Senior Manager Consumer Marketing

📌 Core Information

🔹 Job Title: Senior Manager Consumer Marketing

🔹 Company: Philips

🔹 Location: Shenzhen, Guangdong, China

🔹 Job Type: Full-Time

🔹 Category: Health Care

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product development and introduction based on market and consumer insights
• Steering the product development process from start to end
• Collaborating with various internal and external stakeholders
• Extending the lifecycle of existing products

ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance both strategic thinking and hands-on activities.

📋 Key Responsibilities

✅ Drive the definition, development, and introduction of products that enhance consumer experiences

✅ Steer the product development process from initial ideas to market introduction

✅ Collaborate with various internal and external stakeholders, including Innovation, Technology & Development departments, design agencies, manufacturing units, marketing management, marketing communication, and international sales organizations

✅ Work with external partners to drive propositions and maximize success

✅ Help extend the lifecycle of existing products by contributing marketing views

✅ Interact regularly with marketing teams in key markets to ensure successful product launches that fit local market needs

ASSUMPTION: This role involves frequent cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Master's degree in Business Administration, Marketing, or related fields

Experience: Minimum 8 years of working experience in a product development or similar role within a consumer-oriented product company

Required Skills:

• Strategic thinking
• Product development
• Market analysis
• Brand management
• Project management
• Communication skills
• Analytical skills
• Collaboration
• Consumer insights
• Marketing management
• Innovation
• Lifecycle management
• Stakeholder management
• Team leadership
• Networking
• Consumer marketing

Preferred Skills:

• Global consumer brand experience
• MBA degree

ASSUMPTION: Candidates with an MBA degree and global consumer brand experience are preferred but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 600,000 - 800,000 per year, based on industry standards for a senior marketing manager role in the health care sector in Shenzhen. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health care industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large corporation with over 10,000 employees worldwide. Working at Philips offers opportunities to collaborate with diverse teams and make a global impact.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is a technology company that innovates for people with the belief that there's always a way to make life better.
• The company sees healthcare as a connected whole, helping people live healthily, preventing disease, aiding patient recovery, and supporting seamless data flow.
• Philips focuses on improving people's health and well-being through meaningful innovation, aiming to improve 2.5 billion lives per year by 2030.

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips' focus on improving people's health and well-being makes it an attractive employer for candidates passionate about making a positive impact.

📊 Role Analysis

Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Senior Manager Consumer Marketing reports to the Business Category Leader and works closely with various internal and external stakeholders.

Work Arrangement: This is an on-site position based in Shenzhen, with regular interactions with teams in key markets and external partners.

Growth Opportunities:

• Philips offers professional development opportunities, allowing employees to grow both personally and professionally.
• The company's global presence provides opportunities for international assignments and career progression.
• Working on diverse projects and collaborating with cross-functional teams can help develop new skills and expertise.

ASSUMPTION: Philips' focus on innovation and continuous improvement creates an environment that encourages employee growth and development.

🌍 Location & Work Environment

Office Type: Philips' Shenzhen office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): The Shenzhen office is located in the Futian District, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Shenzhen is a major city in southern China, known for its vibrant tech industry and high quality of life.
• The city offers a mix of modern urban living and easy access to nature, with beaches and hiking trails nearby.
• Shenzhen has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with overtime required based on project demands.

ASSUMPTION: Shenzhen's dynamic tech industry and high quality of life make it an attractive location for professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Product development and marketing expertise
• Cultural fit and alignment with Philips' values

Application Tips:

• Highlight relevant experience and achievements in product development, marketing, and stakeholder management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Product development, consumer marketing, market analysis, brand management, project management, stakeholder management, team leadership, networking, consumer insights, marketing management, innovation, lifecycle management

ASSUMPTION: Philips' interview process focuses on assessing candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on cross-functional collaboration and stakeholder management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM tools (e.g., Salesforce, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Results-driven
• Innovative
• People-centered
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Innovative and open to new ideas
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Philips' company values, particularly customer focus, results-driven, and innovative?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Can you thrive in a dynamic, fast-paced work environment that requires adaptability and responsiveness to change?

ASSUMPTION: Philips values candidates who are customer-focused, results-driven, innovative, and comfortable working in a collaborative, cross-functional team environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and conflicting priorities
• Balancing strategic thinking and hands-on activities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to cultural differences when working with global teams

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on consumer marketing and product development within the health care industry.
• Philips' global presence and focus on innovation set it apart from other companies in the health care sector.
• Career progression opportunities may vary depending on the specific role and company size.

ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on activities within the health care industry.

📝 Sample Projects

• Developing and launching a new consumer health product based on market insights and consumer needs
• Collaborating with external partners to drive product propositions and maximize success
• Extending the lifecycle of existing products by contributing marketing views and strategies

ASSUMPTION: These sample projects illustrate the strategic thinking, cross-functional collaboration, and hands-on activities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Beauty team and the broader Business Group Personal Health?
• How does Philips support the growth and development of its employees, particularly in senior management roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Philips foster a culture of innovation and continuous improvement within its teams?
• What are the most challenging aspects of working in a global, matrixed organization like Philips, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate your interest in the role, team dynamics, and company culture, while also providing valuable insights into the position and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Philips' company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager within one week after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.