonstrate your enthusiasm and understanding of the role and the company
ATS Keywords: Marketing Strategy, Campaign Management, Telecommunications, Budget Oversight, Team Leadership, Communication Skills, Project Management, Customer Insights, Media Strategy, Collaboration, Analytical Skills, Problem Solving, Organizational Skills, Creativity, Results Driven, Relationship Building
ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, leadership, and communication skills, as well as their understanding of the Telecom market and PC Financial’s business.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Care: We put our customers and colleagues first, always
- Ownership: We take responsibility for our actions and results
- Respect: We value diversity and inclusion, and treat everyone with kindness and consideration
- Excellence: We strive to be the best in all that we do
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously improve
- Results-driven: We focus on delivering outcomes and achieving success
Self-Assessment Questions:
- Do you embody PC Financial’s core values of Care, Ownership, Respect, and Excellence?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you thrive in a fast-paced, results-driven work environment, and are you able to manage multiple priorities effectively?
ASSUMPTION: PC Financial values a diverse and inclusive work environment, where candidates who embody the company’s core values and are comfortable working in a hybrid setting will thrive.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Building and maintaining strong relationships with carriers and third-party suppliers
- Adapting to changes in the Telecom market and adjusting marketing strategies accordingly
- Balancing the need for creativity and innovation with the requirement to deliver results and achieve KPIs
ASSUMPTION: This role presents unique challenges and opportunities, requiring a proactive and adaptable marketing professional to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on acquisition marketing for TMS and Prepaid offerings within the Loblaw enterprise
- Industry-specific context: The Telecom market is highly competitive and dynamic, requiring a strong understanding of the market and the ability to adapt to changes quickly
- Career path comparison: This role offers a unique opportunity to lead marketing programs that combine the power of Canada’s largest loyalty program, PC Optimum™, the Loblaw retail network, exceptional customer service, and partnerships with leading mobile carriers and phone manufacturers
ASSUMPTION: This role offers a unique combination of industry-specific context and career growth opportunities, setting it apart from other marketing roles.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new TMS promotion, driving brand awareness, engagement, and sales support
- Conducting market research to understand customer preferences and behaviors, and using insights to inform marketing strategies
- Collaborating with cross-functional teams to execute a product launch, including marketing materials, in-store collateral, and event planning
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, requiring a well-rounded marketing professional to succeed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PC Financial support the growth and development of its employees?
- What are the most rewarding aspects of working in this role and at PC Financial?
- How does PC Financial measure the success of this role, and what KPIs are most important?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
- Research PC Financial and the TMS business to demonstrate your enthusiasm and understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
