Senior Manager Commercial Marketing

📌 Core Information

🔹 Job Title: Senior Manager Commercial Marketing

🔹 Company: HelloFresh

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing customer retention and lifetime value through data-driven insights
• Cross-functional collaboration with growth and product marketing teams
• Directly informing P&L decisions through commercial modeling and ad-hoc analysis
• Translating complex data into actionable insights for stakeholders

ASSUMPTION: This role requires a strong analytical background and excellent communication skills to succeed in a fast-paced, data-driven environment.

📋 Key Responsibilities

✅ Retention & Customer Lifetime Value (CLV) Optimization: Proactively track and analyze key drivers of brand retention and CLV. Identify opportunities for improvement within our growth strategy and partner with growth and product marketing teams for implementation.

✅ Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics, connecting the dots between marketing metrics and product metrics. Translate into actionable steps for campaign managers or product marketers.

✅ Ad-Hoc Commercial Analysis: Provide critical analytical support for various ad-hoc commercial initiatives, including commercial modeling and informing P&L decisions.

✅ Data-Driven Insights & Communication: Translate complex data into clear, concise, and actionable insights for stakeholders. Prepare and present compelling slides for formal presentations, while also possessing the agility to conduct quick, ad-hoc analyses and communicate findings efficiently.

ASSUMPTION: Success in this role requires a strong analytical skillset, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline).

Experience: 5+ years of experience in a highly analytical role, preferably within consulting, marketing analytics, or commercial finance.

Required Skills:

• Proven ability to independently extract, clean, analyze, and interpret data, with exceptional proficiency in Excel
• Strong capability to read and understand business intelligence (BI) dashboards. SQL proficiency is a plus.
• Exceptional analytical and problem-solving skills, with a clear track record of tackling complex business questions and delivering impactful solutions.
• Strong understanding of marketing principles, the customer lifecycle, and key commercial metrics, particularly within an e-commerce or subscription-based business.
• Excellent verbal and written communication skills, with the ability to translate complex analytical findings for diverse audiences.
• Strong collaboration skills and the ability to partner effectively with cross-functional teams.

Preferred Skills:

• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, or similar)
• Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI)
• Experience working in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong analytical background and experience in a related field will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $170,000 USD per year

Benefits:

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role

ASSUMPTION: The provided salary range is based on market research and internal equity considerations. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.

Company Size: HelloFresh is a large company with over 10,000 employees, offering a diverse and dynamic work environment.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded globally.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsibly sourced ingredients.
• HelloFresh consists of six brands that cater to various customer preferences, making it the world's leading food solutions group.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: www.hellofresh.com

ASSUMPTION: HelloFresh is committed to sustainability, diversity, and innovation in the food industry.

📊 Role Analysis

Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Senior Manager Commercial Marketing reports directly to the Marketing Director of HelloFresh and works cross-functionally with growth and product marketing teams.

Work Arrangement: This role is on-site, with the expectation of working from the HelloFresh office in New York, NY.

Growth Opportunities:

• Potential to advance within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and drive meaningful change within the company
• Chance to develop leadership and mentoring skills by guiding cross-functional teams

ASSUMPTION: Success in this role can lead to career growth and increased responsibility within the organization.

🌍 Location & Work Environment

Office Type: HelloFresh's New York office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 28 Liberty St, New York, NY 10005, USA

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
• The city is known for its fast-paced and dynamic business environment, providing ample networking and professional growth opportunities
• New York City has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role

ASSUMPTION: Working in New York City offers unique opportunities for professional development and personal growth, as well as a diverse and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
• Final round interview with the Marketing Director

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with HelloFresh's values
• Understanding of marketing principles and customer lifecycle

Application Tips:

• Highlight relevant experience and achievements in data analysis and marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and technical interview questions by reflecting on past experiences and researching HelloFresh's business and industry

ATS Keywords: Data analysis, marketing analytics, commercial finance, customer lifetime value, cohort success, ad-hoc analysis, cross-functional collaboration, stakeholder communication

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit with HelloFresh.

🛠️ Tools & Technologies

• Excel (advanced proficiency required)
• Business intelligence (BI) dashboards (e.g., Tableau, Power BI)
• SQL (proficiency is a plus)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: We strive for excellence in everything we do
• Integrity: We act with honesty and transparency in all our interactions
• Responsibility: We take ownership of our work and hold ourselves accountable for results

Work Style:

• Data-driven: We make decisions based on data and analytics
• Collaborative: We work together to achieve common goals
• Agile: We adapt quickly to change and embrace continuous learning

Self-Assessment Questions:

• Do you have a proven track record of driving impact through data analysis and insights?
• Can you effectively communicate complex findings to diverse stakeholders?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?

ASSUMPTION: Candidates who align with HelloFresh's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working with large, complex datasets and ensuring data accuracy
• Balancing the need for quick, ad-hoc analyses with the requirement for thorough, meticulous work
• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large, matrixed organization and collaborating effectively with cross-functional teams

ASSUMPTION: Success in this role requires strong organizational skills, attention to detail, and the ability to work well under pressure.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on data analysis and commercial modeling
• This role requires a strong understanding of marketing principles and the customer lifecycle, as well as exceptional analytical skills
• Career progression in this role may lead to opportunities in marketing management, business strategy, or data science

ASSUMPTION: Candidates with experience in marketing analytics, commercial finance, or related fields will find this role most similar to their current or previous positions.

📝 Sample Projects

• Developing a predictive model to identify customers at risk of churn and optimizing retention strategies
• Conducting a comprehensive analysis of customer acquisition costs and return on investment (ROI) for various marketing channels
• Creating a dashboard to track and monitor key commercial metrics, enabling data-driven decision-making

ASSUMPTION: These sample projects illustrate the types of data-driven initiatives the Senior Manager Commercial Marketing might undertake to optimize customer retention and lifetime value.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role collaborate with other departments, such as product and growth marketing?
• What are the most pressing commercial challenges facing HelloFresh, and how can this role address them?
• What opportunities exist for professional development and growth within this role and the organization?
• How does HelloFresh support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about pursuing the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HelloFresh careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your analytical background and marketing expertise
• Prepare for interviews by reflecting on past experiences and researching HelloFresh's business and industry
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.