🔹 Job Title: Senior Manager, Channel Proposition & Marketing
🔹 Company: AIA
🔹 Location: Hong Kong, HK-AIA Hong Kong & Macau
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. It involves working closely with various teams to deliver marketing campaigns that drive business growth.
✅ Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel
✅ Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners
✅ Plan and implement channel product & marketing and sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target
✅ Maintain seamless communication to keep our partners up-to-date of the company changes/initiatives so as to meet the business needs for PD
✅ Recommend design of customer journey on digital platforms and solutions by capitalizing on modernized technology to enhance customer engagement capabilities
✅ Leverage technologies and collaborate with offline distribution channels and different business units to drive Marketing campaigns to be in line with the proposition defined for target segments to ensure right fit between product, customer needs and growth goals
✅ Deliver strong marketing communication in engaging partner’s customers and or new customers onto digital platform that maximize opportunities, drive penetration of designated product mix backed by analytics, and to uplift channel productivity
✅ Deliver effective marketing and communication plan to achieve efficiency, including but not limit to cost per click, cost per acquisition, and achieve business KPIs include click through rate, response rate and conversion rate and leads generation etc.
✅ Leverage customer touchpoints in AIA HK’s and/or partner’s digital ecosystem, to trigger communication that drive purchase behavior backed by customers’ digital behaviour and analytics
✅ Measure, analyze and optimize on a regular basis to drive traffic, engagement, and leads
✅ Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to deliver the marketing and distribution activities in a timely manner and quality delivery
✅ Manage the progress of deliverables of the team to ensure timely and quality delivery
✅ Plan and monitor the relevant marketing budget
✅ Perform other responsibilities and duties periodically assigned by immediate manager in order to meet business requirement
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure timely and quality delivery of marketing campaigns.
Education: University / College graduate
Experience: Minimum 10 years relevant experience
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on marketing and distribution support, candidates with a strong background in marketing, project management, and stakeholder communication are likely to be successful.
Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a senior manager role in Hong Kong's insurance industry)
Benefits:
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in Hong Kong's insurance industry. Actual compensation may vary depending on the candidate's experience and qualifications.
Industry: Insurance. AIA is one of the largest independent publicly listed pan-Asian life insurance groups, with a presence in 18 markets across Asia.
Company Size: 10,001+ employees. As a large organization, AIA offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: 1919. AIA has a rich history and extensive experience in the insurance industry, providing a stable and established work environment.
Company Description:
Company Specialties:
Company Website: https://www.aia.com/
ASSUMPTION: AIA's large size and extensive history in the insurance industry provide a stable and established work environment, with opportunities for career growth and development.
Career Level: Senior Manager. This role is a senior-level position that requires a high level of strategic thinking, project management, and stakeholder communication skills.
Reporting Structure: This role reports directly to the Head of Partnership Distribution and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site, full-time. This role requires regular on-site presence to collaborate with internal departments and external partners effectively.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within AIA's Partnership Distribution team or other departments, depending on the candidate's performance and the organization's needs.
Office Type: Corporate office. AIA's Hong Kong office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): AIA Central, 1 Connaught Road, Central, Hong Kong
Geographic Context:
Work Schedule: Monday to Friday, with occasional overtime as needed. This role may require flexibility to accommodate project deadlines and stakeholder availability.
ASSUMPTION: AIA's Hong Kong office provides a modern, professional work environment that fosters collaboration and innovation. The office's location in the Central district offers easy access to public transportation and amenities, making it an attractive location for professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, campaign management, project management, stakeholder communication, insurance industry, Partnership Distribution, customer engagement, digital marketing
ASSUMPTION: AIA's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. The process may vary depending on the specific needs of the hiring team and the candidate pool.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on AIA's internal systems and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. Candidates who align with these values and work styles are likely to be successful in this role.
ASSUMPTION: These challenges are common to marketing and distribution support roles in the insurance industry. Successful candidates will have strong project management, stakeholder communication, and adaptability skills to overcome these challenges.
ASSUMPTION: This role offers unique opportunities for career growth and development within AIA's Partnership Distribution team or other departments, depending on the candidate's performance and the organization's needs.
ASSUMPTION: These sample projects are designed to illustrate the types of marketing and distribution support activities required for this role. The specific projects and initiatives may vary depending on the organization's needs and the candidate's areas of expertise.
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities. Candidates should tailor their questions to the specific organization and role based on their research and understanding of the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.