📌 Core Information
🔹 Job Title: Senior Manager, Advisor Marketing
🔹 Company: Canaccord Genuity Group Inc.
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing initiatives for CG Wealth Advisors
- Partnering with internal experts to create content calendars and social media plans
- Guiding Advisors in using digital tools for client engagement and lead generation
- Managing relationships with internal and external creative/media partners
- Serving as the primary contact for Advisor teams
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to effectively support CG Wealth Advisors' growth goals.
📋 Key Responsibilities
✅ Lead strategic marketing initiatives and content development for CG Wealth Advisors
✅ Partner with internal experts to create effective content calendars and social media plans
✅ Guide Advisors in using digital tools, including Salesforce, for client engagement and lead generation
✅ Ensure all Advisor communications align with CG brand standards and are properly approved
✅ Manage relationships with internal and external creative/media partners
✅ Serve as the primary contact for Advisor teams
ASSUMPTION: The role may evolve based on the evolving needs of the Advisor teams and the broader organization.
🎯 Required Qualifications
Education: Bachelor’s degree or College Diploma in Marketing, Design, Fine Arts, or a related field
Experience: 5+ years of marketing experience focused on client management in the wealth management industry
Required Skills:
- Proven ability to lead digital and social content initiatives, with strong writing and creative skills; design experience is an asset
- Excellent verbal, written, and visual communication, along with solid project and time-management skills
- Collaborative team player with experience managing direct or cross-functional teams
- Hands-on, adaptable, and thrives in fast-paced, entrepreneurial environments
- Passionate about communications and problem-solving
Preferred Skills:
- Experience with Salesforce or similar CRM platforms
- Fluency in French or other languages
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Marketing Manager role in Toronto, ON is CAD 120,000 - 160,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and paid holidays
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional flexibility may be required to meet project deadlines or client needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Canaccord Genuity operates in the competitive financial services industry, with a focus on wealth management and capital markets.
Company Size: With 1,001-5,000 employees, Canaccord Genuity is a mid-sized company that offers opportunities for collaboration and growth.
Founded: Canaccord Genuity was founded in 1950 and has since grown into a leading independent full-service financial services firm.
Company Description:
- Canaccord Genuity is committed to building lasting client relationships through comprehensive wealth management solutions and investment banking services.
- The company values excellence, collaboration, and innovation, fostering an entrepreneurial environment for its employees.
- Canaccord Genuity is an accessible employer and encourages applications from all qualified individuals regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Company Specialties:
- Capital Markets and Wealth Management
Company Website: http://www.cgf.com
ASSUMPTION: Canaccord Genuity's commitment to diversity and inclusion creates an environment where employees can thrive and contribute to the company's success.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing in Canada.
Reporting Structure: The Senior Manager, Advisor Marketing will have direct reports and will collaborate with various internal teams, including marketing, sales, and compliance.
Work Arrangement: This role is on-site, with a requirement to be present in the Toronto office. Occasional remote work may be possible, depending on business needs and team agreement.
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or the broader organization
- Opportunities to expand skills and knowledge through collaboration with various teams and projects
- Chance to make a significant impact on the company's growth and success through effective marketing strategies
ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the company's needs, and the broader market conditions.
🌍 Location & Work Environment
Office Type: Canaccord Genuity's Toronto office is a modern, collaborative workspace that fosters creativity and productivity.
Office Location(s): 161 Bay St, Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene
- The city offers a wide range of housing options, from urban condos to suburban family homes
- Toronto has a robust public transportation system, making it easy to commute to work
Work Schedule: The work schedule is primarily Monday to Friday, with standard business hours. Occasional flexibility may be required to meet project deadlines or client needs.
ASSUMPTION: The work environment at Canaccord Genuity is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the Head of Marketing or another senior leader
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Cultural fit and alignment with Canaccord Genuity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Canaccord Genuity's marketing efforts and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing, Client Management, Digital Tools, Content Development, Social Media, Project Management, Communication, Team Collaboration, Problem Solving, Adaptability, Creativity, Writing, Design, Lead Generation, Brand Management, Entrepreneurial Mindset
ASSUMPTION: The interview process at Canaccord Genuity is designed to assess the candidate's skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) - an asset
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and the broader market change.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Entrepreneurial
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering value to clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering innovative solutions to clients?
- Do you have a proven track record of driving results through effective marketing strategies?
ASSUMPTION: Candidates who align with Canaccord Genuity's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing the needs of various internal stakeholders and external clients
- Adapting to changes in the market and the company's strategic priorities
- Ensuring consistent brand messaging and compliance with regulatory requirements
ASSUMPTION: The potential challenges in this role can be mitigated through effective communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles in the financial services industry, this role places a strong emphasis on client management and digital engagement
- In terms of career progression, this role can lead to more senior marketing positions or broader leadership roles within the organization
- Compared to similar roles in other industries, this role offers the opportunity to work with a diverse range of clients and make a significant impact on the company's growth
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations when evaluating similar opportunities.
📝 Sample Projects
- Developing and executing a social media campaign to increase advisor engagement and client acquisition
- Creating a content calendar that aligns with CG's brand standards and addresses the unique needs of its advisor teams
- Managing a rebranding project for a specific advisor team, including website updates, marketing materials, and client communications
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may work on in this role. The actual projects may vary based on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Canaccord Genuity?
- What are the biggest challenges facing the advisor teams, and how can this role address them?
- How does Canaccord Genuity support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other departments, such as sales and compliance?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Canaccord Genuity's marketing efforts and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
