📌 Core Information
🔹 Job Title: Senior Manager, Brand Management
🔹 Company: Major League Baseball
🔹 Location: New York, New York
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Driving long-term brand equity platform and annual campaigns
- Guiding creative professionals to build impactful content
- Leading multicultural marketing initiatives
- Collaborating with cross-functional teams and stakeholders
- Aligning marketing plans with senior leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand management and marketing.
📋 Key Responsibilities
✅ Develop and execute long-term brand equity platform and annual campaigns
✅ Guide creative professionals to build high-quality, impactful content
✅ Lead multicultural marketing initiatives, with a focus on Hispanic/Latino audiences
✅ Collaborate with cross-functional teams and stakeholders to integrate marketing campaigns
✅ Align marketing plans with senior leadership and emphasize the importance of brand strategy
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: 4-year degree from an accredited university in marketing, advertising, communications, business, or a related field
Experience: 7+ years of experience in marketing or a related functional area
Required Skills:
- Proven experience in brand or agency management
- Curiosity in advertising and beyond
- Exceptional communication skills
- Proficiency in using data and analytics to inform marketing decisions
- Proven experience developing and executing multicultural marketing campaigns
Preferred Skills:
- Bilingual (Spanish/English)
- Deep understanding of U.S. Hispanic/Latino consumer behavior, media consumption, and cultural trends
- An understanding and appreciation of the history and culture of baseball
ASSUMPTION: Candidates with a strong portfolio showcasing their brand management and marketing skills will be highly competitive.
💰 Compensation & Benefits
Salary Range: $95,000 - $125,000
Benefits:
- 100% Employer Paid Medical/Dental/Vision Premiums
- Company Contributed 401K Plan
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Working Hours: Full-Time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 1,001-5,000 employees
Founded: 1876 (as National League of Professional Baseball Clubs), 1901 (as Major League Baseball)
Company Description:
- Major League Baseball (MLB) is the most historic professional sports league in the United States and Canada
- Consists of 30 member clubs in the U.S. and Canada
- Led by Commissioner Robert D. Manfred, Jr.
- Committed to making an impact in communities and expanding its global reach
Company Specialties:
- Major League Baseball
- Baseball
- MLB
- Spectator Sports
- Technology
- Analytics
- Social Media
- Diversity
- Marketing
- Communications
- Human Resources
- Business
Company Website: www.mlb.com
ASSUMPTION: Major League Baseball is a well-established organization with a rich history and a strong brand in the sports industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Vice President, Global Brand Management
Work Arrangement: On-Site, full-time
Growth Opportunities:
- Potential advancement to Vice President or Director level
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-profile events and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate with strong performance and a willingness to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1271 Sixth Avenue, New York, New York 10020, US
Geographic Context:
- New York City is a major global city with a diverse population and a vibrant cultural scene
- Close proximity to major sports venues and entertainment options
- Accessible public transportation and major highways
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Brand management and marketing expertise
- Leadership and team management skills
- Cultural competency and understanding of diverse audiences
- Project management and organizational skills
Application Tips:
- Highlight relevant brand management and marketing experience
- Demonstrate understanding of MLB's brand and target audiences
- Prepare questions about the role, team, and company culture
- Tailor your resume and cover letter to emphasize relevant skills and experiences
ATS Keywords: Brand Management, Marketing, Multicultural Marketing, Data Analytics, Creative Strategy, Communication, Project Management, Team Leadership, Audience Engagement, Budget Management, Collaboration, Stakeholder Engagement, Cultural Relevance, Spanish Language, Consumer Behavior, Advertising
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the company's HR policies.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required may vary based on the team's needs and the company's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Excellence
- Innovation
- Diversity
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to work effectively in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you align with MLB's core values, and can you provide specific examples?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
- How do you ensure that your work is on track and meets the expectations of your team and leadership?
ASSUMPTION: Candidates who demonstrate a strong fit with MLB's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders with varying priorities and expectations
- Adapting to changes in the marketing landscape and consumer behavior
- Balancing the need for creativity with the need for data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Brand Manager (Consumer Packaged Goods industry)
- Focus on product branding and packaging
- Less emphasis on multicultural marketing and event integration
- Similar responsibilities in campaign development and execution
- Senior Brand Manager (Retail industry)
- Focus on retail branding and customer experience
- Similar responsibilities in team leadership and project management
- Less emphasis on multicultural marketing and event integration
- Senior Brand Manager (Sports Marketing Agency)
- Focus on brand strategy and activation for multiple sports properties
- Similar responsibilities in creative direction and campaign development
- Less emphasis on multicultural marketing and event integration
ASSUMPTION: Each role has unique aspects, but all require strong brand management skills and a strategic mindset.
📝 Sample Projects
- Developing a comprehensive brand strategy for MLB's global expansion
- Creating targeted marketing campaigns for diverse fan bases in the U.S. and internationally
- Integrating MLB's brand narrative into high-profile events and experiences
ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on MLB's brand and marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into MLB's overall brand strategy and marketing plans?
- What are the key priorities for this role in the first 90 days?
- How does MLB support the professional development and growth of its employees?
- What are the biggest challenges facing the brand management team, and how can this role help address them?
- How does MLB foster a culture of diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
- Prepare questions about the role, team, and company culture to ask during the interview
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
- If selected for an interview, research MLB's brand, target audiences, and recent marketing campaigns to demonstrate your understanding and enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
