Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition

📌 Core Information

🔹 Job Title: Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition

🔹 Company: DoorDash USA

🔹 Location: Multiple locations (New York, NY; San Francisco, CA; Chicago, IL; Seattle, WA; Los Angeles, CA; Washington D.C.; Boston, MA; Miami, FL; Austin, TX; Denver, CO; United States - Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Operating as a general manager within marketing to set vision, goals, and strategies across both acquisition and retention work streams.
• Working on both 0 to 1 bets and large initiatives to drive impact at incredible scale.
• Acting as the voice of the customer to deeply understand their top pain points and serving as a go-to expert on churned audiences for the Marketing organization.
• Developing the consumer acquisition strategy, encompassing goals, category focus, and core value proposition.
• Serving as the “hub” of the wheel within marketing to lead cross-functionally across Brand, Creative, Retention, and Performance Marketing teams.
• Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, and finance to develop integrated strategies.
• Tracking primary metrics across functions and reporting progress out to the organization and senior leaders.
• Staying current on marketing best practices, cultural trends, and competitive landscape.

ASSUMPTION: This role requires a strategic, business-minded individual with a creative and collaborative inclination who can influence without authority and has a strong bias for action.

📋 Key Responsibilities

✅ Lead New Vertical acquisition efforts and define targeting and communication strategies for consumers.

✅ Manage a team to drive retentive growth of New Vertical users through innovative marketing campaigns.

✅ Operate as a general manager within marketing, setting the vision, goals, and strategies across both acquisition and retention work streams.

✅ Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.

✅ Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization.

✅ Develop the consumer acquisition strategy (the “what”), encompassing goals, category focus, and core value proposition, keeping the consumer at the heart of our approach.

✅ Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels.

✅ Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, and finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns.

✅ Track primary metrics across functions, reporting progress out to the org and senior leaders.

✅ Stay current on marketing best practices, cultural trends, and competitive landscape.

ASSUMPTION: This role requires a strong understanding of the marketing mix, data analysis, and creative problem-solving skills.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA preferred

Experience: 7+ years of professional experience in marketing in a corporate or startup environment

Required Skills:

• Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel.
• Ability to connect with people, build relationships, and influence without authority.
• Strategic, business-minded; you find trends in the data and look to gather audience-first insights.
• Creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
• Extraordinary bias for action; you’re dependable, self-motivated, and able to multi-task.
• Track record of driving and measuring business success through marketing.

Preferred Skills:

• Paid marketing experience.
• SEO/SEM experience.

People Leadership Experience: 2+ years

ASSUMPTION: Candidates should have a strong understanding of the marketing mix, data analysis, and creative problem-solving skills. They should also be able to connect with people, build relationships, and influence without authority.

💰 Compensation & Benefits

Salary Range: $149,600 - $220,000 USD per year

Benefits:

• 401(k) plan with employer matching.
• Paid parental leave.
• Wellness benefits.
• Commuter benefits match.
• Paid time off and paid sick leave in compliance with applicable laws.
• Medical, dental, and vision benefits.
• Paid holidays.
• Disability and basic life insurance.
• Family-forming assistance.
• Mental health program.

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is market-dependent and may be modified in the future. The benefits package is comprehensive and includes premium healthcare, wellness expense reimbursement, and more.

📌 Applicant Insights

🔍 Company Context

Industry: DoorDash operates in the on-demand delivery and logistics industry, focusing on local economies and connecting people with local businesses.

Company Size: 10,001+ employees (as of 2021)

Founded: 2013

Company Description:

• DoorDash empowers local economies by connecting people with the local businesses they care about through intelligent, last-mile delivery technology.
• The company’s mission is to grow and empower local economies by making food accessible to everyone and enabling local businesses to thrive.
• DoorDash is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery
• eCommerce

Company Website: careersatdoordash.com

ASSUMPTION: DoorDash is a rapidly growing and changing company that offers team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of New Verticals Marketing and manages a team of three.

Work Arrangement: On-site with remote flexibility. The role is based in multiple locations across the United States, with the option to work remotely.

Growth Opportunities:

• Potential to work on both 0 to 1 bets and large initiatives, driving impact at incredible scale.
• Opportunity to influence cross-functionally across teams and contribute to the company’s overall strategy.
• Potential to grow within the marketing organization or explore other roles within DoorDash.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on both 0 to 1 bets and large initiatives that drive impact at incredible scale.

🌍 Location & Work Environment

Office Type: DoorDash has multiple offices across the United States, with the option to work remotely.

Office Location(s): New York, NY; San Francisco, CA; Chicago, IL; Seattle, WA; Los Angeles, CA; Washington D.C.; Boston, MA; Miami, FL; Austin, TX; Denver, CO

Geographic Context:

• DoorDash operates in multiple major cities across the United States, allowing employees to work in diverse and vibrant urban environments.
• The company offers remote work options, providing flexibility for employees to work from home or other locations.

Work Schedule: Full-time (40 hours/week) with the option for remote work.

ASSUMPTION: DoorDash’s work environment offers flexibility and diversity, with multiple office locations and remote work options available.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with a recruiter.
• Behavioral and skills-based interviews with hiring managers and team members.
• Final round interviews with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving.
• Marketing expertise and understanding of the marketing mix.
• Leadership and team management skills.
• Cultural fit and alignment with DoorDash’s values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience.
• Research DoorDash’s mission, values, and company culture to demonstrate your fit for the organization.

ATS Keywords: Marketing, Growth Marketing, Product Marketing, Consumer Acquisition, Strategic Thinking, Team Leadership, Influencing, SEO, SEM

ASSUMPTION: DoorDash’s application process focuses on assessing candidates’ strategic thinking, marketing expertise, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot).
• Customer relationship management (CRM) software (e.g., Salesforce).
• Data analysis and visualization tools (e.g., Google Analytics, Tableau).
• Project management tools (e.g., Asana, JIRA).

ASSUMPTION: DoorDash uses a variety of marketing automation, CRM, data analysis, and project management tools to streamline its marketing operations and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Empower local economies.
• Focus on the customer.
• Act with integrity.
• Be a team player.
• Embrace change.

Work Style:

• Collaborative and team-oriented.
• Fast-paced and dynamic.
• Data-driven and analytical.
• Creative and innovative.

Self-Assessment Questions:

• How do you empower local economies through your work?
• How do you focus on the customer in your decision-making processes?
• How do you embrace change and adapt to new situations?
• How do you collaborate effectively with team members to drive results?

ASSUMPTION: DoorDash values candidates who are passionate about empowering local economies, focusing on the customer, acting with integrity, being team players, and embracing change.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and resilience.
• Managing a team and driving results may present leadership challenges.
• Working with cross-functional teams may require strong communication and collaboration skills.
• Keeping up with marketing best practices, cultural trends, and competitive landscape may require continuous learning and development.

ASSUMPTION: DoorDash’s fast-paced and dynamic environment may present challenges, but also offers opportunities for growth and impact.

📈 Similar Roles Comparison

• This role is unique in its focus on New Verticals acquisition and retentive growth.
• Compared to other marketing roles, this position requires a broader range of skills, including strategic thinking, team leadership, and cross-functional collaboration.
• Career paths may vary depending on the specific vertical and the company’s overall strategy.

ASSUMPTION: This role is unique in its focus on New Verticals acquisition and retentive growth, requiring a broader range of skills compared to other marketing roles.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new vertical, such as grocery or convenience, to drive acquisition and habituation of consumers.
• Launching a targeted marketing campaign to re-engage churned users and drive retention for an existing vertical.
• Collaborating with cross-functional teams to optimize the consumer experience across multiple verticals and touchpoints.

ASSUMPTION: Sample projects for this role may involve developing and executing go-to-market strategies, launching targeted marketing campaigns, and collaborating with cross-functional teams to optimize the consumer experience.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the New Verticals acquisition strategy and where this role fits in?
• How does DoorDash measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the New Verticals team, and how can I help address them?
• How does DoorDash support the growth and development of its team members?
• What are the most important qualities you look for in a candidate for this role?

ASSUMPTION: Asking these questions during the interview can help you better understand the role, the team, and the company’s expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience.
• Research DoorDash’s mission, values, and company culture to demonstrate your fit for the organization.
• Follow up with the recruiter one week after your initial application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.