📌 Core Information
🔹 Job Title: Senior Manager Commercial Marketing
🔹 Company: HelloFresh
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading efforts to optimize customer retention and lifetime value
- Conducting in-depth analyses of leading customer success metrics
- Providing critical analytical support for commercial initiatives
- Translating complex data into clear, concise, and actionable insights for stakeholders
ASSUMPTION: This role requires a strong background in data analysis and marketing to effectively drive customer success and growth.
📋 Key Responsibilities
✅ Retention & Customer Lifetime Value (CLV) Optimization: Proactively track and analyze key drivers of brand retention and CLV. Identify opportunities for improvement within our growth strategy and partner with growth and product marketing teams for implementation.
✅ Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics, connecting the dots between marketing metrics (campaign, messages, audience) and product metrics (NPS, culinary preferences). Translate into actionable steps for campaign managers or product marketers.
✅ Ad-Hoc Commercial Analysis: Provide critical analytical support for various ad-hoc commercial initiatives, including commercial modeling and informing P&L decisions.
✅ Data-Driven Insights & Communication: Translate complex data into clear, concise, and actionable insights for stakeholders. Prepare and present compelling slides for formal presentations, while also possessing the agility to conduct quick, ad-hoc analyses and communicate findings efficiently (e.g., via Slack).
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate effectively with both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline). Advanced degree (e.g., MBA) is a plus.
Experience: 5+ years of experience in a highly analytical role, preferably within consulting, marketing analytics, or commercial finance.
Required Skills:
- Proven ability to independently extract, clean, analyze, and interpret data, with exceptional proficiency in Excel
- Strong capability to read and understand business intelligence (BI) dashboards
- SQL proficiency is a plus
- Exceptional analytical and problem-solving skills
- Strong understanding of marketing principles, the customer lifecycle, and key commercial metrics, particularly within an e-commerce or subscription-based business
- Excellent verbal and written communication skills, with the ability to translate complex analytical findings for diverse audiences
- Natural collaborator who partners effectively with cross-functional teams
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Knowledge of the meal kit industry or subscription-based businesses
ASSUMPTION: Candidates with a strong analytical background and relevant industry experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 USD per year
Benefits:
- Competitive salary
- 401k with company match that vests immediately upon participation
- Company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to 7 different Employee Resource Groups (ERGs)
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: The salary range provided is based on market research and internal equity for similar roles within the company and industry.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, specifically focusing on meal kit delivery and food solutions. The company is a leader in the growing meal kit market, which is expected to reach $20 billion by 2027.
Company Size: HelloFresh is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, HelloFresh offers structured processes and established systems, while also fostering a dynamic and innovative work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United States, Canada, Australia, and several European markets.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
- HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh's commitment to sustainability, quality, and customer satisfaction sets it apart in the competitive meal kit market.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through data-driven decision-making.
Reporting Structure: The Senior Manager Commercial Marketing reports directly to the Marketing Director of HelloFresh and works cross-functionally with marketing and product teams.
Work Arrangement: This is an on-site role based in New York, with the expectation of working from the office most of the time. However, some flexibility may be available for the right candidate.
Growth Opportunities:
- Potential to advance to a director-level role within marketing or related functions
- Opportunities to expand responsibilities and impact as the company continues to grow and enter new markets
- Chance to develop leadership and management skills by mentoring junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, as HelloFresh continues to expand its reach and solidify its position as a leader in the meal kit industry.
🌍 Location & Work Environment
Office Type: HelloFresh's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 28 Liberty St, New York, New York 10005, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving food scene and numerous culinary influences
- The city offers a wide range of cultural attractions, entertainment options, and recreational activities
- New York is a major hub for the food and beverage industry, providing ample opportunities for networking and professional growth
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for the role and team needs. Occasional work on weekends or evenings may be required to meet project deadlines or attend company events.
ASSUMPTION: Working in New York City offers unique opportunities for professional development and exposure to diverse perspectives and ideas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Marketing Director
- Background check and reference check (if applicable)
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh values
- Strategic thinking and business acumen
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the meal kit industry and HelloFresh's mission
- Prepare examples of your data analysis work and be ready to discuss your thought process and findings
ATS Keywords: Customer Retention, Lifetime Value, Data Analysis, Marketing Analytics, Commercial Finance, Marketing Strategy, Stakeholder Communication, Cross-Functional Collaboration, Meal Kit Industry
ASSUMPTION: HelloFresh's interview process is designed to assess both technical competencies and cultural fit, ensuring that candidates align with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Excel
- Business Intelligence (BI) dashboards (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- SQL databases
- Data visualization tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and data analysis fields, and candidates with relevant experience should be familiar with most, if not all, of them.
👔 Cultural Fit Considerations
Company Values:
- Quality is our passion
- We take ownership of our actions
- We are innovative and love to learn
- We create long-term value for our customers and shareholders
- We are one team
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you ensure that your data analysis aligns with HelloFresh's mission and values?
- Describe a time when you had to adapt your work style to meet the needs of a diverse team or project.
- How do you approach communicating complex data insights to non-technical stakeholders?
ASSUMPTION: HelloFresh values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-positioned for success.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
- Managing multiple stakeholders and competing priorities
- Dealing with large, complex datasets and ensuring data accuracy and integrity
- Navigating a large organization and building effective relationships with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a solutions-oriented mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and commercial strategy, requiring a unique blend of skills and experience
- The meal kit industry is highly competitive, with a focus on customer acquisition, retention, and lifetime value, making this role particularly challenging and rewarding
- Career progression in this role may lead to opportunities in marketing leadership, commercial strategy, or related functions within HelloFresh or other organizations
ASSUMPTION: Candidates with relevant experience in marketing analytics, commercial finance, or related fields will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Conducting a comprehensive analysis of customer retention drivers and identifying opportunities for improvement within the growth strategy
- Developing a predictive model for customer lifetime value based on historical data and external market trends
- Creating a dashboard to monitor key commercial metrics and track progress towards strategic goals
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, as well as the opportunity to make a significant impact on HelloFresh's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other departments, such as product and growth marketing?
- What are the most pressing challenges facing the commercial marketing team, and how can this role address them?
- What opportunities exist for professional development and growth within this role and the broader organization?
- How does HelloFresh support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your data analysis work and be ready to discuss your thought process and findings during the interview
- Research the meal kit industry and HelloFresh's mission to demonstrate your understanding and enthusiasm for the role
- Follow up with the HelloFresh Talent Acquisition team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
