📌 Core Information
🔹 Job Title: Senior Manager, Campaign Management - Search - CVS Media Exchange (CMX)
🔹 Company: CVS Health
🔹 Location: Hybrid - Commutable to one of the following Corporate Hubs (3 days in office: Tuesday - Thursday): Boston or Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Media & Advertising
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations and performance of CMX paid search campaigns on CVS.com and app
- Collaborating with cross-functional teams to deliver on client needs
- Troubleshooting campaign performance issues and ensuring campaign goals are met
- Developing best practices and enhancing workflows for campaign activation and execution
- Staying up-to-date with industry changes and regulatory impacts
ASSUMPTION: This role requires a strong background in paid search and media advertising, with a focus on campaign management and optimization. The ideal candidate will have experience in retail media or B2B environments and be comfortable working in a fast-paced, dynamic setting.
📋 Key Responsibilities
✅ Manage, run, and perform hands-on-keyboard activation for all CMX sold Sponsored Product Campaigns on CVS.com/App
✅ Architect operational workflows & playbooks for Sponsored Products campaign performance, including SLAs & best practices
✅ Surface overarching learnings to strengthen/enhance our Sponsored Products playbook
✅ Collaborate with client solutions, product, and analytics teams to deliver on key client needs
✅ Ensure CMX campaigns are meeting their goals by managing campaign pacing, performance, and margin through continuous optimization
✅ Develop best practices and seek to continuously improve workflows to support all aspects of campaign activation and execution
✅ Serve as our expert in troubleshooting campaign performance issues with CMX Sponsored Product Ad Technology Platforms
✅ Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance
✅ Participate in testing initiatives for new ad products and feature enhancements
✅ Keep up-to-date with industry changes, case studies, and regulatory impacts
✅ Collaborate with CMX teams to determine the optimal media mix solutions
✅ Analyze and understand inventory levers and patterns
ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong focus on optimization and troubleshooting. The ideal candidate will have experience in paid search and be comfortable working with ad technology platforms.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Experience: 7+ years of experience in media/advertising, with 5+ years managing paid search/performance campaigns and 2+ years of team management experience
Required Skills:
- Expert level knowledge in paid search with the ability to flex between hands-on-keyboard work to strategy development
- Strong knowledge of keyword bidding strategies, budget cap management, and optimization tactics
- Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Effective time management skills – ability to prioritize and meet deadlines
- Entrepreneurial spirit seeking to drive innovation
Preferred Skills:
- Retail media and/or B2B experience
- Strong interpersonal skills in interacting with internal/external senior leaders
- Strong managerial experience, including experience hiring, developing, and mentoring a team
- Comfort with reporting and using data sets for deeper analysis
- Expert problem solving and troubleshooting abilities
ASSUMPTION: The ideal candidate will have a strong background in paid search and media advertising, with a focus on campaign management and optimization. Experience in retail media or B2B environments is a plus.
💰 Compensation & Benefits
Salary Range: $82,940.00 - $199,144.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan with matching company contributions
- Employee stock purchase plan
- Wellness screenings, tobacco cessation, and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual base salary offer will depend on various factors, including experience, education, geography, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
Company Size: 10,001+ employees
Founded: 1963
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.
- Wherever and whenever people need them, they help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways.
- They help people navigate the health care system – and their personal health care – by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
- And they do it all with heart, each and every day.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a large, established company with a strong presence in the health care industry. They offer a wide range of benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience)
Reporting Structure: This role reports to the Lead Director, Optimization and Performance
Work Arrangement: Hybrid (3 days in office: Tuesday - Thursday)
Growth Opportunities:
- Potential to lead and mentor a team
- Opportunity to work on high-impact campaigns and drive measurable results
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to grow within the CMX team or explore other opportunities within CVS Health
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team, work on high-impact campaigns, and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office: Tuesday - Thursday)
Office Location(s): Boston or Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL
Geographic Context:
- Boston, MA: A major city with a thriving tech industry and a high cost of living
- Wellesley, MA: A suburban town with a high quality of life and easy access to Boston
- Woonsocket, RI: A small city with a low cost of living and a close-knit community
- New York, NY: A major city with a fast-paced, competitive job market
- Blue Bell, PA: A suburban town with a mix of corporate and retail environments
- Chicago, IL: A major city with a diverse economy and a rich cultural scene
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while the office locations offer a range of urban and suburban environments to choose from.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the hiring team
- Final round with the director or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Technical skills in paid search and campaign management
- Problem-solving and troubleshooting abilities
- Communication and interpersonal skills
- Leadership and team management skills
- Industry knowledge and understanding of retail media or B2B environments
Application Tips:
- Highlight relevant experience in paid search and campaign management
- Include specific examples of successful campaign optimization and troubleshooting
- Demonstrate strong communication and interpersonal skills in your resume and cover letter
- Tailor your application to the specific role and company, emphasizing your fit with CVS Health's mission and values
ATS Keywords: Paid Search, Campaign Management, Optimization, Troubleshooting, Retail Media, B2B, Team Management, Leadership, Problem-Solving
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills in paid search and campaign management, as well as their problem-solving, communication, and leadership abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Ad technology platforms (CMX Sponsored Product Ad Technology Platforms)
- Paid search advertising platforms (Google Ads, Bing Ads, etc.)
- Analytics tools (Google Analytics, Adobe Analytics, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite, ad technology platforms, paid search advertising platforms, and analytics tools. Familiarity with project management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Care
- Collaboration
- Inclusion and Diversity
- Innovation
- Performance
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with CVS Health's values, particularly 'Care' and 'Innovation'?
- How comfortable are you working in a fast-paced, dynamic environment?
- How do you approach problem-solving and troubleshooting in a campaign management role?
- How do you collaborate with cross-functional teams to deliver on key client needs?
ASSUMPTION: CVS Health values candidates who align with their core values, are comfortable working in a fast-paced environment, and have strong problem-solving and collaboration skills.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with tight deadlines and performance expectations
- Navigating a large, matrixed organization
- Adapting to changes in industry trends and regulatory impacts
- Balancing work-life demands in a hybrid work arrangement
ASSUMPTION: This role may present challenges related to managing multiple campaigns and priorities, working with tight deadlines, navigating a large organization, and balancing work-life demands in a hybrid work arrangement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid search campaign management and optimization within the retail media and B2B environments.
- Industry-specific context: The retail media and B2B environments present unique challenges and opportunities compared to other advertising channels and industries.
- Career path comparison: This role offers a clear path for career growth, with opportunities to lead a team, work on high-impact campaigns, and gain exposure to various aspects of the business.
ASSUMPTION: This role offers a unique opportunity to work in the retail media and B2B environments, with a clear path for career growth and exposure to various aspects of the business.
📝 Sample Projects
- Developing and implementing a new keyword bidding strategy for a high-profile retail client
- Optimizing campaign performance for a B2B client with a tight budget cap
- Troubleshooting and resolving campaign delivery issues for a major retail campaign
ASSUMPTION: These sample projects demonstrate the hands-on, problem-solving nature of the role, with a focus on optimizing campaign performance and troubleshooting issues in the retail media and B2B environments.
❓ Key Questions to Ask During Interview
- What are the most challenging campaigns I'll be working on, and how will I be supported in managing them?
- How does this role fit into the broader CMX team and CVS Health's overall strategy?
- What opportunities are there for professional development and growth within this role and the organization?
- How does CVS Health support work-life balance for employees in hybrid work arrangements?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions will help you understand the role's expectations, fit within the organization, and opportunities for growth and support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in paid search and campaign management
- Write a cover letter emphasizing your fit with CVS Health's mission and values
- Prepare examples of successful campaign optimization and troubleshooting
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
