📌 Core Information
🔹 Job Title: Senior Manager Consumer Marketing
🔹 Company: Philips
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product development and market introduction based on consumer insights
- Collaborating with diverse stakeholders, including internal teams and external partners
- Extending the lifecycle of existing products through marketing views
- Working in an international business environment with a global brand
ASSUMPTION: This role requires a balance of strategic thinking and hands-on activity, with a focus on driving product success from concept to market.
📋 Key Responsibilities
✅ Translate in-depth market, consumer, and shopper insights, as well as competitive analyses into winning product concepts
✅ Steer the product development process from start to end, taking initial ideas through to product development and market introduction
✅ Interact with various disciplines, including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication, and international sales organizations
✅ Work together with external partners to drive propositions and maximize success
✅ Help extend the lifecycle of existing products by contributing marketing views
✅ Interact regularly with marketing teams in key markets to ensure a successful product launch that fits local market needs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to successfully drive products from concept to market.
🎯 Required Qualifications
Education: Master's degree in Business Administration, Marketing, or related fields with an excellent academic track record, preferably an MBA
Experience: Minimum 8 years of working experience in a product development or similar role within a consumer-oriented product company
Required Skills:
- Knowledge of the dynamics of marketing/brand management of consumer products/FMCG, including new product/category introductions
- Proven record of accomplishment with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets
- Strong analytical and communication skills
- Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others
- Ability to collaborate with local marketing and sales teams, and create networks within and outside the organization
Preferred Skills:
- Experience working with Philips or in the health technology industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the health technology industry or relevant language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in the Marketing field, with 10+ years of experience in Shenzhen, the estimated salary range is ¥600,000 - ¥900,000 per year (before tax).
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Flexible working hours and vacation policy
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Company Size: Philips is a large corporation with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong brand presence and a rich history of innovation.
Company Description:
- Philips focuses on improving people's health and well-being through meaningful innovation in the health technology sector
- The company offers a wide range of products and services, including medical imaging, healthcare informatics, consumer health, and personal health
- Philips aims to create a seamless flow of data and connected healthcare solutions to improve patient outcomes and enhance the patient experience
Company Specialties:
- Healthcare and medical devices
- Health systems and connected care
- Consumer health and personal care
Company Website: philips.com
ASSUMPTION: Philips' focus on health technology and improving lives makes it an attractive employer for candidates interested in making a positive impact on people's health and well-being.
📊 Role Analysis
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and leadership within the marketing function.
Reporting Structure: The Senior Manager Consumer Marketing reports directly to the Business Category Leader and works closely with various internal and external stakeholders.
Work Arrangement: This is an on-site role based in Shenzhen, with occasional flexibility for remote work or adjusted hours as needed.
Growth Opportunities:
- Progression to a more senior role within the marketing function or other areas of the business
- Expanding responsibilities and leading larger projects or teams
- Developing expertise in the health technology industry and related markets
ASSUMPTION: This role offers strong potential for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Philips' Shenzhen office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Shenzhen, Guangdong, China
Geographic Context:
- Shenzhen is a major city in southern China, known for its vibrant tech industry and high quality of life
- The city offers a mix of urban and natural environments, with beaches, parks, and mountains nearby
- Shenzhen has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: Shenzhen provides an attractive work environment for candidates seeking a dynamic, multicultural city with a strong focus on technology and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with Philips' values
Application Tips:
- Highlight your experience in product development, marketing, and consumer insights
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare examples of successful product launches or marketing campaigns you've led
- Research Philips' mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Product development, consumer marketing, brand management, FMCG, new product introduction, stakeholder collaboration, project management, market research, consumer insights
ASSUMPTION: Philips' application process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Consumer research and insights tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: Familiarity with common project management and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for people
- Quality and results
- Integrity
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and action-focused
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you had to collaborate with diverse stakeholders to achieve a common goal?
- How do you approach data analysis and insights to inform your decision-making?
ASSUMPTION: Candidates who align with Philips' values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple stakeholders and conflicting priorities
- Balancing strategic thinking with hands-on execution
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to cultural differences and working with global teams
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on product development and cross-functional collaboration
- Philips' focus on health technology sets it apart from other consumer product companies
- This role offers opportunities for career growth and development within a large, global organization
ASSUMPTION: Candidates should consider their interest in health technology and preference for a large, global organization when comparing this role to similar positions.
📝 Sample Projects
- Leading a cross-functional team to develop and launch a new consumer health product, from concept to market
- Conducting market research and consumer insights to inform product development and marketing strategies
- Collaborating with external partners to drive product success and maximize market share
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Manager Consumer Marketing role at Philips.
❓ Key Questions to Ask During Interview
- Can you describe the most successful product launch you've led, and what made it a success?
- How does Philips support the growth and development of its employees in this role?
- What are the biggest challenges facing the Beauty category in the next 1-2 years, and how can this role help address them?
- How does Philips approach innovation and staying ahead of the competition in the consumer health market?
- What is the work-life balance like for someone in this role, and how does Philips support work-life integration?
ASSUMPTION: These questions help candidates understand the role's priorities, Philips' culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Philips Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful product launches or marketing campaigns you've led to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
