📌 Core Information
🔹 Job Title: Senior Manager, Business Marketing
🔹 Company: Liftoff
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing campaigns across multiple channels
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Managing key partnerships, PR, and vendor relationships
- Leading global thought leadership initiatives to position Liftoff as an industry leader
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Develop and execute global marketing campaigns across email, webinars, content, research reports, and paid media, highlighting Liftoff’s thought leadership and driving engagement with prospects, customers, and partners.
✅ Collaborate with cross-functional teams (sales, product marketing, brand, event teams) to align marketing efforts with business objectives.
✅ Manage key partnerships, PR, and vendor relationships, providing strategic recommendations to enhance partnerships and maximize value for Liftoff.
✅ Lead global thought leadership initiatives, setting the vision and overseeing strategic campaigns to position Liftoff as an industry leader.
✅ Support regional marketing efforts for customer summits, conferences, and events to drive brand engagement and visibility.
✅ Utilize data-driven insights to identify growth opportunities and optimize marketing strategies for maximum impact.
✅ Oversee the global digital strategy, ensuring timely delivery of event pages, decks, case studies, and blog posts.
✅ Guide and manage the content team, ensuring the production of high-quality, impactful work that aligns with business goals.
✅ Analyze and optimize marketing performance, leveraging data to measure success and continuously improve programs.
✅ Manage website updates and other digital properties, optimizing for user experience and performance.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven B2B marketing leadership with 6+ years of experience in high-tech marketing. Experience in the mobile app industry is a plus.
Required Skills:
- Holistic marketing expertise: Understanding of how to build and execute a unified, multi-channel marketing strategy
- Partner and digital marketing expertise: Excellent writing skills and demonstrated success in leading partner, digital, and content marketing programs within a B2B environment
- Team management: 3+ years of experience managing and developing high-performing marketing teams
- Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies
- Technical proficiency: In-depth understanding of marketing technologies (automation platforms, website tools, analytics, CRM) and website management
- Innovative and growth mindset: Forward-thinking and continuously seeking ways to improve and innovate
- Communication and collaboration: Excellent interpersonal and communication skills to build strong relationships with cross-functional teams
- Business acumen: Deep understanding of customer needs and ability to translate them into effective marketing campaigns
Preferred Skills:
- Experience with Covey or similar AEDT tools
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record of success in B2B marketing, with a strong focus on digital and partner marketing. Experience in the mobile app industry is a plus.
💰 Compensation & Benefits
Salary Range: $110,000 - $160,000 USD per year, depending on location and experience
Benefits:
- Equity
- Health, vision, and dental benefits associated with your country of residence
Working Hours: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the United States. Actual compensation may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2012
Company Description:
- Liftoff is a leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps.
- The company's solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment.
- Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Company Specialties:
- Mobile advertising
- App advertising
- Mobile marketing
- App marketing
- Mobile user acquisition
- App user acquisition
- Mobile CPA marketing
- Mobile retargeting
Company Website: http://www.liftoff.io
ASSUMPTION: Liftoff is a well-established company in the mobile advertising industry, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the VP of Marketing and oversees the content team.
Work Arrangement: This role is eligible for full-time remote work in one of the approved states in the United States.
Growth Opportunities:
- Potential advancement to a Director or VP role within the marketing department
- Expansion of the content team and increased responsibility for global marketing initiatives
- Opportunities to collaborate with cross-functional teams and contribute to overall business strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the content team and take on increased responsibility for global marketing initiatives.
🌍 Location & Work Environment
Office Type: Remote-first with US hubs in Redwood City, Los Angeles, and New York City
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a diverse and dynamic job market, with numerous opportunities for professional growth and development.
- The remote work arrangement offers flexibility and the ability to work from anywhere within the approved states.
- The United States is home to a thriving mobile industry, with numerous opportunities for collaboration and partnership.
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the ability to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Data-driven decision making
- Team management and leadership
- Communication and collaboration skills
- Industry knowledge and expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Demonstrate your understanding of Liftoff's business and the mobile advertising industry
- Showcase your ability to manage multiple projects and teams simultaneously
ATS Keywords: B2B marketing, digital marketing, content marketing, partner marketing, team management, data analysis, marketing technologies, communication, collaboration, business acumen, strategic planning, campaign management, thought leadership, brand visibility, user experience, performance optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven decision making, team management, and communication skills, as well as their industry knowledge and expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Website tools (e.g., WordPress, Google Analytics)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- CRM (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, website tools, analytics, CRM, and project management tools, as well as content creation and design tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Creative and strategic
- Team-focused and collaborative
- Adaptable and resilient
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a strong focus on digital and partner marketing?
- Are you comfortable managing multiple projects and teams simultaneously?
- Do you have excellent communication and collaboration skills, with the ability to build strong relationships with cross-functional teams?
- Are you comfortable working in a remote-first environment, with the ability to balance work and personal responsibilities?
- Do you have a deep understanding of customer needs and the ability to translate them into effective marketing campaigns?
ASSUMPTION: The ideal candidate will have a strong cultural fit with Liftoff's values and work style, with a proven track record of success in B2B marketing and a strong focus on digital and partner marketing.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously may require strong organizational skills and time management
- Working in a remote-first environment may present challenges in terms of communication and collaboration
- The fast-paced nature of the mobile advertising industry may require adaptability and resilience
- Balancing work and personal responsibilities may be challenging, especially for those with family or caregiving responsibilities
ASSUMPTION: The ideal candidate will be able to manage multiple projects and teams simultaneously, with strong organizational skills and time management. They will also be comfortable working in a remote-first environment and balancing work and personal responsibilities.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing role in a mid-sized or enterprise-level company in the advertising or marketing industry
- Compared to other senior marketing roles, this position may offer more responsibility for global thought leadership initiatives and partnerships
- Career path comparison: This role may lead to advancement to a Director or VP role within the marketing department, with opportunities to expand the content team and take on increased responsibility for global marketing initiatives
ASSUMPTION: This role is similar to a Senior Marketing Manager or Director of Marketing role in a mid-sized or enterprise-level company in the advertising or marketing industry, with a focus on global thought leadership initiatives and partnerships.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or feature
- Managing a team to create and distribute thought leadership content, such as whitepapers, ebooks, and webinars
- Collaborating with cross-functional teams to optimize website performance and user experience
ASSUMPTION: The ideal candidate will have experience managing global marketing campaigns, creating and distributing thought leadership content, and collaborating with cross-functional teams to optimize website performance and user experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and business goals for Liftoff?
- What are the key challenges and opportunities for the content team and global marketing initiatives in the next 12-24 months?
- How does Liftoff support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions about the role, the team, and the company, demonstrating their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Demonstrate your understanding of Liftoff's business and the mobile advertising industry
- Showcase your ability to manage multiple projects and teams simultaneously
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
