📌 Core Information
🔹 Job Title: Senior Manager, Category Marketing
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing long and short-term marketing strategies for multiple merchandise departments
- Serving as the primary liaison between merchandising leadership and marketing cross-functional departments
- Managing a team of marketing liaisons for respective merchandising departments
- Collaborating with senior merchandising leadership to develop marketing strategies and execute priority opportunities
- Ensuring strong strategic planning, communications support, cross-functional integration, and creative guidance
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and leadership to drive marketing initiatives across multiple departments.
📋 Key Responsibilities
✅ Manage budget deployment tracking across departments and provide final department approval on strategic plans for cross-functional marketing activities (10%)
✅ Serve as primary communications liaison and cross-functional project manager for Retail Media+ Partner Management and Audience Marketing teams (10%)
✅ Develop annual strategic marketing playbook and regularly cadenced marketing strategy updates for assigned merchandising departments (25%)
✅ Work with senior merchandising leadership to develop long and short-term marketing strategies and triage execution of emerging priority opportunities (25%)
✅ Lead and develop a team serving as marketing liaisons of their respective merchandising departments (30%)
ASSUMPTION: This role involves a mix of strategic planning, project management, and team leadership, with a focus on driving marketing initiatives across multiple departments.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, advertising, or a business-related field
Experience: 7+ years of relevant experience in marketing, preferably in retail
Required Skills:
- Excellent written and verbal communication skills
- Strong leadership abilities and experience in managing cross-functional work relationships
- Ability to interpret financial information and make data-driven decisions to support strategic priorities
- Highly organized and able to define and sequence strategic priorities
- Knowledge of consumer and product market research, market segmentation, and competitive intelligence/analysis
- Data-driven mindset and ability to leverage analysis to make business recommendations
- Familiarity with integrated marketing plans and creative asset briefs
Preferred Skills:
- Experience in retail brand or consumer product marketing
- Experience managing projects and working with cross-functional stakeholders
- Experience with SharePoint, PowerPoint, and Excel
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategic planning and cross-functional collaboration. Relevant experience in retail is highly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in Marketing with 7+ years of experience in the Retail sector in Atlanta, GA)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Employee discount on Home Depot products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: The Home Depot operates in the retail industry, specifically focusing on home improvement and repair products and services. The company has a significant market share and is known for its extensive product offerings and customer service.
Company Size: The Home Depot is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, it offers a structured environment with established processes and procedures.
Founded: The Home Depot was founded in 1979 and has since grown to become one of the largest home improvement retailers in the world, with over 2,300 stores across North America and the Caribbean.
Company Description:
- The Home Depot is committed to providing exceptional customer service and a wide range of high-quality products to help customers build and improve their homes.
- The company values its employees and offers competitive benefits and opportunities for professional growth and development.
- The Home Depot is dedicated to sustainability and has implemented various initiatives to reduce its environmental impact and promote responsible business practices.
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot's large size and extensive resources allow it to offer competitive benefits and opportunities for career advancement. Its focus on customer service and sustainability sets it apart in the retail industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and experience in marketing.
Reporting Structure: The Senior Manager, Category Marketing typically reports to a Director, Category Marketing and has various direct reports.
Work Arrangement: This role is on-site, with no travel required. Most of the time is spent sitting in a comfortable position, with frequent opportunities to move about. Rarely, there may be a need to move or lift light articles.
Growth Opportunities:
- Advancement to a Director or Vice President role within the Marketing department
- Expansion of responsibilities to oversee additional departments or categories
- Transition to a different functional area, such as merchandising or operations, with relevant experience and qualifications
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and potentially other functional areas within the organization.
🌍 Location & Work Environment
Office Type: The Home Depot's corporate headquarters is located in a modern office building in Atlanta, Georgia, with a comfortable and collaborative work environment.
Office Location(s): 2455 Paces Ferry Road, Atlanta, Georgia 30339, US
Geographic Context:
- Atlanta, Georgia, is a large metropolitan area with a diverse population and a thriving business community.
- The city offers a range of cultural, recreational, and entertainment options, as well as a mild climate and easy access to outdoor activities.
- Atlanta is home to a number of Fortune 500 companies and is a major hub for various industries, including retail, technology, and healthcare.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines. The work environment is collaborative and fast-paced, with a focus on driving results and achieving strategic objectives.
ASSUMPTION: The work environment at The Home Depot's corporate headquarters is dynamic and collaborative, with a strong focus on driving results and achieving strategic goals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and/or other members of the Marketing leadership team
- Final interview with the Senior Vice President of Merchandising or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Leadership and team management capabilities
- Data-driven decision-making and analytical skills
- Understanding of the retail industry and Home Depot's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and leadership abilities.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research The Home Depot's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Marketing, Strategic Planning, Cross-Functional Collaboration, Leadership, Retail, Category Management, Budget Management, Data Analysis, Consumer Research, Market Segmentation, Competitive Intelligence
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- SharePoint
- PowerPoint
- Excel
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary depending on the specific needs of the departments and projects.
👔 Cultural Fit Considerations
Company Values:
- Excellent customer service
- Integrity
- Quality
- Value
- Respect for all people
- Diversity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving strategic objectives
- Adaptable and responsive to changing market conditions and customer needs
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in a retail environment?
- Are you able to effectively collaborate with cross-functional stakeholders and manage multiple projects simultaneously?
- Do you possess strong leadership skills and the ability to motivate and develop a team of marketing liaisons?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
ASSUMPTION: The Home Depot values candidates who are results-driven, collaborative, and adaptable, with a strong focus on customer service and excellence.
⚠️ Potential Challenges
- Managing multiple departments and priorities simultaneously
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with the fast-paced, dynamic nature of the retail industry and consumer behavior
- Adapting to changes in leadership or organizational structure
ASSUMPTION: This role may present challenges related to managing multiple priorities, navigating a large organization, and keeping up with industry trends and consumer behavior.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Category Marketing Manager role in a retail or consumer goods company, with a focus on strategic planning and cross-functional collaboration.
- However, this role is unique in its focus on managing multiple departments and serving as a primary liaison between merchandising leadership and marketing cross-functional departments.
- Career progression in this role may lead to a Director or Vice President of Marketing position, with broader responsibilities and strategic influence.
ASSUMPTION: This role is similar to other senior marketing management roles in retail or consumer goods, but with a unique focus on managing multiple departments and serving as a primary liaison between merchandising leadership and marketing cross-functional departments.
📝 Sample Projects
- Developing an annual strategic marketing plan for a new product category, including market research, competitive analysis, and creative tactics
- Managing a cross-functional team to execute a high-impact marketing campaign, including budget tracking, vendor management, and performance analysis
- Conducting a comprehensive review of a department's marketing efforts and providing data-driven recommendations for improvement
ASSUMPTION: Sample projects for this role may involve strategic planning, cross-functional collaboration, and data-driven decision-making, with a focus on driving results and achieving marketing objectives.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the departments I would be managing, and how they align with the company's overall objectives?
- How does the Marketing department collaborate with other functions, such as Merchandising, Supply Chain, and Store Operations?
- What are the most significant challenges facing the Marketing department, and how can this role help address them?
- How does The Home Depot support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and how have previous incumbents progressed in their careers?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's responsibilities, the department's challenges, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and leadership abilities.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research The Home Depot's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
