Senior Manager, Brand Campaigns

📌 Core Information

🔹 Job Title: Senior Manager, Brand Campaigns

🔹 Company: Toast

🔹 Location: Remote - US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Establishing and leading the brand campaigns function at Toast
• Translating Toast's brand strategy into impactful marketing initiatives
• Collaborating cross-functionally with product marketing, demand generation, creative teams, and leadership
• Executing tactical initiatives that bring Toast's brand to life and drive business results

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to navigate ambiguity. Success will be measured by the ability to execute compelling campaigns that activate the Toast brand as a business driver.

📋 Key Responsibilities

✅ Lead end-to-end campaign execution, translating Toast's brand narrative into compelling marketing initiatives that drive awareness and consideration in the marketplace

✅ Establish the campaign operational framework, including processes for planning, execution, measurement, and optimization

✅ Develop and manage campaign budgets across channels, determining the optimal mix to maximize impact and ROI while achieving brand objectives

✅ Collaborate with leadership and the Director of Brand Strategy to ensure campaign activations align with overall brand positioning while focusing on tactical implementation

✅ Direct cross-functional campaign teams, coordinating resources and timelines across product marketing, creative, demand generation, and channel specialists

✅ Analyze campaign performance metrics and develop reporting frameworks that demonstrate impact on brand awareness and consideration

✅ Build and refine the testing methodology to continuously improve campaign effectiveness, applying learnings to optimize future initiatives

✅ Present campaign results to leadership, demonstrating the business value of brand investment and making recommendations for future approach

ASSUMPTION: This role requires a strong bias for action, excellent communication skills, and the ability to influence cross-functional partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field; MBA preferred but not required

Experience: 8+ years of experience in brand marketing or campaign management, with proven success executing integrated, multi-channel brand campaigns

Required Skills:

• Experience building or scaling a brand marketing function, preferably in a B2B environment
• Strong project management skills with demonstrated ability to lead complex campaign initiatives from concept to measurement
• Data fluency with experience using analytics tools to measure campaign impact and optimize performance
• Experience managing campaign budgets and resource allocation across channels
• Exceptional communication skills with the ability to influence cross-functional partners and present results to leadership
• Experience with marketing technology platforms such as Marketo, Salesforce, Google Analytics, and campaign measurement tools preferred

Preferred Skills:

• Experience in the restaurant or hospitality industry
• Fluency in additional languages

ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. Experience with remote team management is a plus.

💰 Compensation & Benefits

Salary Range: $121,000 - $194,000 USD per year. The starting salary will be determined based on skills and experience.

Benefits:

• Competitive compensation
• Benefits programs
• Equity

Working Hours: Full-time, with a flexible hybrid work model that fosters in-person collaboration while valuing individual needs.

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United States. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Toast operates in the competitive restaurant technology and software development sectors, with a focus on empowering restaurants to build great teams, increase revenue, improve operations, and delight guests.

Company Size: Toast is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.

Founded: Toast was founded in 2011 and has since grown to become a leading provider of restaurant technology solutions.

Company Description:

• Toast empowers restaurants of all sizes with an intuitive, all-in-one platform that combines restaurant-grade hardware and cloud-based software
• The platform includes point of sale, guest marketing, digital ordering & delivery, and payroll & HR solutions
• Toast is committed to creating an accessible and inclusive hiring process, providing reasonable accommodations for persons with disabilities

Company Specialties:

• Android Software
• Point of Sale Software
• Restaurant Technology
• Fintech
• SaaS

Company Website: http://pos.toasttab.com

ASSUMPTION: Toast's focus on empowering the restaurant community and commitment to diversity, equity, and inclusion make it an attractive employer for candidates seeking a meaningful impact on the industry.

📊 Role Analysis

Career Level: This role is a senior management position, offering significant responsibility and the opportunity to shape Toast's brand campaigns function.

Reporting Structure: The Senior Manager, Brand Campaigns will report directly to the Director of Brand Strategy and work cross-functionally with various teams within Toast.

Work Arrangement: This role follows a hybrid work model, balancing in-person collaboration with remote work to accommodate individual needs.

Growth Opportunities:

• As a foundational leadership role, this position offers the opportunity to build and scale the brand campaigns discipline within Toast
• Strong performance in this role may lead to future leadership opportunities within the marketing organization
• The dynamic and growing nature of Toast's business presents numerous growth and learning opportunities

ASSUMPTION: Given Toast's commitment to employee growth and development, this role presents an excellent opportunity for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Toast's headquarters is located in Boston, Massachusetts, with remote work options available for this role.

Office Location(s): 333 Summer St, Boston, Massachusetts 02210, US

Geographic Context:

• Boston is a vibrant and historic city with a thriving tech industry and a strong restaurant scene
• The East Coast time zone may require some flexibility in working hours to accommodate cross-functional team members in different time zones
• Remote work allows for greater flexibility in location and work-life balance

Work Schedule: Full-time, with a flexible hybrid work model that balances in-person collaboration with remote work.

ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility in work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Director of Brand Strategy

Key Assessment Areas:

• Strategic thinking and brand campaign execution
• Project management skills and ability to lead cross-functional teams
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Highlight relevant brand marketing and campaign management experience in your resume
• Tailor your cover letter to demonstrate your understanding of Toast's brand and the role's responsibilities
• Prepare examples of successful brand campaigns you've led, emphasizing your ability to execute end-to-end campaigns and achieve measurable results

ATS Keywords: Brand Marketing, Campaign Management, Project Management, Data Analysis, Cross-Functional Collaboration, Marketing Technology, Restaurant Technology

ASSUMPTION: Toast's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Campaign measurement tools

ASSUMPTION: Familiarity with marketing technology platforms and tools is essential for success in this role. Experience with Toast's specific tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Empower the restaurant community
• Delight guests
• Do what we love and thrive

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience building or scaling a brand marketing function in a B2B environment?
• Are you comfortable working in a hybrid or remote work environment, collaborating with cross-functional teams in different time zones?
• Do you have a strong bias for action and the ability to navigate ambiguity?

ASSUMPTION: Toast values candidates who align with their mission to empower the restaurant community and embrace their collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing cross-functional teams and stakeholders with competing priorities
• Navigating a dynamic and growing business, with shifting priorities and resources
• Balancing the need for strategic thinking with tactical execution in a fast-paced environment
• Adapting to a hybrid work model and remote team management

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on brand campaigns, requiring a strategic mindset and a bias for action
• Toast's focus on the restaurant industry presents unique challenges and opportunities compared to other B2B or B2C marketing roles
• This role offers significant responsibility and growth potential, similar to other senior management positions in marketing but with a focus on brand campaigns

ASSUMPTION: Candidates with experience in brand marketing or campaign management roles in other industries may find this role appealing, but they should be prepared for the unique aspects of working in the restaurant technology sector.

📝 Sample Projects

• Developing and executing a multi-channel brand campaign to launch a new product or service
• Conducting market research and analysis to inform brand positioning and messaging
• Managing a team to create and implement a brand style guide, ensuring consistent brand representation across all touchpoints

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Senior Manager, Brand Campaigns role at Toast.

❓ Key Questions to Ask During Interview

• How does this role fit into Toast's overall brand strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other marketing functions?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does Toast support the professional development and growth of its employees, particularly in senior management roles?
• What is the company culture like, and how does it foster collaboration and innovation in a hybrid work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, expectations, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant brand marketing and campaign management experience, as well as any experience with marketing technology platforms
• Write a cover letter that demonstrates your understanding of Toast's brand and the role's responsibilities, emphasizing your strategic mindset and ability to execute end-to-end campaigns
• Prepare examples of successful brand campaigns you've led, focusing on your ability to achieve measurable results
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.