🔹 Job Title: Senior Manager, Brand Strategy
🔹 Company: Melco Resorts & Entertainment
🔹 Location: City of Dreams Macau, Macao
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder collaboration. It is ideal for an experienced brand strategist looking to make a significant impact in the hospitality industry.
✅ Supporting the line manager in developing and evolving the annual brand strategy, capturing consumer insights, and creating brand positioning and narrative
✅ Working with key stakeholders to create clear annual, quarterly, and monthly communication plans to drive brand desirability and traffic
✅ Collaborating with teams to formulate strategic initiatives and oversee project implementation to bring acquisition and surprise/wow effects to the Melco brand
✅ Overseeing projects aimed at enhancing brand equity, such as annual brand campaigns and hotel repositioning
✅ Managing the annual Brand Strategy & Communication budget, liaising with stakeholders to ensure efficient ROI
✅ Managing and coaching the team to develop their strategic thinking and planning capabilities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure the successful execution of various initiatives.
Education: Bachelor’s degree or higher
Experience: Around 10 years of experience in Strategy Planning, preferably in a 4A Agency or a global consulting agency, specialized in FMCG, Luxury, or Travel Industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in brand strategy, consumer insights, and project management will be well-suited for this role. Experience in the gaming and hospitality industry is a plus but not required.
Salary Range: Industry standards for a Senior Manager role in the hospitality industry in Macao range from MOP 600,000 to MOP 900,000 per year (approximately USD 74,000 to USD 111,000). The exact salary will depend on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the industry.
Industry: Melco Resorts & Entertainment operates in the competitive hospitality and gaming industry in Macao, focusing on integrated entertainment resorts, hotels, and entertainment facilities.
Company Size: Melco Resorts & Entertainment is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become one of the leading integrated resort developers and operators in Asia.
Company Description:
Company Specialties:
Company Website: http://www.melco-resorts.com
ASSUMPTION: Melco Resorts & Entertainment is a well-established company in the hospitality and gaming industry, offering a dynamic work environment and opportunities for professional growth.
Career Level: This role is a senior management position, reporting directly to the Vice President, Brand Strategy & Communication. It offers significant responsibility and the opportunity to make a substantial impact on the company's brand strategy.
Reporting Structure: The Senior Manager, Brand Strategy will report directly to the Vice President, Brand Strategy & Communication and will oversee a team of brand strategy professionals.
Work Arrangement: This is an on-site position based at the City of Dreams Macau resort. The role may require occasional travel to other Melco Resorts & Entertainment properties in the region.
Growth Opportunities:
ASSUMPTION: This role offers a high degree of responsibility and the opportunity to work on strategic initiatives that have a significant impact on the company's brand. It is well-suited for an experienced brand strategist looking to take the next step in their career.
Office Type: The City of Dreams Macau resort is an integrated entertainment resort featuring a casino, hotels, restaurants, and entertainment facilities. The office environment is dynamic and fast-paced, with a focus on delivering exceptional guest experiences.
Office Location(s): City of Dreams Macau, Macao
Geographic Context:
Work Schedule: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The City of Dreams Macau resort offers a vibrant and dynamic work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Strategy, Consumer Insights, Marketing Planning, Project Implementation, Budget Management, Team Management, Strategic Thinking, Collaboration, Relationship Building, Communication, Fluency in English, Fluency in Mandarin, Office Software Proficiency
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, project management, and stakeholder collaboration skills, as well as their cultural fit within the organization.
ASSUMPTION: The tools and technologies required for this role are standard for brand strategy professionals and can be learned or adapted to as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are highly motivated, results-driven, and comfortable working in a fast-paced, collaborative environment will be well-suited for this role.
ASSUMPTION: This role presents both opportunities and challenges, requiring a high degree of adaptability, strong project management skills, and the ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: This role is well-suited for an experienced brand strategy professional looking to take the next step in their career and make a significant impact in the gaming and hospitality industry.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the organization, and the industry, enabling them to make an informed decision about their application and potential fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.