Senior Manager-Brand Management

📌 Core Information

🔹 Job Title: Senior Manager - Brand Management

🔹 Company: Lilly

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Pharmaceutical Industry

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Preparing commercial launch of new products and collaborating with cross-functional teams to develop product strategies.
• Providing market intelligence updates and ensuring regulatory compliance.
• Driving execution excellence and achieving short and long-term goals.
• Engaging with key opinion leaders (KOLs) and thought leaders to generate customer insights.

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and operational excellence to drive product success in the Chinese market.

📋 Key Responsibilities

✅ Prepare commercial launch of new products and collaborate with international franchise teams and cross-functional teams in China to develop product strategies.

✅ Participate in cross-functional teams to develop and implement strategic plans to achieve short and long-term goals across all aspects of the value chain.

✅ Provide regular updates on market intelligence activities, including competitive landscape and market trends, opportunities, and challenges.

✅ Develop engagement plans with KOLs and thought leaders through regular interactions, advisory boards, symposia, and other means to generate customer insights.

✅ Ensure compliance with relevant regulations and internal policies.

✅ Drive execution excellence across all aspects to deliver against short and long-term goals.

ASSUMPTION: This role involves a mix of strategic planning, market analysis, stakeholder engagement, and operational execution to ensure successful product launches and ongoing brand management.

🎯 Required Qualifications

Education: Bachelor’s degree or above required, advanced degree preferred.

Experience: Minimum of 5 years of experience in marketing within the pharmaceutical industry.

Required Skills:

• Excellent communication skills in written and spoken English and Chinese.
• Ability to work independently and collaboratively, making decisions in a timely manner.
• Strong strategic planning and cross-functional collaboration skills.
• Proven ability to drive execution excellence and achieve goals.

Preferred Skills:

• Experience in brand management within the pharmaceutical industry.
• Knowledge of the Chinese pharmaceutical market and regulatory environment.

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, excellent communication skills, and experience working in cross-functional teams will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in the pharmaceutical industry in Shanghai, the estimated salary range is CNY 400,000 - 600,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time-off benefits, including vacation, sick time, and holidays
• Tuition assistance and professional development opportunities

Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly is a global healthcare leader focused on discovering and developing life-changing medicines and improving patient care. The company operates in the pharmaceutical manufacturing industry, with a strong presence in China.

Company Size: Lilly is a large corporation with over 10,000 employees in China alone, providing ample opportunities for career growth and development.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly in Indianapolis, Indiana, USA. Lilly China was established in Shanghai in 2004 as a wholly foreign-owned enterprise.

Company Description:

• Lilly is committed to uniting caring with discovery to make life better for people around the world.
• The company focuses on discovering and bringing life-changing medicines to those who need them, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism.
• Lilly China provides high-quality innovative medicines and strives to meet unmet medical needs of Chinese patients.

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's mission and values emphasize caring for patients and improving lives, making it an attractive employer for individuals passionate about healthcare and making a difference.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Brand Director or a similar role within the organization.

Reporting Structure: The Senior Manager - Brand Management will oversee a team of brand managers and may collaborate with other functional areas, such as marketing, sales, and medical affairs.

Work Arrangement: This role is on-site, with the expectation of working from the Lilly Shanghai office. However, there may be flexibility for remote work on a case-by-case basis.

Growth Opportunities:

• Progression to a Brand Director or other senior leadership roles within the organization.
• Expanding responsibilities and leading larger teams as the business grows.
• Gaining experience in different therapeutic areas or product categories.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand management within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Lilly's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Lilly Shanghai Office, 399 South Pudong Road, Pudong New Area, Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million.
• The city is known for its vibrant culture, rich history, and diverse culinary scene.
• Shanghai offers numerous opportunities for personal and professional growth, with a thriving pharmaceutical industry and a strong focus on innovation and technology.

Work Schedule: The work schedule for this role is Monday through Friday, with the expectation of working standard business hours. However, the role may require flexibility to work additional hours as needed to meet project deadlines or respond to urgent business needs.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager or a member of the brand team
• Second-round interview with additional stakeholders, such as cross-functional team members or senior leadership
• Final-round interview with the Brand Director or a similar role within the organization
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Domain knowledge and understanding of the pharmaceutical industry
• Cultural fit and alignment with Lilly's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Chinese pharmaceutical market and regulatory environment.
• Prepare examples of your past achievements in brand management, strategic planning, and market analysis.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Brand Management, Pharmaceutical Industry, Market Intelligence, Strategic Planning, Cross-Functional Collaboration, Regulatory Compliance, Execution Excellence, KOL Engagement, Chinese Market, Lilly

ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the candidate pool. However, candidates can expect a thorough evaluation of their skills, experience, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Market research and analytics tools (e.g., Nielsen, IMS Health)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using common office productivity tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We do the right thing, even when no one is watching.
• Excellent: We strive to be the best at all we do.
• Patient-centered: We focus on the needs of patients and customers.
• Innovative: We look for new ways to solve problems and improve.
• Collaborative: We work together to achieve more.

Work Style:

• Lilly values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and perspectives.
• The company fosters a culture of continuous learning and development, with a strong focus on employee growth and success.
• Lilly expects its employees to be adaptable, resilient, and committed to driving results in a dynamic and fast-paced environment.

Self-Assessment Questions:

• Do you align with Lilly's core values, particularly integrity, excellent, and patient-centered?
• Are you comfortable working in a collaborative, cross-functional environment and managing multiple stakeholders?
• Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges and learning opportunities?

ASSUMPTION: Candidates who share Lilly's values and are eager to contribute to the company's mission and goals will be well-suited for this role.

⚠️ Potential Challenges

• The competitive nature of the Chinese pharmaceutical market may present challenges in achieving market share and driving product success.
• Navigating the complex regulatory environment in China may require significant time and resources.
• Managing cross-functional teams and stakeholders with varying priorities and expectations may present challenges in driving alignment and execution.
• The dynamic nature of the pharmaceutical industry may require frequent adaptation to changing market conditions and business priorities.

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to navigate complex environments and drive results in the face of adversity.

📈 Similar Roles Comparison

• Compared to other senior brand management roles in the pharmaceutical industry, this role may offer more exposure to cross-functional teams and the opportunity to drive strategic initiatives across the value chain.
• Working in the Chinese pharmaceutical market may provide unique insights and experiences, as the market is dynamic and rapidly evolving.
• This role may offer more growth opportunities within Lilly, as the company has a strong focus on employee development and internal promotions.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to other similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive market intelligence report on a competitor's product launch in the Chinese market.
• Collaborating with cross-functional teams to develop and execute a successful product launch strategy for a new drug in the Lilly portfolio.
• Engaging with key opinion leaders and thought leaders in the Chinese pharmaceutical industry to gather insights and inform brand strategy.

ASSUMPTION: These sample projects are intended to illustrate the types of activities and initiatives that a Senior Manager - Brand Management might undertake in this role. The specific projects and priorities may vary depending on the business needs and market conditions at the time of hire.

❓ Key Questions to Ask During Interview

• Can you describe the current brand portfolio and market landscape for Lilly in China?
• How does this role fit into the broader organizational structure and strategic priorities of Lilly China?
• What are the most significant challenges facing the brand management team in the Chinese market, and how can this role help address them?
• How does Lilly support the professional development and growth of its employees, particularly in senior management roles?
• What is the expected timeline for onboarding and ramping up to full productivity in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.lilly.com/us/en/job/R-82291/Senior-Manager-Brand-Management
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional collaboration, and market intelligence capabilities.
• Prepare examples of your past achievements in brand management, strategic planning, and market analysis to discuss during the interview process.
• Research Lilly's mission, values, and brand portfolio to demonstrate your understanding of the company and your enthusiasm for the role.
• Follow up with the Lilly HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.