Senior Manager, Calendar & Consumer Arby’s Brand Experience

📌 Core Information

🔹 Job Title: Senior Manager, Calendar & Consumer Arby’s Brand Experience

🔹 Company: Inspire Brands

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Understanding target consumers and identifying key insights.
• Developing the Annual Brand Plan with strategic objectives and measurable results.
• Translating insights into marketing strategies and actionable plans.
• Collaborating with cross-functional teams to achieve marketing goals.

ASSUMPTION: The role heavily emphasizes strategic leadership and cross-functional collaboration based on its senior management position.

📋 Key Responsibilities

✅ Serve as the primary lead in consumer insights, translating them into strategies.

✅ Develop the Annual Brand Plan to meet business and consumer goals.

✅ Oversee the creation and execution of Marketing Action Plans and Calendar Plans.

✅ Deliver performance evaluations through scorecards and reports.

✅ Collaborate with data & analytics teams for comprehensive activity monitoring.

ASSUMPTION: The responsibilities imply a significant role in strategic planning and performance evaluation, which indicates leadership skills are critical.

🎯 Required Qualifications

Education: 4 Year Degree Preferred in Business/Marketing/Communications

Experience: At least 7 years of marketing experience, preferably within the restaurant or CPG industries.

Required Skills:

• Strong communication skills with diverse audiences
• Proven collaboration in cross-functional team environments
• Analytical and organizational proficiency

Preferred Skills:

• Experience in the restaurant industry
• Leadership in complex project environments

ASSUMPTION: It is assumed that leadership experience and industry-specific knowledge are key, given the need for strategic oversight and partnership development.

💰 Compensation & Benefits

Salary Range: Not specified; typical range for similar roles $90k-$130k annually, based on industry standards.

Benefits:

• Comprehensive health insurance
• 401(k) with company match
• Employee discounts at company brands

Working Hours: 40 hours per week with potential flexibility needed

ASSUMPTION: Industry-standard benefits and working hours are expected, with the potential for occasional overtime due to the role's strategic nature.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants - ranked among the leading global multi-brand franchises

Company Size: Over 10,001+ employees, offering diverse growth and networking opportunities

Founded: Not Specified, but with a deep history in the restaurant industry

Company Description:

• Operates over 32,600 locations globally
• Largest QSR brand portfolios, including Arby’s and others
• Focus on innovative dining and experiential strategies

Company Specialties: Specialty areas not specified but inferred to cover franchise management and brand innovation

Company Website: http://stories.inspirebrands.com

ASSUMPTION: Inspire Brands, with its broad portfolio, likely offers extensive resources and market reach advantages.

📊 Role Analysis

Career Level: Senior management with strategic influence over brand operations

Reporting Structure: Reports to executive management, interacts with senior leadership

Work Arrangement: On-site role with potential for cross-location collaboration

Growth Opportunities:

• Leadership development in a large-scale brand environment
• Potential to influence brand strategy across multiple markets
• Exposure to high-level decision-making processes

ASSUMPTION: The role offers leadership opportunities within a dynamic marketing environment, well-suited for strategic career advancement.

🌍 Location & Work Environment

Office Type: Corporate Office setting

Office Location(s): Based primarily in the United States

Geographic Context:

• Access to major corporate headquarters and resources
• Opportunity for networking within a large metropolitan market
• Potential travel for franchise and market visits

Work Schedule: Typical work hours with flexibility for meetings or events

ASSUMPTION: Office location in a metropolitan area means access to key resources and a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with HR
• Round of interviews with team leads and peers
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving
• Ability to lead collaborative initiatives
• Proficiency in consumer insights and analysis

Application Tips:

• Highlight strategic marketing successes in previous roles
• Prepare examples of cross-functional collaboration
• Demonstrate familiarity with the restaurant or QSR industry

ATS Keywords: Marketing Strategy, Brand Experience, Consumer Insights, Cross-Functional Leadership

ASSUMPTION: The interview process will focus on assessing strategic abilities and industry understanding.

🛠️ Tools & Technologies

• Proficient in Microsoft Outlook applications (PowerPoint, Excel, OneDrive)
• Experience with data analysis tools for market assessments
• Knowledge of customer relationship management (CRM) systems

ASSUMPTION: Technological expertise is important for executing strategy and analysis tasks, using industry-standard tools.

👔 Cultural Fit Considerations

Company Values:

• Bold thinking and innovation
• Results-driven execution
• Collaboration and partnership

Work Style:

• Fast-paced and dynamic environment
• Ability to thrive under pressure
• Eager for continuous learning and improvement

Self-Assessment Questions:

• Can you lead strategic initiatives independently?
• How do you approach complex brand planning?
• Are you equipped to manage cross-functional communications?

ASSUMPTION: The cultural focus is on dynamic leadership and collaboration, suggesting an ideal candidate thrives in a fast-paced environment.

⚠️ Potential Challenges

• Balancing diverse stakeholder expectations and directions
• Maintaining brand consistency across multiple channels
• Navigating complex data-driven decision-making processes
• Managing tight project timelines and simultaneous priorities

ASSUMPTION: Multi-stakeholder environments can present challenges in balancing strategic directions and operational tasks.

📈 Similar Roles Comparison

• Compared to similar roles, involves deeper strategic planning responsibilities
• Emphasizes cross-functional leadership and data analysis more heavily
• Provides broader exposure to global brand management versus smaller-scale roles

ASSUMPTION: The position appears designed for a seasoned leader with extensive marketing background compared to typical management roles.

📝 Sample Projects

• Design and implement a nationwide marketing campaign
• Lead a brand refresh initiative focusing on consumer experience
• Collaborate on developing new product launch strategies

ASSUMPTION: Projects will likely have high impact, coordinating resources across multiple business units and regions.

❓ Key Questions to Ask During Interview

• What does success look like for the first year in this role?
• How does this position interact with other leadership roles?
• What are the greatest challenges currently faced by your marketing team?
• How is performance evaluated for senior management?
• What resources are available to support brand management initiatives?

ASSUMPTION: Interview questions are poised to uncover the strategic impacts expected from this leadership position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing leadership experience
• Prepare to discuss your strategic vision during interviews
• Research recent initiatives by Inspire Brands to understand company direction
• Follow up with a personalized thank you email after interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.