π Core Information
πΉ Job Title: Senior Manager, Carrier Marketing
πΉ Company: Samsung Electronics
πΉ Location: 2050 Derry Rd W Mississauga, Canada
πΉ Job Type: Full-Time, Hybrid (4-day in-office work schedule)
πΉ Category: Marketing
πΉ Date Posted: 2025-05-29
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Samsung's carrier accounts
- Managing annual Carrier MDF budgets, upwards of $10M
- Leading new product introductions (NPI) go-to-market strategies
- Collaborating with cross-functional teams to optimize product delivery and performance
- Analyzing high priority account performance quarterly and participating in Partner QBRs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders.
π Key Responsibilities
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Developing and implementing marketing strategies, including media and performance marketing tactics (ATL and BTL)
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Leading marketing-related interactions with carrier leadership and cross-functional teams to develop strategic partnership opportunities, quarterly and product launch campaign development, and post-execution performance marketing analysis
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Managing annual Carrier MDF budgets and ensuring MDF agreements are adhered to
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Leading on the development of NPI go-to-market strategies and marketing plans for all MX product portfolios
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Post-campaign analysis with carrier team to develop insights and opportunities
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Leading in the negotiation and executions of Carrier integrated events and sponsorships
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Initiating, developing, managing, and implementing strategic B2C/B2B product marketing plans and programs at a National-level
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Supporting sales channel management β B2C, B2B, Corporate, Dealer, and Regional
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Serving as primary SECA Marketing interface to manage and direct Carrier cross-functional teams
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Building and communicating product/program presentations to Carrier leads
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
π― Required Qualifications
Education: Bachelor's Degree preferred, preferably in Marketing, Business, or Engineering
Experience: Minimum of 5-8 years' experience in a retail channel marketing program management capacity with P&L responsibility
Required Skills:
- Strong knowledge of Brand marketing documents, media materials, and contracts
- Exceptional communication skills for internal and external personnel at all levels
- Ability to plan, organize, and prioritize multiple assignments and projects
- Strong knowledge of MS Office
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in French or other languages
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent work experience in the telecommunications industry may be considered.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD (Estimated, based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in Canada)
Benefits:
- Fantastic employee discount on all Samsung products
- Competitive salary and performance-based incentive plan for all levels
- Employer-paid medical and dental coverage from day one
- Group RRSP plan that helps you save for the future
- Free on-site gym
- Subsidized cafeteria; including free Starbucks coffee/latte machine
- 4-day in-office work schedule Monday through Thursday β with Friday remaining a flex day to work remotely
- Tuition reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
- Employee referral program
- Virtual pet care
- Additional well-being days for better work-life balance
Working Hours: 35-40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Samsung Electronics operates in the electronics and technology industry, with a strong focus on innovation and consumer electronics.
Company Size: Samsung Electronics Canada has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Samsung Electronics was founded in 1938, with a rich history of technological advancements and global expansion.
Company Description:
- Samsung Electronics Canada is a subsidiary of Samsung Electronics, a global leader in consumer electronics, mobile devices, and semiconductor products.
- The company focuses on delivering innovative products and solutions that enhance the lives of consumers worldwide.
- Samsung Electronics Canada is committed to sustainability and social responsibility, aiming to create a positive impact on society and the environment.
Company Specialties:
- Consumer Electronics
- Mobile Devices
- Semiconductors
- Home Appliances
Company Website: http://www.samsung.com/ca/
ASSUMPTION: Samsung Electronics Canada is part of a larger global organization, offering opportunities for international exposure and career growth.
π Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Carrier Marketing and oversees a team of marketing managers and specialists.
Work Arrangement: Hybrid, with a 4-day in-office work schedule and one flex day to work remotely.
Growth Opportunities:
- Progression to a Director or Vice President role within the Marketing department
- Expansion into other business units or regions within Samsung Electronics
- Development of leadership and management skills through team mentorship and project management
ASSUMPTION: This role offers significant growth opportunities within the Marketing department and the broader organization.
π Location & Work Environment
Office Type: Corporate office environment with a modern, collaborative workspace
Office Location(s): 2050 Derry Rd W Mississauga, Canada
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of amenities and recreational activities.
- The city has a humid continental climate, with warm summers and cold winters, typical of the region.
- Mississauga is well-connected by major highways, public transportation, and is close to Toronto Pearson International Airport.
Work Schedule: Monday through Thursday, 9:00 AM to 5:00 PM, with a flexible work arrangement on Fridays
ASSUMPTION: The office environment at Samsung Electronics Canada is designed to foster collaboration, innovation, and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and situational interview with the hiring manager
- Final interview with the Director of Carrier Marketing
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Samsung Electronics Canada and the Carrier Marketing team to demonstrate your understanding of the business and role
ATS Keywords: Carrier Marketing, Senior Manager, Marketing Strategy, Budget Management, Product Launch, Cross-Functional Collaboration, Sales Analysis, Presentation Skills, Negotiation Skills, Team Leadership, Market Research, Communication Skills, Problem Solving, Strategic Planning
ASSUMPTION: The interview process at Samsung Electronics Canada is designed to assess the candidate's skills, experience, and cultural fit within the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Sustainability
- Integrity
- Diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to manage a difficult team member or project challenge?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Samsung Electronics Canada values a diverse and inclusive work environment, with a strong focus on innovation, performance, and sustainability.
β οΈ Potential Challenges
- Managing a large annual MDF budget and ensuring adherence to MDF agreements
- Collaborating with multiple cross-functional teams and stakeholders to optimize product delivery and performance
- Keeping up with the fast-paced and ever-changing consumer electronics and telecommunications industries
- Balancing work-life responsibilities with a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong project management, communication, and leadership skills.
π Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position has a stronger focus on carrier-specific marketing strategies and requires a deeper understanding of the telecommunications industry.
- Industry-specific context: The consumer electronics and telecommunications industries are highly competitive and dynamic, requiring constant innovation and adaptation.
- Career path comparison: This role offers opportunities for growth within the Marketing department and the broader organization, with potential progression to Director or Vice President levels.
ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions, its focus on carrier-specific marketing strategies and industry-specific context sets it apart.
π Sample Projects
- Developing and executing a successful carrier-specific marketing campaign that drives sales and brand awareness
- Managing a team to deliver a large-scale product launch event, exceeding sales targets and generating positive customer feedback
- Conducting market research and analysis to identify new opportunities for carrier-specific marketing strategies
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and results-driven nature of the role.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments within Samsung Electronics Canada?
- What opportunities are there for professional development and growth within the Marketing department and the broader organization?
- How does Samsung Electronics Canada support work-life balance for its employees?
- What is the company's approach to sustainability and social responsibility?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Samsung Electronics Canada and the Carrier Marketing team to demonstrate your understanding of the business and role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.