Senior Manager, Commercial Marketing - Connected Care

📌 Core Information 🔹 Job Title: Senior Manager, Commercial Marketing - Connected Care 🔹 Company: Baxter International Inc. 🔹 Location: Raleigh, North Carolina (with secondary preference for Deerfield, IL, Skaneateles, NY, Batesville, IN, or Bellevue, WA) 🔹 Job Type: Full-Time, Hybrid (3 days in office per week) 🔹 Category: Marketing 🔹 Date Posted: April 8, 2025 🔹 Experience Level: 3-5 years 🔹 Remote Status: Hybrid 🚀 Job Overview Key aspects of this role include: - Driving revenue growth and adoption of Baxter's Digital Products portfolio (e.g., nurse call, Voalte Mobile, Excel Medical) - Collaborating with internal partners to gather customer insights, develop value propositions, and support product launches - Implementing an omnichannel strategy and modernizing Baxter's approach to media, content, and events - Becoming an internal subject matter authority across the portfolio and communicating customer intelligence back across the organization - Balancing quick results with a longer-term strategy and working in a fast-paced, flexible environment ASSUMPTION: This role requires a strategic thinker with strong analytical skills and the ability to work independently and collaboratively in a dynamic environment. A background in healthcare and technology ecosystems is preferred. 📋 Key Responsibilities ✅ Promote Baxter's Digital Products portfolio to drive increased revenue and adoption ✅ Collaborate with internal partners to gather customer insights, develop value propositions, and support product launches ✅ Implement an omnichannel strategy and modernize Baxter's approach to media, content, and events ✅ Become an internal subject matter authority and communicate customer intelligence back across the organization ✅ Balance quick results with a longer-term strategy and work in a fast-paced, flexible environment ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong project management skills and the ability to adapt to changing priorities. 🎯 Required Qualifications Education: - Bachelor's degree required; MBA or graduate degree preferred Experience: - 3-5 years of prior marketing experience, ideally in the healthcare industry - Strong analytical, communication, and presentation skills - Experience with marketing automation tools and Salesforce - Ability to work independently and collaboratively in a fast-paced environment - Ability to travel up to 25% of the time, including internationally Required Skills: - Strong analytical skills and ability to interpret data to inform marketing decisions - Excellent communication, presentation, and project management skills - Strong understanding of marketing automation tools and Salesforce - Ability to work independently and collaboratively in a fast-paced environment - Strong work ethic and comfort with ambiguity - Understanding of healthcare and technology ecosystems (preferred) Preferred Skills: - Technical understanding of IT and connected care environments - Robust knowledge of clinical processes and workflows - Understanding of IP networking and enterprise IT/iOT solutions - Understanding of cloud and on-prem solutions ASSUMPTION: Candidates with a proven track record of developing and implementing successful marketing campaigns in the healthcare industry will be well-suited for this role. 💰 Compensation & Benefits Salary Range: $136,000 - $170,000 annually (estimated, based on provided range) Benefits: - Medical and dental coverage starting on day one - Life, accident, short-term, and long-term disability insurance - Business travel accident insurance - Employee Stock Purchase Plan (ESPP) - 401(k) Retirement Savings Plan with company matching - Flexible Spending Accounts - Educational assistance programs - Paid holidays, paid time off (20-35 days based on length of service), family and medical leaves of absence, and paid parental leave - Commuting benefits, Employee Discount Program, Employee Assistance Program, and childcare benefits Working Hours: 40 hours per week, with flexibility for hybrid work arrangement ASSUMPTION: The provided salary range is an estimate based on the information given in the job listing. Actual compensation may vary based on market data and other factors. 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing Company Size: 10,001+ employees Founded: 1931 (as a division of Abbott Laboratories; became independent in 2000) Company Description: - Baxter provides a broad portfolio of essential medical products and therapies, including medical devices, biosurgery, anesthetics, and pharmacy automation - The company is committed to saving and sustaining lives worldwide, working alongside clinicians and providers to deliver the best care possible - Baxter is a global medtech leader, focused on healthcare transformation and driven by compassion for patients and providers Company Specialties: - Medical Devices - Biosurgery - Anesthetics - Pharmacy Automation Company Website: ASSUMPTION: Baxter's extensive experience and global presence provide a robust platform for career growth and development. 📊 Role Analysis Career Level: Mid-level management Reporting Structure: Reports to the Senior Director, Commercial Marketing Work Arrangement: Hybrid (3 days in office per week, with secondary preference for other Baxter offices) Growth Opportunities: - Potential to influence the direction of Baxter's Connected Care portfolio and drive business growth - Opportunities to collaborate with various internal teams and stakeholders - Exposure to a global organization with a strong focus on innovation and transformation ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing opportunities for both professional growth and impact. 🌍 Location & Work Environment Office Type: Hybrid (3 days in office per week, with secondary preference for other Baxter offices) Office Location(s): - Raleigh, North Carolina - Deerfield, Illinois - Skaneateles, New York - Batesville, Indiana - Bellevue, Washington Geographic Context: - Raleigh, North Carolina: A mid-sized city with a growing tech industry, offering a mix of urban and suburban living options - Deerfield, Illinois: A northern suburb of Chicago, providing easy access to the city's cultural and professional opportunities - Skaneateles, New York: A small village in upstate New York, known for its scenic beauty and outdoor recreation opportunities - Batesville, Indiana: A small city in southern Indiana, offering a lower cost of living and a tight-knit community - Bellevue, Washington: A city east of Seattle, providing access to the region's tech industry and outdoor recreation opportunities Work Schedule: Full-time, with flexibility for hybrid work arrangement ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with a recruiter 3. In-depth phone or video interview with the hiring manager 4. Final in-person or video interview with the hiring team Key Assessment Areas: - Strategic thinking and analytical skills - Communication and presentation skills - Marketing automation tools and Salesforce experience - Ability to work independently and collaboratively in a fast-paced environment - Cultural fit and alignment with Baxter's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Be prepared to discuss your understanding of the healthcare and technology ecosystems, as well as your familiarity with marketing automation tools and Salesforce - Research Baxter's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company's goals ATS Keywords: Commercial Marketing, Connected Care, Digital Products, Revenue Growth, Customer Insights, Product Launches, Omnichannel Strategy, Marketing Automation, Salesforce, Healthcare Industry, Technology Ecosystems ASSUMPTION: Baxter's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best match for the role and the organization. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot, HubSpot) - Salesforce - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Jira) - Customer relationship management (CRM) software - Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) ASSUMPTION: Baxter's marketing team uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive business growth. 👔 Cultural Fit Considerations Company Values: - Integrity: Upholding the highest ethical standards in all aspects of our business - Innovation: Pursuing new ideas and approaches to improve patient outcomes and transform healthcare - Collaboration: Working together to achieve more than what's possible individually - Accountability: Taking personal responsibility for our actions and delivering on our commitments - Patient Focus: Putting patients at the center of everything we do Work Style: - Fast-paced and dynamic environment, with a focus on quick results and long-term strategy - Collaborative and cross-functional teamwork, with a focus on internal partnerships and stakeholder management - Data-driven decision-making and continuous improvement - Strong work ethic and comfort with ambiguity Self-Assessment Questions: 1. How do you align with Baxter's value of innovation, and how have you demonstrated this in your previous roles? 2. How comfortable are you working in a fast-paced, dynamic environment with a focus on both quick results and long-term strategy? 3. How do you approach building and maintaining effective internal partnerships and stakeholder management in a cross-functional team setting? ASSUMPTION: Baxter's culture values integrity, innovation, collaboration, accountability, and patient focus, with a work style that emphasizes data-driven decision-making, continuous improvement, and strong work ethic. ⚠️ Potential Challenges 1. Balancing quick results with a longer-term strategy in a fast-paced, dynamic environment 2. Working effectively with various internal teams and stakeholders to gather customer insights and support product launches 3. Keeping up with the latest trends and developments in the healthcare and technology ecosystems 4. Managing a hybrid work arrangement, balancing in-office collaboration and remote flexibility ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. 📈 Similar Roles Comparison 1. Product Manager, Medical Devices (Baxter) * Focuses on product development and lifecycle management, rather than marketing and promotion * Requires a strong technical background and understanding of medical device regulations 2. Marketing Manager, Healthcare IT (Competitor Company) * Focuses on marketing healthcare IT solutions, rather than connected care products * May have a broader scope, including marketing to both healthcare providers and IT professionals 3. Senior Marketing Manager, Digital Health (Start-up) * Focuses on marketing digital health solutions, rather than connected care products * May have a narrower scope, focusing on a specific aspect of digital health (e.g., telemedicine, wearables, or remote patient monitoring) ASSUMPTION: These roles share similarities with the Senior Manager, Commercial Marketing - Connected Care role at Baxter, but each has its unique focus and requirements. 📝 Sample Projects 1. Developing a targeted marketing campaign to promote Baxter's Voalte Mobile solution to nurse managers and C-suite executives 2. Collaborating with product management to gather customer insights and inform the development of a new connected care product 3. Creating a comprehensive content strategy and delivery plan for Baxter's Connected Care portfolio, including web content, social media, and thought leadership articles ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Manager, Commercial Marketing - Connected Care role at Baxter. ❓ Key Questions to Ask During Interview 1. How does this role fit into Baxter's overall marketing strategy for the Connected Care portfolio? 2. What are the key priorities for the first 90 days in this role? 3. How does Baxter support the professional development and growth of its marketing managers? 4. What are the most significant challenges facing the Connected Care portfolio, and how can this role help address them? 5. How does Baxter measure the success of its marketing campaigns, and what metrics are most important for this role? ASSUMPTION: These questions help assess the role's strategic importance, expectations, and opportunities for growth and impact. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for your interviews by researching Baxter's mission, values, and recent projects, as well as brushing up on your knowledge of the healthcare and technology ecosystems 4. Follow up with the recruiter after your interviews to express your interest and reiterate your qualifications 5. If selected, complete the onboarding process and prepare for your first day in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.