S

Senior Manager, Carrier Marketing

Samsung Electronics
Full-time
On-site
Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Carrier Marketing

πŸ”Ή Company: Samsung Electronics

πŸ”Ή Location: 2050 Derry Rd W Mississauga, Canada

πŸ”Ή Job Type: Full-Time, Hybrid (4-day in-office work schedule)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for Samsung's carrier accounts
  • Managing annual Carrier MDF budgets, upwards of $10M
  • Leading new product introductions (NPI) go-to-market strategies
  • Collaborating with cross-functional teams to optimize product delivery and performance
  • Analyzing high priority account performance quarterly and participating in Partner QBRs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing marketing strategies, including media and performance marketing tactics (ATL and BTL)

βœ… Leading marketing-related interactions with carrier leadership and cross-functional teams to develop strategic partnership opportunities, quarterly and product launch campaign development, and post-execution performance marketing analysis

βœ… Managing annual Carrier MDF budgets and ensuring MDF agreements are adhered to

βœ… Leading on the development of NPI go-to-market strategies and marketing plans for all MX product portfolios

βœ… Post-campaign analysis with carrier team to develop insights and opportunities

βœ… Leading in the negotiation and executions of Carrier integrated events and sponsorships

βœ… Initiating, developing, managing, and implementing strategic B2C/B2B product marketing plans and programs at a National-level

βœ… Supporting sales channel management – B2C, B2B, Corporate, Dealer, and Regional

βœ… Serving as primary SECA Marketing interface to manage and direct Carrier cross-functional teams

βœ… Building and communicating product/program presentations to Carrier leads

ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree preferred, preferably in Marketing, Business, or Engineering

Experience: Minimum of 5-8 years' experience in a retail channel marketing program management capacity with P&L responsibility

Required Skills:

  • Strong knowledge of Brand marketing documents, media materials, and contracts
  • Exceptional communication skills for internal and external personnel at all levels
  • Ability to plan, organize, and prioritize multiple assignments and projects
  • Strong knowledge of MS Office

Preferred Skills:

  • Experience in the telecommunications industry
  • Fluency in French or other languages

ASSUMPTION: While a Bachelor's Degree is preferred, equivalent work experience in the telecommunications industry may be considered.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD (Estimated, based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in Canada)

Benefits:

  • Fantastic employee discount on all Samsung products
  • Competitive salary and performance-based incentive plan for all levels
  • Employer-paid medical and dental coverage from day one
  • Group RRSP plan that helps you save for the future
  • Free on-site gym
  • Subsidized cafeteria; including free Starbucks coffee/latte machine
  • 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
  • Tuition reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
  • Employee referral program
  • Virtual pet care
  • Additional well-being days for better work-life balance

Working Hours: 35-40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Samsung Electronics operates in the electronics and technology industry, with a strong focus on innovation and consumer electronics.

Company Size: Samsung Electronics Canada has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Samsung Electronics was founded in 1938, with a rich history of technological advancements and global expansion.

Company Description:

  • Samsung Electronics Canada is a subsidiary of Samsung Electronics, a global leader in consumer electronics, mobile devices, and semiconductor products.
  • The company focuses on delivering innovative products and solutions that enhance the lives of consumers worldwide.
  • Samsung Electronics Canada is committed to sustainability and social responsibility, aiming to create a positive impact on society and the environment.

Company Specialties:

  • Consumer Electronics
  • Mobile Devices
  • Semiconductors
  • Home Appliances

Company Website: http://www.samsung.com/ca/

ASSUMPTION: Samsung Electronics Canada is part of a larger global organization, offering opportunities for international exposure and career growth.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Director of Carrier Marketing and oversees a team of marketing managers and specialists.

Work Arrangement: Hybrid, with a 4-day in-office work schedule and one flex day to work remotely.

Growth Opportunities:

  • Progression to a Director or Vice President role within the Marketing department
  • Expansion into other business units or regions within Samsung Electronics
  • Development of leadership and management skills through team mentorship and project management

ASSUMPTION: This role offers significant growth opportunities within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a modern, collaborative workspace

Office Location(s): 2050 Derry Rd W Mississauga, Canada

Geographic Context:

  • Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of amenities and recreational activities.
  • The city has a humid continental climate, with warm summers and cold winters, typical of the region.
  • Mississauga is well-connected by major highways, public transportation, and is close to Toronto Pearson International Airport.

Work Schedule: Monday through Thursday, 9:00 AM to 5:00 PM, with a flexible work arrangement on Fridays

ASSUMPTION: The office environment at Samsung Electronics Canada is designed to foster collaboration, innovation, and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Behavioral and situational interview with the hiring manager
  • Final interview with the Director of Carrier Marketing
  • Background check and reference verification

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management capabilities
  • Communication and presentation skills
  • Industry knowledge and market trends

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and achievements
  • Prepare examples of successful marketing campaigns or projects you've led in the past
  • Research Samsung Electronics Canada and the Carrier Marketing team to demonstrate your understanding of the business and role

ATS Keywords: Carrier Marketing, Senior Manager, Marketing Strategy, Budget Management, Product Launch, Cross-Functional Collaboration, Sales Analysis, Presentation Skills, Negotiation Skills, Team Leadership, Market Research, Communication Skills, Problem Solving, Strategic Planning

ASSUMPTION: The interview process at Samsung Electronics Canada is designed to assess the candidate's skills, experience, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
  • Project management software (e.g., Asana, Trello)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Performance
  • Sustainability
  • Integrity
  • Diversity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you stay up-to-date with the latest marketing trends and technologies?
  • Can you provide an example of a time when you had to manage a difficult team member or project challenge?
  • How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Samsung Electronics Canada values a diverse and inclusive work environment, with a strong focus on innovation, performance, and sustainability.

⚠️ Potential Challenges

  • Managing a large annual MDF budget and ensuring adherence to MDF agreements
  • Collaborating with multiple cross-functional teams and stakeholders to optimize product delivery and performance
  • Keeping up with the fast-paced and ever-changing consumer electronics and telecommunications industries
  • Balancing work-life responsibilities with a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong project management, communication, and leadership skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Marketing Manager roles, this position has a stronger focus on carrier-specific marketing strategies and requires a deeper understanding of the telecommunications industry.
  • Industry-specific context: The consumer electronics and telecommunications industries are highly competitive and dynamic, requiring constant innovation and adaptation.
  • Career path comparison: This role offers opportunities for growth within the Marketing department and the broader organization, with potential progression to Director or Vice President levels.

ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions, its focus on carrier-specific marketing strategies and industry-specific context sets it apart.

πŸ“ Sample Projects

  • Developing and executing a successful carrier-specific marketing campaign that drives sales and brand awareness
  • Managing a team to deliver a large-scale product launch event, exceeding sales targets and generating positive customer feedback
  • Conducting market research and analysis to identify new opportunities for carrier-specific marketing strategies

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and results-driven nature of the role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other marketing teams and departments within Samsung Electronics Canada?
  • What opportunities are there for professional development and growth within the Marketing department and the broader organization?
  • How does Samsung Electronics Canada support work-life balance for its employees?
  • What is the company's approach to sustainability and social responsibility?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and achievements
  • Prepare examples of successful marketing campaigns or projects you've led in the past
  • Research Samsung Electronics Canada and the Carrier Marketing team to demonstrate your understanding of the business and role
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.