📌 Core Information
🔹 Job Title: Senior Manager, Channel Marketing (Owned)
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (Hybrid - On-site every other week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior Level (8+ years of experience)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Owned Channel strategies to enhance customer experience and drive business results
- Coordinating marketing campaigns and initiatives while leveraging customer insights and best practices
- Collaborating with cross-functional teams, including Communications Strategy, Creative, Paid Channel, Production, and Project Management teams
- Advocating for Owned email and 1:1 marketing strategy and customer experience across projects
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a highly matrixed environment.
📋 Key Responsibilities
✅ Develop and implement Owned Channel strategies, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives
✅ Collaborate with cross-functional teams to lead and coordinate Owned programs supporting team initiatives
✅ Advocate for Owned email and 1:1 marketing strategy and customer experience across projects
✅ Manage creative, implement owned channels, and stay focused on customer experience, brand alignment, efficiency, quality, and driving business results
✅ Lead projects/work activities with functional/divisional impact
✅ Solve complex problems with minimal reference to established policies and procedures
✅ Make decisions based on theory or concepts when solving problems of highly complex or technical nature
✅ Provide leadership and general direction to work/project/process team
✅ Monitor and manage resources for multiple work/project groups
✅ Maintain cooperative associations with the use of common courtesy, tact, and discretion
ASSUMPTION: This role involves a high degree of collaboration, problem-solving, and decision-making, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree with 8+ years of experience or Master's degree with 6+ years in marketing or communications
Experience: 8+ years of experience in marketing, advertising, and/or marketing communications, with a focus on channel marketing and owned channels
Required Skills:
- Proven experience implementing owned marketing campaigns, with specific emphasis on email, .com, targeting onsite messages, and mobile
- Outstanding project/program management and problem-solving capabilities
- Ability to successfully handle challenges and build trust in every interaction
- Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity
- Excellent written and verbal communication skills and ability to communicate clearly and concisely
- Shown dedication to cross-functional collaboration in agile, client-centric, fast-paced environment
Preferred Skills:
- Agency experience
- Experience with Agile principles
- Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
- Excellent PowerPoint, Excel, Outlook, Word skills, with prior experience with JIRA and SalesForce Marketing Cloud a plus
- Knowledge of Financial Service Industry and Fidelity's products and services preferred
ASSUMPTION: Candidates should have a strong background in marketing communications, with a focus on owned channels and a proven track record of driving business results.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the Financial Services sector with 8+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Tuition assistance and professional development opportunities
- Flexible work arrangements and remote work options
- Employee discounts on Fidelity products and services
Working Hours: Full-time, 40 hours per week, with on-site work required every other week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity Investments is a leading provider of investment management, retirement, and investment services, with assets under administration of $12.6 trillion and more than 74,000 associates globally.
Company Size: Fidelity is a large, privately-held company with a global presence, offering a wide range of career opportunities and resources for professional growth.
Founded: Fidelity was founded in 1946 and has since grown to become one of the largest and most respected financial services companies in the world.
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves
- The company offers a broad range of financial services, including retirement, investment, and wealth management services
- Fidelity is known for its strong focus on innovation, technology, and customer-centric approach
Company Specialties:
- Retirement services
- Investment services
- Online trading
- Asset management
- IRA, 401k, and other retirement plans
- Mutual funds, stocks, ETFs, and bonds
- Brokerage services
- Cash management
- HSA and 529 plans
- Annuities and life insurance
- Benefits consulting
- Stock plan services
- Business news and wealth management
Company Website: www.fidelity.com
ASSUMPTION: Fidelity's size, global presence, and broad range of services offer candidates a unique opportunity to work in a dynamic, innovative, and customer-focused environment.
📊 Role Analysis
Career Level: Mid-Senior Level - This role offers the opportunity to lead projects and teams, with the potential for further growth and advancement within the organization.
Reporting Structure: The Senior Manager, Channel Marketing (Owned) will report directly to the Head of Channel Marketing or a similar role within the Fidelity Wealth Management marketing team.
Work Arrangement: This role follows Fidelity's hybrid working model, requiring on-site work every other week in a Fidelity office.
Growth Opportunities:
- Potential to lead larger teams and take on more strategic responsibilities as the business grows and evolves
- Opportunities to work on high-impact projects and initiatives that drive business results and enhance customer experience
- Access to professional development and training opportunities to support career growth and advancement
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, with the potential for significant growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Fidelity's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Smithfield, RI (with the requirement to work on-site every other week)
Geographic Context:
- Smithfield, RI is located in the northeastern United States, with a mild climate and a mix of urban and rural surroundings
- The area offers a variety of cultural, recreational, and outdoor activities, as well as easy access to major cities such as Boston and Providence
Work Schedule: Full-time, 40 hours per week, with on-site work required every other week
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an on-site work environment and the flexibility and independence of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other key stakeholders
- Final round interviews with senior leadership or other key decision-makers
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills and ability to make data-driven decisions
- Leadership and team management skills
- Communication and collaboration skills
- Industry knowledge and understanding of financial services and marketing communications
- Technical skills, including proficiency in relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Be prepared to discuss your experience with owned marketing campaigns and your approach to project management and problem-solving
- Demonstrate your ability to work effectively in a fast-paced, highly matrixed environment
- Showcase your understanding of Fidelity's business and the financial services industry
- Follow up with the hiring manager or HR contact within one week of your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Owned marketing, channel marketing, email marketing, customer journey mapping, project management, data analysis, collaboration, problem-solving, communication, agile principles, marketing communications, website management, creative management, customer focus, innovative thinking, cross-functional collaboration, technical knowledge
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
- JIRA
- SalesForce Marketing Cloud
- Marketing automation and email marketing platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) systems (e.g., SalesForce, Microsoft Dynamics)
- Web analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The tools and technologies required for this role are standard for marketing communications professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Act with integrity
- Lead with expertise
- Collaborate with purpose
- Innovate with courage
Work Style:
- Fidelity's work environment is fast-paced, collaborative, and data-driven
- The company values a customer-centric approach and encourages innovation and continuous improvement
- Fidelity's hybrid work model offers a balance between on-site and remote work, with a focus on flexibility and results
Self-Assessment Questions:
- Do you have experience leading owned marketing campaigns and driving business results through data-driven decision-making?
- Are you comfortable working in a fast-paced, highly matrixed environment and collaborating with cross-functional teams?
- Do you have a proven track record of problem-solving and driving innovation in a dynamic and changing landscape?
- Are you passionate about customer experience and committed to delivering exceptional results for clients?
ASSUMPTION: Candidates who align with Fidelity's values and work style, and who demonstrate a strong track record of driving business results and enhancing customer experience, will be well-suited for this role.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and communication with various teams and stakeholders, which can be challenging in a fast-paced, matrixed environment
- The role involves managing multiple projects and initiatives simultaneously, requiring strong project management and prioritization skills
- The role requires a deep understanding of the financial services industry and Fidelity's products and services, which may present a learning curve for candidates from outside the industry
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: Candidates who are adaptable, resourceful, and effective problem solvers will be best equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Channel Marketing Manager role in other financial services or marketing communications organizations
- However, Fidelity's size, global presence, and broad range of services offer unique opportunities for career growth and advancement
- This role may differ from similar roles in other industries, as it requires a deep understanding of the financial services industry and Fidelity's products and services
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of Fidelity's products and services will be well-positioned to succeed in this role.
📝 Sample Projects
- Developing and implementing a comprehensive email marketing strategy to improve customer engagement and drive business results
- Managing a website redesign project to enhance user experience and align with a new marketing strategy and brand guidelines
- Collaborating with cross-functional teams to launch a new mobile app or digital platform to improve customer experience and drive business growth
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Manager, Channel Marketing (Owned) may be involved in, but the specific projects and priorities will vary depending on the business needs and strategic objectives of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Channel Marketing team and how this role fits into the broader organization?
- What are the key priorities and initiatives for the Channel Marketing team in the next 12-24 months, and how will this role contribute to their success?
- How does Fidelity support the professional development and growth of its employees, particularly in marketing and communications roles?
- What are the key challenges and opportunities facing the Channel Marketing team, and how can this role help address them?
- How does Fidelity measure the success of its owned marketing campaigns, and what metrics are most important for this role to focus on?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the organization, and demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, with a focus on owned marketing campaigns, project management, and problem-solving
- Prepare for your interview by researching Fidelity's business, the financial services industry, and the specific challenges and opportunities facing the Channel Marketing team
- Follow up with the hiring manager or HR contact within one week of your interview to reiterate your interest in the role and address any remaining questions
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
