📌 Core Information
🔹 Job Title: Senior Manager, B2B Marketing
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with flexibility for Boston, MA; Westlake, TX; Merrimack, NH)
🔹 Job Type: Full-Time, Hybrid (on-site every other week)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Director of B2B Marketing in developing and executing strategic marketing initiatives for the nonprofit sector.
- Managing integrated digital marketing programs to drive engagement, lead generation, and customer retention.
- Collaborating cross-functionally with Sales, Relationship Management, and Consulting teams to align marketing efforts with business objectives.
- Leveraging data and research to inform marketing strategies and enhance value for clients.
- Creating thought leadership content, case studies, and campaign messaging to position Fidelity as a trusted partner in the nonprofit space.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing success in the nonprofit sector.
📋 Key Responsibilities
✅ Support the Director of B2B Marketing in developing and implementing marketing strategies tailored to the nonprofit and public sector.
✅ Partner with Sales, Relationship Management, and Consulting teams to align marketing initiatives with key business and stakeholder objectives.
✅ Develop and manage integrated digital marketing programs that drive engagement, lead generation, and customer retention.
✅ Leverage data and research to inform marketing strategies, ensuring a B2B2C perspective that enhances value for our clients.
✅ Assist in the creation of thought leadership content, case studies, and campaign messaging to position the company as a trusted partner in the nonprofit space.
✅ Collaborate with internal teams to enhance customer experience, field enablement, and go-to-market strategies.
✅ Monitor market trends, competitor activity, and client needs to continuously refine marketing approaches.
ASSUMPTION: This role requires a mix of critical thinking, executional excellence, and cross-functional collaboration to develop data-driven, scalable marketing programs that support business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B marketing or demand generation, preferably within the nonprofit space (Healthcare, Higher Education, Taft Hartley, Public Sector, Faith Based)
Required Skills:
- Proven ability to translate data and insights into actionable marketing strategies.
- Experience in developing integrated digital campaigns and sales enablement.
- Excellent communication and project management skills.
- Strategic problem-solving skills with a hands-on approach and collaborative mentality.
- Demonstrates ownership and accountability by driving projects to completion, taking responsibility for outcomes, and ensuring high-quality results.
Preferred Skills:
- Familiarity with marketing automation tools and CRM systems.
- Experience working with nonprofits or understanding their unique marketing challenges.
ASSUMPTION: Candidates with experience in the nonprofit sector and familiarity with its specific marketing challenges will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role with 8+ years of experience in the nonprofit sector)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous time-off policies, including vacation, sick time, and holidays.
- Employee stock purchase plan.
- Tuition assistance and professional development opportunities.
Working Hours: Full-time, with flexible hours and the ability to work remotely every other week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity Investments operates in the financial services industry, focusing on retirement, investments, online trading, asset management, and other related services.
Company Size: With over 10,000 employees, Fidelity is a large organization that offers numerous opportunities for growth and collaboration.
Founded: Fidelity was founded in 1946 and has since grown to become one of the largest and most respected financial services companies in the world.
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
- The company offers a wide range of financial services, including retirement planning, investment management, and wealth management.
- Fidelity is committed to providing exceptional customer service and helping its clients achieve their financial goals.
Company Specialties:
- Retirement planning and services
- Investment management and research
- Online trading and brokerage services
- Asset management and mutual funds
- Stock plan services and employee benefits
- Business news and wealth management
Company Website: www.fidelity.com
ASSUMPTION: Fidelity's extensive experience and resources in the financial services industry enable it to provide comprehensive and innovative solutions to its clients.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Director of B2B Marketing.
Reporting Structure: The Senior Manager, B2B Marketing will oversee marketing campaigns and initiatives, collaborating with cross-functional teams to achieve business objectives.
Work Arrangement: This is a hybrid role, requiring on-site work every other week at one of Fidelity's offices in Smithfield, RI; Boston, MA; Westlake, TX; or Merrimack, NH.
Growth Opportunities:
- Potential to advance to a Director-level role within the B2B Marketing team or explore other leadership opportunities within Fidelity.
- Chance to gain experience in the nonprofit sector and develop expertise in B2B marketing for nonprofits.
- Opportunity to work on high-impact projects that drive engagement and growth for Fidelity's nonprofit clients.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop expertise in B2B marketing for nonprofits and advance to leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Fidelity's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Smithfield, RI; Boston, MA; Westlake, TX; Merrimack, NH
Geographic Context:
- Smithfield, RI: A small city located near Providence, with a mix of urban and suburban neighborhoods.
- Boston, MA: A major city known for its rich history, cultural attractions, and vibrant neighborhoods.
- Westlake, TX: A suburb of Dallas-Fort Worth, offering a mix of urban and rural living with easy access to major metropolitan areas.
- Merrimack, NH: A town located near Manchester, NH, with a mix of rural and suburban living and easy access to outdoor recreation.
Work Schedule: Full-time, with flexible hours and the ability to work remotely every other week.
ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss qualifications and fit for the role.
- In-depth interview with the Director of B2B Marketing and other team members to assess skills and cultural fit.
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
- Final interview with the senior leadership team to discuss career growth and long-term fit within the organization.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Campaign development and management
- Cultural fit and alignment with Fidelity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, preferably within the nonprofit sector.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
- Research Fidelity's mission, values, and recent initiatives to demonstrate your enthusiasm for the role and the organization.
ATS Keywords: B2B Marketing, Nonprofit, Strategic Planning, Campaign Management, Data Analysis, Cross-Functional Collaboration, Thought Leadership, Sales Enablement, Customer Experience, Market Trends, Competitor Analysis, Client Needs Assessment, Campaign Messaging, Executional Excellence
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, problem-solving skills, and cultural fit within Fidelity's organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Client-centric: Putting clients at the center of everything we do and helping them achieve their financial goals.
- Collaboration: Working together across teams and functions to achieve common goals.
- Excellence: Striving for the highest standards in all aspects of our work.
- Innovation: Embracing change and continuously seeking new and better ways to serve our clients.
Work Style:
- Strategic: This role requires a strategic mindset, with the ability to develop and execute marketing plans that drive business objectives.
- Collaborative: The Senior Manager, B2B Marketing will work closely with cross-functional teams to align marketing efforts with business goals.
- Data-driven: This role requires a strong analytical mindset, with the ability to interpret data and use insights to inform marketing strategies.
- Adaptable: The ideal candidate will be able to adapt to changing market conditions and pivot marketing strategies as needed.
Self-Assessment Questions:
- Do you have experience developing and executing strategic marketing plans in the nonprofit sector?
- Are you comfortable working with data and using insights to inform marketing strategies?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you able to adapt to changing market conditions and pivot marketing strategies as needed?
ASSUMPTION: Candidates who align with Fidelity's values and work style preferences will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously, requiring strong time management and organizational skills.
- Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills.
- Keeping up with rapidly evolving market trends and competitor activity, requiring continuous learning and adaptation.
- Balancing the need for strategic, long-term planning with the need for tactical, day-to-day execution.
ASSUMPTION: These challenges are common in senior marketing roles and can be effectively managed by a strong, strategic thinker with excellent communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the nonprofit sector, requiring a deep understanding of its unique marketing challenges and opportunities.
- This role offers the chance to work with a wide range of nonprofits, from healthcare organizations to faith-based institutions, providing diverse experience and exposure to different marketing challenges.
- Career progression in this role could lead to a Director-level position within the B2B Marketing team or other leadership opportunities within Fidelity's organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on the nonprofit sector and potential for career growth within Fidelity's organization.
📝 Sample Projects
- Developing and executing a digital marketing campaign to increase brand awareness and engagement for a healthcare nonprofit.
- Creating thought leadership content and case studies to position Fidelity as a trusted partner in the nonprofit space.
- Conducting market research and analysis to identify trends and opportunities in the nonprofit sector and inform marketing strategies.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, B2B Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the B2B Marketing team?
- How does this role fit into the broader marketing strategy for Fidelity's nonprofit clients?
- What are the most significant challenges facing the nonprofit sector, and how does this role address them?
- How does Fidelity support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: These interview questions are designed to assess the fit of the role and the organization with the candidate's career goals, work style, and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, preferably within the nonprofit sector.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
- Research Fidelity's mission, values, and recent initiatives to demonstrate your enthusiasm for the role and the organization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
