Senior Manager - Communications Planning, Creative and Player Services

📌 Core Information

🔹 Job Title: Senior Manager - Communications Planning, Creative and Player Services

🔹 Company: 2K

🔹 Location: Novato, California, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing audience-first campaign strategies aligned with business goals.
• Executing strategic frameworks and crafting creative briefs.
• Collaborating with creative, media, and internal teams for impactful campaigns.
• Translating data into actionable insights for marketing efforts.

ASSUMPTION: The role is primarily focused on strategic planning within a creative and analytic framework to ensure marketing effectiveness, assuming the candidate will be adept in both areas.

📋 Key Responsibilities

✅ Drive the development of integrated communications strategies aligning creative and media efforts with business objectives.

✅ Synthesize audience research to inform campaign development.

✅ Craft concise, actionable creative briefs.

✅ Stay updated on media trends and refine communication plans.

✅ Collaborate with creative teams and media teams to ensure alignment.

✅ Partner with Insights and Marketing Technology teams to optimize campaign effectiveness.

✅ Maintain relationships with marketing teams for seamless integration.

✅ Assist in crafting persuasive narratives and presentations for complex strategies.

ASSUMPTION: Responsibilities suggest a high degree of strategic oversight and cross-functional collaboration, indicating the need for strong leadership and communication skills.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years of experience in communications planning, strategy, or media planning, preferably within a creative agency.

Required Skills:

• Audience research and insight extraction
• Crafting creative briefs
• Storytelling and presentation skills

Preferred Skills:

• Experience at the intersection of creative and media
• Understanding of gaming culture and consumer behavior

ASSUMPTION: The priority for required qualifications inclines towards strategic and analytical skills within communications planning.

💰 Compensation & Benefits

Salary Range: $114,400 - $169,300 per year based in California; subject to change based on various factors.

Benefits:

• Medical, financial, and other benefits.
• Potential for bonus and/or equity awards.
• Comprehensive package subject to factors at hiring.

Working Hours: 40 hours per week, hybrid flexibility possible.

ASSUMPTION: The given range is competitive and inclusive of both monetary and non-monetary components typical in the tech and gaming sectors.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games, focused on video game development and publishing.

Company Size: 1,001-5,000 employees, providing substantial resources and diverse opportunities for professional growth.

Founded: 2005

Company Description:

• Global presence in gaming, focusing on multiple platforms.
• Home to well-known franchises like NBA 2K, BioShock, and more.
• Committed to an inclusive and welcoming work environment.

Company Specialties:

• Video game publishing
• Game development
• Interactive entertainment

Company Website: http://www.2k.com

ASSUMPTION: The company values creativity and inclusivity, fostering an environment suitable for innovative and dynamic professionals in the gaming industry.

📊 Role Analysis

Career Level: Senior management with a focus on strategic leadership.

Reporting Structure: Reports to the Communications Planning Director.

Work Arrangement: Hybrid, facilitating a balanced approach to work-life integration.

Growth Opportunities:

• Opportunity to lead major strategic projects.
• Involvement in cross-regional marketing efforts.
• Potential to innovate within gaming communication strategies.

ASSUMPTION: The role offers a clear path for leadership and strategic influence in a top-tier gaming company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern facilities in Novato.

Office Location(s): Primary in Novato, CA; global facilities reflect a diverse market presence.

Geographic Context:

• Located in the San Francisco Bay area, a hub for technology and innovation.
• Proximity to major metropolitan amenities.
• Access to a vibrant gaming and tech community.

Work Schedule: Standard business hours with potential for flexibility in hybrid setups.

ASSUMPTION: The company’s location offers a robust professional environment with potential flexibility in work arrangements.

💼 Interview & Application Insights

Typical Process:

• Initial screening and assessment.
• Interview rounds with HR and department leads.
• Final discussions with senior management and team members.

Key Assessment Areas:

• Strategic planning capabilities
• Data interpretation and insight generation
• Cross-functional collaboration skills

Application Tips:

• Highlight strategic successes in gaming or related fields.
• Demonstrate familiarity with current media trends and analytics tools.
• Show adaptability and enthusiasm for cross-functional roles.

ATS Keywords: Communications Planning, Strategy, Audience Research, Creative Briefs, Data Analysis, Gaming Culture

ASSUMPTION: The process likely emphasizes alignment with the company's strategic vision and integration capability with existing teams.

🛠️ Tools & Technologies

• Audience research tools (e.g., syndicated tools).
• Data analytics platforms.
• Creative brief management software.

ASSUMPTION: These tools are integral to the role, supporting strategy formulation and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity.
• Innovation and creativity.
• Collaboration across teams and departments.

Work Style:

• Proactive and adaptable.
• Focus on strategic and creative balance.
• Collaborative team-based approach.

Self-Assessment Questions:

• Am I skilled in devising and implementing strategic communication plans?
• Can I merge creative insights with analytical data effectively?
• Do I thrive in inclusive, diverse team settings?

ASSUMPTION: The company culture reflects a dynamic and inclusive work environment that values creativity and strategic input.

⚠️ Potential Challenges

• Navigating cross-regional team dynamics and expectations.
• Balancing creative and analytical demands simultaneously.
• Maintaining up-to-date media trend knowledge.
• Ensuring alignment across diverse stakeholder goals.

ASSUMPTION: Given the global scope, adaptability will be key in managing diverse marketing needs and timelines.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the 2K Careers page
• Prepare for initial screenings by HR.
• Engage in potential multi-stage interview rounds.
• Demonstrate strategic and analytic capabilities through discussions.
• Finalize understanding of role specifics and headquarters culture.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.