Senior Manager Commercial Marketing

📌 Core Information

🔹 Job Title: Senior Manager Commercial Marketing

🔹 Company: HelloFresh

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing customer retention and lifetime value through data-driven insights
• Collaborating cross-functionally with growth and product marketing teams
• Conducting in-depth analyses of customer success metrics and translating findings into actionable steps
• Providing critical analytical support for commercial initiatives and P&L decisions

ASSUMPTION: This role requires a strong analytical background and excellent communication skills to effectively collaborate with various teams and stakeholders.

📋 Key Responsibilities

✅ Retention & CLV Optimization: Proactively track and analyze key drivers of brand retention and CLV, identify improvement opportunities, and partner with growth and product marketing teams for implementation.

✅ Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics, connect marketing and product metrics, and translate findings into actionable steps for campaign managers or product marketers.

✅ Ad-Hoc Commercial Analysis: Provide critical analytical support for various ad-hoc commercial initiatives, including commercial modeling and informing P&L decisions.

✅ Data-Driven Insights & Communication: Translate complex data into clear, concise, and actionable insights for stakeholders, prepare and present compelling slides for formal presentations, and communicate findings efficiently via Slack or other platforms.

ASSUMPTION: The role may require working with large datasets and complex analytics tools, as well as collaborating with various teams to drive data-informed decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, Statistics, or a related discipline). Advanced degree (e.g., MBA, MSc) is a plus.

Experience: 5+ years of experience in a highly analytical role, preferably within consulting, marketing analytics, or commercial finance.

Required Skills:

• Exceptional analytical and problem-solving skills
• Proven ability to independently extract, clean, analyze, and interpret data
• Proficient in Excel and strong capability to read and understand BI dashboards
• Strong understanding of marketing principles, customer lifecycle, and key commercial metrics
• Excellent verbal and written communication skills, with the ability to translate complex analytical findings for diverse audiences
• Proven ability to thrive in fast-paced environments and collaborate effectively with cross-functional teams

Preferred Skills:

• SQL proficiency
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates with experience in e-commerce or subscription-based businesses may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in Toronto, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range may vary depending on experience and qualifications.

Benefits:

• Amazing discounts on HelloFresh, Chefs Plate, and Factor meal kits
• Health and dental benefits from day 1, Health Spending Account, and unlimited access to Headspace app
• Generous vacation and PTO, parental leave top-up program, and development opportunities
• Company socials, engaging company days, and diversity & inclusion initiatives

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions. The company has experienced significant growth and expansion since its founding in 2011.

Company Size: HelloFresh is a large organization with over 10,000 employees globally. This size allows for diverse career opportunities and a robust support network.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
• HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/

ASSUMPTION: HelloFresh's commitment to sustainability, diversity, and customer satisfaction makes it an attractive employer for socially conscious professionals.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Marketing Director of HelloFresh.

Reporting Structure: The Senior Manager Commercial Marketing will work cross-functionally with growth and product marketing teams, as well as other departments within the organization.

Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements, depending on business needs and team preferences.

Growth Opportunities:

• Progression to a director-level role within the marketing department or other areas of the business
• Expanding responsibilities and team leadership opportunities as the company continues to grow
• Cross-functional projects and collaborations that foster professional development

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and make a significant impact on HelloFresh's continued success.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options
• The city is known for its diverse neighborhoods, with numerous parks, museums, and cultural attractions
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as needed. Flexible work arrangements may be available, depending on business needs and team preferences.

ASSUMPTION: The work environment at HelloFresh is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Case study or data analysis challenge (depending on the role)
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with HelloFresh's values
• Experience with data analysis and marketing principles

Application Tips:

• Tailor your resume and cover letter to highlight your analytical skills and relevant experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and data-driven decision-making
• Research HelloFresh's mission, values, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Data analysis, customer retention, lifetime value, marketing analytics, commercial finance, cross-functional collaboration, stakeholder communication, problem-solving, data-driven decision-making

ASSUMPTION: HelloFresh's recruitment process is designed to assess candidates' analytical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Excel (advanced proficiency required)
• Business intelligence dashboards (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• SQL (proficiency is a plus)

ASSUMPTION: Candidates should be comfortable working with data analysis tools and marketing technologies to effectively perform in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: We take pride in delivering the best possible product to our customers
• Integrity: We act with honesty and transparency in all our interactions
• Responsibility: We take ownership of our work and strive to continuously improve
• Diversity: We celebrate and leverage the diverse backgrounds and perspectives of our team members
• Collaboration: We work together to achieve our common goals

Work Style:

• Data-driven: We make decisions based on data and analytics
• Agile: We adapt quickly to change and embrace continuous learning
• Customer-focused: We prioritize the needs and preferences of our customers in all our decisions

Self-Assessment Questions:

• How do you ensure that your data analysis is accurate and reliable?
• Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
• How do you approach communicating complex data insights to non-technical stakeholders?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with HelloFresh's values and work style, as well as a passion for the company's mission.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools may present technical challenges that require continuous learning and development
• Collaborating with various teams and stakeholders may require strong communication and project management skills to ensure alignment and successful execution
• Occasional overtime may be required to meet project deadlines, potentially impacting work-life balance
• Toronto's competitive job market and cost of living may present challenges for candidates relocating to the city

ASSUMPTION: Candidates should be prepared to face these potential challenges and have strategies in place to manage their workload and maintain a healthy work-life balance.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on data analysis and commercial modeling
• HelloFresh's focus on customer retention and lifetime value optimization differentiates it from other e-commerce or subscription-based businesses
• Career progression in this role may follow a more specialized path within commercial marketing, rather than a generalist marketing track

ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired path within commercial marketing or a related field.

📝 Sample Projects

• Conducting a comprehensive analysis of customer retention drivers and identifying opportunities for improvement
• Developing a predictive model for customer churn and implementing targeted retention campaigns
• Collaborating with the product marketing team to optimize the customer onboarding experience and improve CLV

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, as well as the potential impact on HelloFresh's customer success and growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does HelloFresh support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
• How does HelloFresh measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to HelloFresh's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.hellofresh.com/global/en/job/7062959/Senior-Manager-Commercial-Marketing
• Tailor your resume and cover letter to highlight your analytical skills, relevant experience, and enthusiasm for HelloFresh's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and data-driven decision-making
• Research HelloFresh's company culture and be ready to discuss your fit for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.