Senior Manager, B2B Marketing (12-month FTC)

📌 Core Information

🔹 Job Title: Senior Manager, B2B Marketing (12-month FTC)

🔹 Company: JustPark

🔹 Location: London, England

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving demand, brand visibility, and revenue across key verticals
• Executing the approved UK B2B marketing plan for the rest of 2025 and shaping the early roadmap for 2026
• Managing campaigns, events, and account engagement activities to support lead generation and brand awareness
• Collaborating with cross-functional teams and agencies to deliver exceptional marketing outcomes

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on delivering results in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Drive owned channel performance across email, social media (LinkedIn), and web, delivering campaign content and always-on activity that aligns with business priorities, supports lead generation, and maintains consistency in tone, voice, and design.

✅ Lead the development and execution of integrated campaigns that increase brand and product awareness among business decision-makers in key sectors (Parking Operators, Commercial Real Estate, and Hospitality).

✅ Work with the performance marketing team to optimize current demand capture and lead generation campaigns (Google Ads, LinkedIn, etc.) to generate MQLs for new car park listings as well as corporate fleet accounts across the UK.

✅ Partner with Account Management and CRM teams to develop account-based marketing activity that supports key account growth and upsell, such as monthly newsletters, client lunch & learns, and webinars.

✅ Work with sales leadership to identify the best client testimonials and case studies for our everyday parking solutions (Reservations, On Demand, Insights), and manage an external content agency in producing relevant SEO-driven blog and social content on a monthly basis.

✅ Manage the coordination of JustPark’s presence at key industry events, including Fleet & Mobility (Oct), IPC (Nov), ParkEx (May), and other strategic gatherings. Own the budget and relationships with the event, our experiential agency, and our internal sales team to make the event a success.

✅ Act as the marketing point of contact for the commercial team in the UK, joining weekly sales meetings and managing marketing requests from sales and account management.

✅ Partner with our analytics and performance marketing teams to measure success against revenue/bookings at B2B locations, MQL volume & quality, and event engagement.

ASSUMPTION: This role requires a strong understanding of B2B marketing, event management, and data-led optimization to drive results and maintain a high level of brand consistency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in B2B marketing, particularly in high-growth or scale-up environments, with strong skills in event marketing and lead generation

Required Skills:

• Proven experience in B2B marketing, with a focus on demand generation and lead nurturing
• Excellent project management and executional skills
• Strong analytical skills and data-driven mindset
• Proven ability to manage multiple projects and align cross-functional teams and agencies
• Excellent communication and stakeholder management skills
• Familiarity with marketing automation tools and CRM systems

Preferred Skills:

• Experience in the parking or mobility industry
• Fluency in additional languages
• Certifications in digital marketing or related fields

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving results in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (pro-rated for 12-month FTC), depending on experience and qualifications. This estimate is based on industry standards for similar roles in the UK.

Benefits:

• Competitive healthcare package and other wellness offerings
• Travel-related benefits, including parking credit and more
• Lunches, snacks, drinks, and other sustenance provided in the office, along with a generous holiday policy
• Enhanced parental leave offerings and childcare benefits
• 401k/pension offerings and referral schemes to continue growing the team
• Regular social activities and opportunities to spend time with colleagues outside of work

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: JustPark operates in the technology, information, and internet industry, focusing on transforming the way people park by offering faster, smarter solutions for drivers and destinations globally.

Company Size: JustPark has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: JustPark was founded in 2006 and has since grown to become a leading parking technology company, operating in both the UK and North America.

Company Description:

• JustPark is transforming the way people park, offering faster, smarter solutions for drivers and destinations globally.
• The platform makes it simple for drivers to find, book, and pay for parking, while empowering operating partners to deliver exceptional parking experiences.
• JustPark equips operators with the tools to streamline operations, reduce costs, and unlock actionable insights, redefining parking one space at a time.

Company Specialties:

• Parking technology
• Mobile app development
• Marketplace and booking system
• Event parking
• Airport parking
• Stadium parking
• Sharing economy
• Property technology

Company Website: https://www.justpark.com/

ASSUMPTION: JustPark is a well-established company with a strong focus on innovation and growth, providing ample opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: This role is a senior management position, offering the opportunity to lead and shape the B2B marketing strategy for JustPark.

Reporting Structure: The Senior Manager, B2B Marketing will report directly to the Senior Director, B2B Marketing and work closely with cross-functional teams, including sales, account management, and CRM.

Work Arrangement: This role is offered on a 12-month fixed-term contract (FTC) basis, with a start date ideally in early September 2025. The role is hybrid, requiring a presence in the London office with remote flexibility.

Growth Opportunities:

• Upon successful completion of the 12-month FTC, there may be opportunities for the role to become permanent, depending on business needs and performance.
• The role offers the chance to work on high-impact projects and collaborate with cross-functional teams, providing ample opportunities for professional development and growth.
• JustPark is a growing company with a strong focus on innovation, offering potential career advancement opportunities as the business expands.

ASSUMPTION: This role provides a unique opportunity to make a significant impact on JustPark's B2B marketing strategy and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: JustPark's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Kentish Town Road, 106-110, London, England NW1 9PX, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry, offering ample opportunities for professional networking and growth.
• The office is located in the Kentish Town area, providing easy access to public transportation and nearby amenities.
• JustPark's London office is the company's headquarters, with additional offices in Dallas, Texas, USA.

Work Schedule: The role follows a standard full-time work schedule, with flexible working arrangements available. The role is offered on a 12-month fixed-term contract (FTC) basis, with a start date ideally in early September 2025.

ASSUMPTION: JustPark's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• First-stage virtual video interview via Google Meet with the People Team to discuss the role and learn more about the candidate's experience (30 minutes)
• Second-stage virtual video interview via Google Meet with the Hiring Manager (45 minutes)
• Final-stage interview to meet the team and manager and cover final interview-type questions around the role (1 hour)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Proven track record in B2B marketing, with a focus on demand generation and lead nurturing
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and align cross-functional teams and agencies
• Familiarity with marketing automation tools and CRM systems

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with B2B marketing, event management, and data-led optimization
• Research JustPark and the parking industry to demonstrate your understanding of the business and its market
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: B2B marketing, demand generation, lead nurturing, event management, data-led optimization, marketing automation, CRM, parking industry, hybrid role, London-based, 12-month FTC

ASSUMPTION: JustPark's interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and relevant experience, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Event management platforms (e.g., Eventbrite, Cvent, or similar)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: JustPark uses industry-standard marketing automation, CRM, project management, event management, and analytics tools to streamline workflows and optimize marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: JustPark prioritizes the needs and preferences of its customers, both drivers and parking operators, to deliver exceptional parking experiences.
• Innovative: JustPark fosters a culture of continuous improvement and innovation, always seeking new ways to transform the parking industry.
• Collaborative: JustPark values teamwork and collaboration, both internally and with external partners, to achieve shared goals and drive success.

Work Style:

• Dynamic and fast-paced: JustPark operates in a dynamic and fast-paced environment, requiring employees to be adaptable, proactive, and responsive to change.
• Data-driven: JustPark uses data and analytics to inform decision-making and optimize marketing performance.
• Customer-focused: JustPark prioritizes the needs and preferences of its customers, both drivers and parking operators, to deliver exceptional parking experiences.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with a focus on driving results and delivering exceptional customer experiences?
• Are you comfortable using data and analytics to inform decision-making and optimize marketing performance?
• Do you have a proven track record in B2B marketing, with a focus on demand generation and lead nurturing?

ASSUMPTION: JustPark values employees who are adaptable, proactive, data-driven, and customer-focused, with a strong commitment to collaboration and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and aligning cross-functional teams and agencies may require strong project management and stakeholder management skills.
• Working in a fast-paced, dynamic environment may require adaptability and resilience in the face of change.
• Driving results and delivering exceptional customer experiences may require a strong focus on data-led optimization and continuous improvement.
• Collaborating with cross-functional teams and agencies may require strong communication and stakeholder management skills.

ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a strong focus on strategic thinking, problem-solving, and collaboration.

📈 Similar Roles Comparison

• This role is unique in its focus on driving B2B marketing results for a parking technology company, with a specific emphasis on demand generation, lead nurturing, and event management.
• Similar roles in the parking industry may focus more on B2C marketing or specific aspects of B2B marketing, such as account-based marketing or field marketing.
• Career paths in the parking industry may vary depending on the specific role and the company's size and structure. However, this role offers the opportunity to work on high-impact projects and collaborate with cross-functional teams, providing ample opportunities for professional development and growth.

ASSUMPTION: This role is unique in its focus on driving B2B marketing results for a parking technology company, offering a unique opportunity for professional development and growth in the parking industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate MQLs for new car park listings and corporate fleet accounts across the UK
• Managing JustPark's presence at key industry events, including Fleet & Mobility (Oct), IPC (Nov), and ParkEx (May), to drive brand awareness and generate leads
• Collaborating with account management and CRM teams to develop account-based marketing activity that supports key account growth and upsell, such as monthly newsletters, client lunch & learns, and webinars

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Senior Manager, B2B Marketing role at JustPark.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Senior Manager, B2B Marketing role?
• How does the Senior Manager, B2B Marketing role collaborate with other teams, such as sales, account management, and CRM?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does JustPark support the professional development and growth of its employees?
• What are the key challenges and opportunities facing JustPark in the B2B marketing space?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process, including research on JustPark and the parking industry, and prepare questions to ask the interviewer
• Follow up with the hiring manager after the final interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.