🔹 Job Title: Senior Manager, Consumer Marketing
🔹 Company: Shionogi Inc.
🔹 Location: Florham Park, New Jersey, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with some flexibility)
Key aspects of this role include:
ASSUMPTION: This role requires a strong digital-first mindset, deep understanding of patient journeys, and experience navigating the regulatory landscape of pharmaceutical marketing. The ideal candidate will have a proven track record in digital campaign development and execution, with a focus on consumer marketing.
✅ Develop and execute consumer marketing strategies aligned with brand goals and consumer needs
✅ Execute omnichannel campaigns across digital, TV, social, print, and in-office media to reach broad and diverse consumer populations
✅ Evaluate campaign performance across media and digital channels, deriving insights and optimizing campaigns
✅ Utilize analytics tools to track and analyze the performance of digital marketing campaigns
✅ Communicate data insights in a clear and impactful manner to diverse stakeholders
✅ Manage and collaborate with media and creative agencies to deliver high-quality, on-brand, and timely deliverables
✅ Ensure all digital and social media activities comply with industry regulations and company policies
✅ Collaborate with legal and regulatory teams to review and approve digital content
ASSUMPTION: The role involves managing multiple campaigns and stakeholders simultaneously, requiring strong project management skills and the ability to interface with all levels of colleagues, management, and outside agencies.
Education: Bachelor’s degree; Advanced degree (MBA, Masters, etc.) is a plus
Experience: Minimum of 5-7 years of pharmaceutical industry experience in digital agency, marketing, omnichannel engagement or related function. 3 – 5 years of consumer marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills and experience listed above are essential for success in this role. Candidates should have a strong understanding of the digital landscape and be able to navigate the regulatory environment of pharmaceutical marketing.
Salary Range: $140,000 - $170,000 per year
Benefits:
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry. The benefits listed are intended to provide a comprehensive package for employees.
Industry: Pharmaceuticals
Company Size: Not specified (check LinkedIn for updated information)
Founded: 1962 (in Japan, Shionogi & Co., Ltd.)
Company Description:
Company Specialties:
Company Website: www.shionogi.com
ASSUMPTION: Shionogi Inc. is a subsidiary of a larger, global pharmaceutical company. The company specializes in the discovery and development of medicines for serious infectious diseases.
Career Level: Mid-level management
Reporting Structure: Reports to the Senior Director, Consumer Marketing
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.
Office Type: Corporate Headquarters
Office Location(s): Florham Park, New Jersey
Geographic Context:
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The work environment at Shionogi Inc. is collaborative and supportive, with a focus on innovation and excellence. The company offers a competitive benefits package and opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Consumer Marketing, Campaign Development, Campaign Execution, Analytics, Pharmaceutical Marketing, Patient Journeys, MLR/RC Review Processes
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their digital marketing expertise and alignment with the company's mission and values.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Shionogi Inc. values candidates who are patient-centric, innovative, collaborative, accountable, and respectful. The ideal candidate will be data-driven, adaptable, results-oriented, and committed to continuous learning and improvement.
ASSUMPTION: The potential challenges of this role are related to the regulatory environment of pharmaceutical marketing, the need to manage multiple campaigns and stakeholders, and the requirement to balance innovation with compliance. The hybrid work arrangement may also present challenges for some candidates.
ASSUMPTION: This role is similar to other senior marketing roles in the pharmaceutical industry, but with a specific focus on consumer marketing for an upcoming launch brand. Career paths for similar roles may include progression to a Director or Vice President of Marketing within the pharmaceutical industry.
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks and responsibilities associated with this role. The specific projects assigned may vary depending on the company's needs and the candidate's skills and experience.
ASSUMPTION: The key questions listed above are intended to help candidates better understand the company's approach to digital marketing in the pharmaceutical industry, the priorities for this role, and the company's commitment to employee growth and development. Candidates should also be prepared to ask questions specific to their own experiences and goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.