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Senior Manager, Communications - PR & Content Publicity

Univision
Full-time
On-site
Miami, Florida, United States
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Communications - PR & Content Publicity

πŸ”Ή Company: Univision

πŸ”Ή Location: Miami, FL

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Communications, Public Relations

πŸ”Ή Date Posted: April 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading communications strategy and publicity campaigns for Univision's entertainment properties
  • Developing comprehensive publicity strategies for both Spanish and English language media
  • Managing relationships with top-tier media outlets and securing extensive media coverage
  • Collaborating with internal stakeholders to align messaging and execute campaigns
  • Overseeing all aspects of public relations for entertainment-focused properties

ASSUMPTION: This role requires a strategic and innovative public relations professional with a deep understanding of the Hispanic entertainment industry and the ability to lead high-profile campaigns.

πŸ“‹ Key Responsibilities

βœ… Develop and manage communications strategies and publicity campaigns for a wide range of content, including scripted and non-scripted programming, prime time shows, TV specials, novelas, reality shows, and third-party acquisitions and partnerships.

βœ… Create integrated campaigns that incorporate story development, editorial outreach, events, digital content strategy, and strategic influencer partnerships to effectively tell the network’s content narrative across multiple platforms.

βœ… Work closely with cross-functional teams including programming, marketing, and digital, to leverage promotional materials and key moments, identifying opportunities for storytelling and securing media coverage.

βœ… Monitor and anticipate consumer media and social media trends, proactively seeding relevant stories and positioning content to drive engagement and visibility

βœ… Develop and distribute timely, engaging materials, including press releases, media alerts, photos, and video assets to maximize media coverage.

βœ… Partner with the corporate communications team to align and cross-promote initiatives, ensuring strategic positioning of ratings, programming, and key content in consumer press.

βœ… Prepare executives and talent for speaking engagements, interviews, and press opportunities, ensuring consistent messaging and high-quality media interactions (media training).

βœ… Manage and oversee a team and external agency partners, providing leadership, direction, and guidance to ensure the successful execution of publicity campaigns and alignment with overall communication strategies.

ASSUMPTION: This role involves a high level of strategic thinking, creativity, and strong leadership skills to manage a team and external partners.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: Minimum of 7 years of experience in public relations or other relevant business field

Required Skills:

  • Bilingual (English and Spanish)
  • Established media relationships with editors and journalists covering the entertainment industry
  • Experience working with talent.
  • Strong writing and editing skills for developing key messages, press releases, executive remarks, fact sheets and other press materials in both English and Spanish.
  • Experience working closely with editorial leaders and senior executives.
  • Experience leveraging social media platforms to amplify and promote projects such as Instagram, YouTube, Facebook, Twitter.

Preferred Skills:

  • Experience in the Hispanic entertainment industry
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the Hispanic entertainment industry and fluency in additional languages would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior manager role in public relations, the estimated salary range is $120,000 - $160,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • PTO
  • Tuition Reimbursement
  • Wellness Programs
  • Employee Support Programs
  • 401K
  • Medical Coverage
  • Dental Coverage
  • Vision Coverage

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project demands and deadlines.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary based on the candidate's experience and performance. The working hours may also vary based on project demands and deadlines.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Univision is a Spanish-language media company that operates the largest group of Spanish-language TV stations in the U.S., reaching approximately 96% of U.S. Hispanic television households. It also owns and operates cable networks, including Univision, UNIMÁS, Galavisión, and TUDN, and has a significant presence in digital media.

Company Size: Univision has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: Univision was founded in 1961 and has since grown to become the leading Spanish-language media company in the U.S.

Company Description:

  • Univision is the #1 network among U.S. Hispanics for more than three decades
  • Offers a wide range of content, including news, sports, music, and entertainment
  • Home to top-rated shows, such as β€œDespierta America,” β€œNoticiero Univision,” β€œEl Gordo y La Flaca,” and β€œDesiguales”
  • Broadcasts popular soccer leagues, including Liga MX and UEFA Champions League
  • Delivers the biggest moments in Latin music, with award shows like Premio Lo Nuestro and the Latin GRAMMY Awards

Company Specialties:

  • Spanish-Language Media Company
  • Digital
  • Marketing Services
  • Research
  • Broadcast
  • News
  • Entertainment
  • Sports

Company Website: www.univision.com

ASSUMPTION: Univision's focus on Spanish-language media and its extensive reach within the Hispanic community make it a unique and impactful media company.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Senior Vice President of Communications. It offers the opportunity to lead a team and manage high-profile campaigns, providing significant growth and leadership experience.

Reporting Structure: The Senior Manager will report directly to the Senior Vice President of Communications and will oversee a team of public relations professionals and external agency partners.

Work Arrangement: This is an on-site role, with the expectation of working from the company's headquarters in Miami, FL. However, there may be flexibility for remote work based on project demands and team needs.

Growth Opportunities:

  • Potential to advance to a vice president or director role within the communications department
  • Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
  • Chance to collaborate with and learn from senior leaders within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the communications department and gain valuable experience working on high-profile campaigns.

🌍 Location & Work Environment

Office Type: Univision's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 8551 NW 30th Terrace, Miami, FL 33122, US

Geographic Context:

  • Miami is a vibrant, multicultural city with a strong Hispanic influence, providing a rich cultural context for this role
  • The office is located in a convenient and accessible area, with nearby amenities and public transportation options
  • Miami offers a diverse range of entertainment, dining, and recreational opportunities

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project demands and deadlines. The role may require occasional evenings and weekends for events and campaigns.

ASSUMPTION: The work environment at Univision's headquarters is collaborative and engaging, with a strong focus on creativity and innovation. The location in Miami provides a rich cultural context for this role and offers a diverse range of entertainment and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the senior vice president of communications
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and creativity
  • Writing and communication skills
  • Media relations and influencer management
  • Leadership and team management
  • Cultural fit and alignment with Univision's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Hispanic entertainment industry and Univision's unique position within it
  • Prepare examples of your writing and campaign management skills to showcase during the interview
  • Research Univision's recent campaigns and initiatives to show your familiarity with the company and its work

ATS Keywords: Public Relations, Communications, PR, Content Publicity, Entertainment, Hispanic Media, Media Relations, Campaign Management, Team Leadership, Writing Skills, Bilingual, Spanish, English

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, writing and communication skills, media relations, and leadership abilities. Demonstrating a strong understanding of the Hispanic entertainment industry and Univision's unique position within it will be crucial for success in this role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Media databases (e.g., Muck Rack, Agility PR Solutions)
  • Social media platforms (e.g., Hootsuite, Sprout Social)
  • Project management tools (e.g., Asana, Trello)
  • Video conferencing tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: While not explicitly stated, the use of Microsoft Office Suite, media databases, social media platforms, project management tools, and video conferencing tools is implied for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Diversity
  • Accountability

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you align with Univision's values of innovation, collaboration, integrity, diversity, and accountability?
  • How do you approach working collaboratively with cross-functional teams to achieve shared goals?
  • How do you adapt your work style to meet the demands of high-profile campaigns and projects?

ASSUMPTION: Univision values a creative, collaborative, and results-driven work environment, with a strong emphasis on innovation, integrity, and accountability. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively within a team.

⚠️ Potential Challenges

  • Managing a team and external agency partners to ensure the successful execution of publicity campaigns
  • Balancing multiple priorities and deadlines for various entertainment properties and content
  • Adapting to the fast-paced and dynamic nature of the entertainment industry
  • Working with diverse stakeholders, including programming, marketing, and digital teams, to align messaging and execute campaigns

ASSUMPTION: This role presents unique challenges related to team management, prioritization, adaptability, and collaboration with diverse stakeholders. Successful candidates will be able to navigate these challenges effectively and thrive in a dynamic and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other public relations roles, this position focuses specifically on entertainment properties and content, requiring a deep understanding of the entertainment industry and its trends
  • This role offers the opportunity to work with high-profile talent and secure extensive media coverage for Univision's entertainment-focused properties
  • Career progression in this role could lead to vice president or director positions within the communications department, with the potential to advance to senior leadership roles within the company

ASSUMPTION: This role differs from other public relations positions in its focus on entertainment properties and content, offering unique opportunities and challenges. Career progression in this role could lead to senior leadership positions within the company, providing significant growth and advancement opportunities.

πŸ“ Sample Projects

  • Developing and executing a comprehensive publicity campaign for a new Univision original series, including media outreach, events, and digital content strategy
  • Securing extensive media coverage for a high-profile Univision special event, featuring prominent talent and celebrity appearances
  • Managing a team and external agency partners to create and distribute engaging press materials, including press releases, media alerts, photos, and video assets, for a wide range of entertainment properties and content

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Manager, Communications - PR & Content Publicity, requiring strategic thinking, creativity, and strong leadership skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the communications department?
  • How does this role contribute to Univision's overall business strategy and growth?
  • What are the most significant challenges facing the entertainment industry, and how does this role address them?
  • How does Univision support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help candidates better understand the team dynamics, strategic importance, industry challenges, professional development opportunities, and initial priorities for this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Hispanic entertainment industry and Univision's unique position within it
  • Prepare examples of your writing and campaign management skills to showcase during the interview, highlighting your strategic thinking, creativity, and leadership abilities
  • Research Univision's recent campaigns and initiatives to show your familiarity with the company and its work, and to identify potential opportunities for improvement and innovation
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.