📌 Core Information
🔹 Job Title: Senior Manager, Brand & Creative
🔹 Company: Carbon6
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Brand & Creative Management
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 7+ years (3+ years in leadership)
🔹 Remote Status: Open to Remote, Hybrid, or In-Person
🚀 Job Overview
Key aspects of this role include:
- Leading and inspiring a high-performing in-house creative team
- Driving creative strategy and brand vision across all touchpoints
- Overseeing end-to-end creative execution from concept to launch
- Collaborating cross-functionally to create integrated campaigns
- Designing and implementing creative operations and process improvements
ASSUMPTION: This role requires a strategic and hands-on leader who can balance big-picture thinking with day-to-day execution. The ideal candidate will have experience in fast-paced, marketing-led environments and a strong portfolio showcasing bold storytelling and design.
📋 Key Responsibilities
✅ Lead and inspire a high-performing in-house creative team, fostering a culture of creativity, growth, and collaboration
✅ Own and evolve the Carbon6 brand across every channel and touchpoint, ensuring a cohesive, compelling, and unmistakably us identity
✅ Oversee the full lifecycle of creative projects, from concept to launch, ensuring timely delivery and alignment with strategy
✅ Work hand-in-hand with cross-functional teams to create high-impact, integrated campaigns that connect creative output to broader business goals
✅ Design and implement scalable systems that enable the creative team to operate efficiently and sustainably, embedding a culture of continuous improvement
ASSUMPTION: The ideal candidate will have experience managing and mentoring creative teams, as well as a strong understanding of branding, UX/UI, and visual communication.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 7+ years of creative or brand experience, including 3+ years leading high-performing, multi-disciplinary teams in fast-paced, marketing-led environments
Required Skills:
- Proven leadership and management skills
- Exceptional creative vision and storytelling abilities
- Strategic thinking and execution, with a strong understanding of branding and marketing strategy
- Strong communication and collaboration skills, with experience working cross-functionally
- Ability to thrive in ambiguity and prioritize competing needs in a high-growth environment
Preferred Skills:
- Experience in B2B SaaS, eCommerce, or marketplace ecosystems
- Fluency in multiple languages (visual, verbal, and/or written)
- Experience with design tools such as Adobe Creative Suite, Sketch, or Figma
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Retirement Savings Plan (RRSP) with employer contributions
- Employee Stock Purchase Program (ESPP)
- Comprehensive Health Benefits (medical, dental, and vision insurance)
- Flexible PTO policy, including one floating holiday
- Company-provided laptop
- Complimentary snacks and drinks (for in-office employees)
- Quarterly or annual company-wide events and socials
Working Hours: Full-time (40 hours/week), with flexibility for remote or hybrid work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager role in Toronto. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, eCommerce and marketplace ecosystems)
Company Size: 51-200 employees (small to mid-sized, offering a dynamic and agile work environment)
Founded: 2021 (relatively new, with significant growth opportunities)
Company Description:
- Carbon6 is a global technology company that provides innovative tools, data, and community to inspire and enable ecommerce businesses worldwide
- Their mission is to simplify success for online sellers by removing barriers and building an ecosystem of resources and support
- Carbon6 was acquired by SPS Commerce in early 2025, integrating its ecommerce platform with SPS's vast retail network to help sellers grow more efficiently and profitably
Company Specialties:
- Amazon growth platform
- Ecommerce tools and expertise
- Community building and support for marketplace sellers
Company Website: http://carbon6.io
ASSUMPTION: Carbon6's acquisition by SPS Commerce presents exciting growth opportunities for employees, as the company integrates its platform with SPS's extensive retail network.
📊 Role Analysis
Career Level: Senior Manager (experienced professional with significant leadership responsibilities)
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position
Work Arrangement: Open to Remote, Hybrid, or In-Person (flexible work arrangements to accommodate different preferences and needs)
Growth Opportunities:
- Potential to grow into a more senior role, such as Director or VP of Brand & Creative, as the company expands
- Chance to mentor and develop junior team members, fostering a culture of growth and learning
- Opportunity to work on high-impact projects that drive business growth and innovation
ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to diverse employee preferences.
🌍 Location & Work Environment
Office Type: Hybrid (combination of in-office and remote work)
Office Location(s): Toronto, ON (with remote work options)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of amenities and attractions
- The city has a thriving ecommerce ecosystem, providing ample opportunities for networking and collaboration
- Toronto's central location in Eastern Standard Time (EST) allows for effective communication and collaboration with team members and stakeholders across North America, Europe, and Asia
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to enjoy the social and collaborative aspects of in-office work while also benefiting from the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Portfolio review and creative challenge with the hiring manager
- Final interview with the Head of Marketing or a similar executive
Key Assessment Areas:
- Creative vision and storytelling abilities
- Leadership and management skills
- Strategic thinking and execution
- Communication and collaboration skills
- Cultural fit and alignment with Carbon6's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative vision, storytelling abilities, and design skills
- Be ready to discuss your creative process, how you approach creative challenges, and your ability to work collaboratively
ATS Keywords: Creative Leadership, Brand Strategy, Project Management, Storytelling, Design Thinking, Collaboration, Communication, Creative Operations, UX/UI, Visual Communication, Campaign Management, Cross-functional Collaboration, Process Design, Team Management, Innovation, Feedback Loops
ASSUMPTION: The interview process is designed to assess both your creative skills and your ability to lead and collaborate effectively within a team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma (for UI/UX design)
- Video editing software (e.g., Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard design and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Community: Building and supporting a global network of ecommerce sellers
- Simplicity: Streamlining processes and tools to empower users
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Agile: Adapting to change and embracing a test-and-learn approach
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- How do you embody Carbon6's values in your work, and how have you demonstrated this in previous roles?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay up-to-date with industry trends and incorporate feedback into your creative process?
ASSUMPTION: Carbon6 values a strong cultural fit, looking for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple projects and deadlines, necessitating effective time management and prioritization
- Adapting to a fast-paced, high-growth environment, with the need to be flexible and responsive to change
- Working with remote team members, requiring strong virtual communication and collaboration skills
ASSUMPTION: These challenges present opportunities for growth and development, as well as the chance to make a significant impact on Carbon6's brand and creative output.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position requires a strong creative background and the ability to oversee the end-to-end creative process
- In the ecommerce and marketplace ecosystem, this role focuses on driving growth and innovation through creative storytelling and design
- Career progression in this field may lead to roles such as Director or VP of Brand & Creative, or even Chief Marketing Officer (CMO)
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive opportunity for candidates with a strong creative background and a desire to grow into a more senior marketing leadership position.
📝 Sample Projects
- Developing a comprehensive brand style guide and ensuring consistent application across all touchpoints
- Conceptualizing and executing high-impact campaigns that drive user acquisition, engagement, and retention
- Collaborating with product and marketing teams to create visually compelling and user-friendly product launches
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, showcasing the opportunity to make a significant impact on Carbon6's brand and creative output.
❓ Key Questions to Ask During Interview
- How does this role fit into Carbon6's long-term vision for brand and creative strategy?
- What are the biggest challenges facing the creative team, and how can this role address them?
- How does Carbon6 support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carbon6 measure the success of its brand and creative initiatives, and how can this role contribute to those metrics?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the opportunity to make a meaningful impact on Carbon6's brand and creative output.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative vision, storytelling abilities, and design skills
- Be ready to discuss your creative process, how you approach creative challenges, and your ability to work collaboratively
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
