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Senior Manager, B2B Vertical Marketing

Tubi
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, B2B Vertical Marketing

πŸ”Ή Company: Tubi

πŸ”Ή Location: Los Angeles, CA & New York, NY (Hybrid)

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 6-8 years

πŸ”Ή Remote Status: Hybrid (2 days on-site per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading vertical marketing for high-growth advertiser segments (CPG, Retail, Mid-Market)
  • Crafting go-to-market strategies to showcase Tubi's ad-supported streaming platform
  • Collaborating with various teams to develop compelling narratives and high-impact campaigns
  • Mentoring and coaching junior team members
  • Optimizing marketing initiatives based on performance data

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing and a deep understanding of the advertising landscape. Strong project management and cross-functional collaboration skills are essential for success in this position.

πŸ“‹ Key Responsibilities

βœ… Champion the voice of CPG, Retail, and Mid-Market advertisers, understanding their business challenges and media behaviors

βœ… Build smart, resonant, and scalable vertical marketing strategies that position Tubi as an essential partner to advertisers

βœ… Translate insights into action: develop vertical playbooks, tailored sales narratives, and content that helps Sales open doors and close deals

βœ… Own the marketing roadmap for your verticals: oversee the creation and execution of webinars, tentpole sponsorships, and conference activations

βœ… Collaborate cross-functionally across Creative, Research, Product, Comms, and Legal to ensure marketing initiatives are integrated, effective, and on-brand

βœ… Lead and mentor a junior team member supporting additional verticals

βœ… Track performance and optimize continuously: use data to understand what’s working, what’s not, and where to go next

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will be able to translate complex insights into compelling, client-ready narratives and drive measurable results through marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6-8 years of B2B marketing or ad industry experience, ideally with a background in vertical/category marketing, media strategy, or sales enablement

Required Skills:

  • Deep understanding of the advertising landscape and the dynamics driving change in the streaming and video investment space
  • Hands-on experience executing small-to-mid size client events, including roadshows, lunch-and-learns, onsite activations
  • Strong content development and storytelling chops
  • Excellent project management and cross-functional collaboration skills
  • A knack for turning insights into action, backed by strong analytical thinking and comfort with data

Preferred Skills:

  • Experience working closely with Sales or being embedded in a revenue-driving function

ASSUMPTION: Candidates with a strong background in B2B marketing, a deep understanding of the advertising landscape, and proven experience in vertical marketing or sales enablement are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $124,000 - $177,000 USD (based on location and experience)

Benefits:

  • Medical, Dental, and Vision Insurance
  • 401(k) Plan
  • Paid Time Off (Flexible Time Off Policy for salaried/exempt employees)
  • Annual Discretionary Bonus and Long-Term Incentive Plan
  • Generous Parental Leave Program
  • Monthly Wellness Reimbursement

Working Hours: Full-time (40 hours per week), with 2 days on-site per week for hybrid roles

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The benefits listed are subject to change and may vary based on employment status and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 501-1,000 employees (Tubi is a division of Fox Corporation)

Founded: Tubi was founded in 2014 and acquired by Fox Corporation in 2020

Company Description:

  • Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories
  • As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels
  • Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses

Company Specialties:

  • Free TV and movie streaming
  • Entertainment
  • Streaming and advertising

Company Website: https://tubitv.com/home

ASSUMPTION: Tubi is a rapidly growing entertainment company with a strong focus on providing free, accessible entertainment for all. As a division of Fox Corporation, Tubi offers competitive benefits and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Senior Director, Ads Marketing

Work Arrangement: Hybrid (2 days on-site per week)

Growth Opportunities:

  • Potential to mentor and grow a junior team member
  • Opportunities to collaborate with various teams and gain exposure to different aspects of the business
  • Potential to take on additional responsibilities and grow within the Ads Marketing team

ASSUMPTION: This role offers a unique opportunity to lead vertical marketing for high-growth advertiser segments and drive measurable results through strategic marketing initiatives. The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.

🌍 Location & Work Environment

Office Type: Hybrid (2 days on-site per week)

Office Location(s): Los Angeles, CA & New York, NY

Geographic Context:

  • Los Angeles, CA: Known for its vibrant entertainment industry, diverse culture, and Mediterranean climate
  • New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, competitive work environment

Work Schedule: Full-time (40 hours per week), with 2 days on-site per week for hybrid roles

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility while still fostering a strong team culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring team
  • Final interview with the Senior Director, Ads Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Content development and storytelling abilities
  • Project management and cross-functional collaboration skills
  • Understanding of the advertising landscape and vertical marketing

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your content development and storytelling work
  • Research Tubi and the entertainment industry to demonstrate your knowledge and enthusiasm for the position

ATS Keywords: B2B Marketing, Vertical Marketing, Advertising, Streaming, Media Strategy, Sales Enablement, Project Management, Content Development, Storytelling, Analytical Thinking, Data-Driven Decision Making, Strategic Thinking, Creative Mindset, Event Execution, Client Engagement, Market Positioning, Campaign Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, content development skills, and understanding of the advertising landscape. Demonstrating relevant experience and a strong portfolio will be crucial for success in the application process.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Presentation software (e.g., PowerPoint, Google Slides)

  • Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, project management tools, and analytics tools to drive strategic marketing initiatives and measure their impact.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put Viewers First
  • Embrace Diversity & Inclusion
  • Act Like an Owner
  • Collaborate & Win Together
  • Pursue Growth & Learning

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Creative and strategic
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you align with Tubi's company values, particularly 'Put Viewers First' and 'Embrace Diversity & Inclusion'?
  • How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
  • How do your personal work style preferences fit with Tubi's collaborative, data-driven, and creative work culture?

ASSUMPTION: Tubi values candidates who are passionate about providing accessible entertainment for all, embrace diversity and inclusion, and thrive in a collaborative, data-driven work environment. Strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple verticals and balancing competing priorities
  • Keeping up with the rapidly evolving advertising landscape and streaming industry
  • Collaborating effectively with various teams and stakeholders
  • Adapting to a hybrid work environment and balancing on-site and remote work

ASSUMPTION: This role presents unique challenges that require strong project management, cross-functional collaboration, and adaptability skills. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and balance multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional B2B marketing roles, this position focuses on vertical marketing for specific advertiser segments, requiring a deep understanding of the advertising landscape and category-specific insights
  • As part of the entertainment industry, this role offers unique opportunities to work with high-growth advertiser segments and drive measurable results through strategic marketing initiatives
  • Career progression in this role may involve mentoring junior team members, taking on additional responsibilities, and growing within the Ads Marketing team

ASSUMPTION: This role offers a unique blend of B2B marketing, vertical marketing, and entertainment industry experience, providing a strong foundation for career growth and development.

πŸ“ Sample Projects

  • Developing a comprehensive vertical marketing strategy for the CPG industry, including tailored sales narratives, client playbooks, and thought leadership content
  • Executing a high-impact event for retail advertisers, featuring keynote speakers, panel discussions, and networking opportunities
  • Creating a series of targeted email campaigns to engage mid-market advertisers and showcase Tubi's ad-supported streaming platform

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical skills required to succeed in this role, as well as the opportunity to drive measurable results through marketing initiatives.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader Ads Marketing team and Tubi's overall strategy for growth and expansion?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Tubi support the professional development and growth of its employees, particularly in the Ads Marketing team?
  • What are the most challenging aspects of working in a hybrid environment, and how can I best adapt to this work arrangement?
  • How does Tubi measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Tubi careers page
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your content development and storytelling work to showcase your abilities
  • Research Tubi and the entertainment industry to demonstrate your knowledge and enthusiasm for the position
  • Follow up with the hiring team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.