Senior Manager - Communications Planning, Creative and Player Services

📌 Core Information

🔹 Job Title: Senior Manager - Communications Planning, Creative and Player Services

🔹 Company: 2K

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Included

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing audience-first campaign strategies
• Executing strategic frameworks with creative and media teams
• Translating data into actionable recommendations
• Collaborating with global teams across time zones

ASSUMPTION: The role requires familiarity with both creative and analytical approaches due to the need to develop strategies and execute frameworks effectively across teams.

📋 Key Responsibilities

✅ Drive the development of integrated communications strategies that align creative and media efforts with business objectives.

✅ Synthesize audience research using syndicated tools and first-party data to extract insights.

✅ Assist in crafting concise, actionable creative briefs.

✅ Stay updated on emerging media trends and competitor strategies.

✅ Collaborate with creative and media teams to ensure alignment.

✅ Partner with Insights and Marketing Technology teams to refine measurement frameworks.

✅ Act as a key point of contact for BUs to align campaign requests.

ASSUMPTION: Responsibilities emphasize both strategic thinking and cross-functional collaboration, indicating a need for excellent communication skills to bridge insights and strategy.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years in communications planning, strategy, or media planning (creative agency experience preferred).

Required Skills:

• Strong audience research and data analysis skills
• Ability to write compelling creative briefs
• Effective cross-functional collaboration abilities

Preferred Skills:

• Experience in gaming culture and consumer behavior
• Project management and adaptability in fast-paced environments

ASSUMPTION: Preferred skills suggest a strong interest in gaming and fast adaptation to industry trends, reflecting the dynamic nature of the role.

💰 Compensation & Benefits

Salary Range: $114,400 - $169,300 per year in California

Benefits:

• Potential bonuses
• Equity awards
• A comprehensive range of medical and financial benefits

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: The comprehensive benefits package complements the competitive salary, indicating a well-rounded compensation structure aimed at attracting top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games, specializing in development and publishing across multiple gaming platforms.

Company Size: 1,001-5,000 employees, indicating a medium to large-sized organization with diverse opportunities.

Founded: 2005

Company Description:

• Broad portfolio of successful AAA titles and franchises
• Strategic growth through global expansion and new studio acquisitions
• Emphasis on inclusive and diverse work culture

Company Specialties:

• Video Games
• Game Development and Publishing

Company Website: http://www.2k.com

ASSUMPTION: The company's diversity of game genres and inclusive culture suggest a dynamic environment conducive to creative expression and professional growth.

📊 Role Analysis

Career Level: Senior-level management, requiring substantial expertise in communications strategy.

Reporting Structure: Reports to the Communications Planning Director.

Work Arrangement: Primarily on-site with possibilities for remote work.

Growth Opportunities:

• Advancement in strategic communications and campaign management
• Potential to influence key business decisions
• Opportunities to work with renowned game franchises

ASSUMPTION: The senior nature of the role and emphasis on collaboration suggest opportunities for significant influence in strategic decisions.

🌍 Location & Work Environment

Office Type: Creative and collaborative corporate office environment.

Office Location(s): Headquartered in Los Angeles, with global presence in multiple locations.

Geographic Context:

• Proximity to key players in the tech and entertainment industries
• Dynamic urban setting with a vibrant culture
• Access to a diverse and skilled talent pool

Work Schedule: Full-time with potential for flexibility to accommodate time zone differences.

ASSUMPTION: The Los Angeles location offers strategic advantages for networking and industry engagement within the entertainment and gaming sectors.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening
• First-round interview with HR or recruiting manager
• Technical and behavioral interviews with department leads

Key Assessment Areas:

• Communication planning expertise
• Strategic thinking and creativity
• Collaboration and leadership skills

Application Tips:

• Highlight gaming industry experience in your application
• Demonstrate knowledge of current media trends
• Showcase your ability to synthesize data insights into strategy

ATS Keywords: Communications Planning, Strategy, Media Planning, Audience Research, Creative Briefs

ASSUMPTION: The selection process likely values both strategic and creative abilities, suggesting a demand for versatile candidates who can navigate both realms effectively.

🛠️ Tools & Technologies

• Audience research tools (e.g., syndicated and first-party data platforms)
• Media planning and analytics tools
• Creative brief and campaign management software

ASSUMPTION: Proficiency in these tools is critical for translating marketing data into actionable campaign strategies and ensuring efficient cross-team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Creativity and innovation
• Collaboration across diverse teams

Work Style:

• Adaptive and flexible work approaches
• Goal-oriented project management
• Collaborative team interactions

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, shifting environment?
• Can I leverage data insights to drive creative marketing strategies?
• Do I thrive in a collaborative setting that values diverse perspectives?

ASSUMPTION: The company's emphasis on inclusivity suggests a cultural environment that fosters innovation and diverse thought, critical for dynamic marketing roles.

⚠️ Potential Challenges

• Navigating complex cross-functional relationships
• Adapting to rapidly changing market trends
• Balancing creative and analytical aspects of the role
• Ensuring global consistency in communications strategies

ASSUMPTION: These challenges require a senior manager who can manage complexity and balance competing priorities effectively.

📈 Similar Roles Comparison

• Similar senior managerial roles in marketing offer less direct involvement with creative teams.
• Other roles might not emphasize global collaboration to the same extent.
• This role provides a unique intersection of strategy, creativity, and data analysis.

ASSUMPTION: The unique intersection of creative and analytical responsibilities differentiates this role from typical senior marketing positions, offering a broader scope of influence.

📝 Sample Projects

• Developing a communications strategy for a new game launch
• Overseeing a global media campaign involving multiple channels
• Analyzing player data to refine marketing strategies

ASSUMPTION: Projects in this role likely involve high levels of creativity and strategic planning, emphasizing data-driven decisions in marketing efforts.

❓ Key Questions to Ask During Interview

• What are the biggest opportunities for communications planning at 2K?
• How does this role integrate with the creative and player services teams?
• What does success look like for someone in this position?
• What tools and data sources are most commonly used in this role?
• How frequently will I collaborate with global teams?

ASSUMPTION: These questions are designed to clarify role expectations, team dynamics, and key success metrics, important for understanding the strategic impact of this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills.
• Prepare to discuss your approach to initiative-driven marketing.
• Demonstrate knowledge of 2K's gaming portfolio and industry position.
• Follow up after your interview with a thank you note to reinforce interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.