📌 Core Information
🔹 Job Title: Senior Manager, Content Engine
🔹 Company: Pfizer
🔹 Location: United States - New York - New York City
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Guiding best practices and supporting the development of content strategies that drive impactful results.
- Collaborating with cross-functional teams to evaluate audience needs and oversee the production of high-quality content across various channels.
- Establishing a pioneering Center of Excellence dedicated to content that enhances SEO and social search.
- Creating and leading the development of a company-wide content engine playbook that combines insights from SEO with content actions.
- Managing the content budget, ensuring efficient allocation of resources and ROI.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a profound understanding of how content can enhance brand presence in a competitive market. The ideal candidate will have experience in content marketing, SEO, and project management.
📋 Key Responsibilities
✅ Assist the Director, Content Engine Lead in establishing a pioneering Center of Excellence dedicated to content that enhances SEO and social search.
✅ Create and lead the development of a company-wide content engine playbook that combines insights from SEO with content actions and outlines the best methods for measuring its impact.
✅ Using the content playbook, work closely with brand marketers and cross-functional team members to guide content strategies that align with our brand team's objectives and resonate with our target audience; establish learning plans to test and evaluate impact.
✅ Oversee the creation of high-quality content that enriches storytelling and drives engagement across various organic, search-driven platforms. Ensure all visual content is on-brand, consistent in style, quality, and tone of voice.
✅ Own the end-to-end production of content where our AOR is not resourced to support our brands with agile, quick-turn opportunistic content; support in creating the model of quick-turn content creation
✅ Lead the development and implementation of strategies to activate content across multiple channels. Drive engagement and conversion through innovative content distribution tactics.
✅ Maintain a consistent and compelling brand voice across all channels and content types.
✅ Lead cross-function work to collaborate with CMO colleagues including Product, Measurement, Social Listening and Media Strategists, to ensure cohesive messaging and branding consistency, and that content supports overall marketing / media and business goals.
✅ Develop and maintain a content calendar to ensure timely delivery of visual content and campaigns on above-brand sites like PfizerForAll.com.
✅ Utilize analytics tools to measure content effectiveness, derive insights, and adjust strategies to optimize engagement and conversion rates.
✅ Stay informed of industry trends, competitor strategies, and emerging technologies to keep our content strategies ahead of the curve.
ASSUMPTION: This role requires strong project management skills, the ability to work effectively in a matrixed organization, and the capacity to drive strategy while simultaneously orchestrating flawless execution at speed.
🎯 Required Qualifications
Education: Bachelor's degree with at least 6 years of experience; OR a master's degree with at least 5 years of experience; OR a PhD with 1+ years of experience.
Experience: 6+ years of experience either in-house or at the agency setting
Required Skills:
- Successful track record designing and implementing high-impact content campaigns from conception through execution
- Project management skills coordinating multifaceted campaigns and initiatives
- Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
- Strong written communication skills
- Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content
- Skilled at communicating compelling narratives and campaign visions
- Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies
- Strong relationship building skills and ability to navigate matrixed organizations
- Drives strategy while simultaneously orchestrating flawless execution at speed
- Embodies courage, excellence, equity, and joy while elevating those values across teams
- Executive poise and influence to interact effectively across all organizational levels
- Articulate communication, optimize messaging and design for maximum user resonance and business impact
- Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
💰 Compensation & Benefits
Salary Range: $120,800.00 - $201,400.00 per year
Benefits:
- 401(k) Plan with Pfizer Matching Contributions
- Paid Vacation, Holiday, and Personal Days
- Paid Caregiver/Parental and Medical Leave
- Health Benefits including Medical, Prescription Drug, Dental, and Vision Coverage
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary based on factors such as the candidate's qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a multinational pharmaceutical corporation headquartered in New York, USA. It is one of the world's leading research-based biopharmaceutical companies, with a portfolio of products including prescription medicines and vaccines.
Company Size: Pfizer has over 10,000 employees worldwide. As a large corporation, it offers numerous opportunities for career growth and development.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's portfolio includes products in various therapeutic areas, such as immunology, oncology, vaccines, and hospital products.
Company Specialties:
- Pharmaceutical Manufacturing
- Biopharmaceutical Research and Development
- Global Health and Access
- Vaccines and Oncology
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's mission and values are centered around innovation, quality, and patient care. The company is committed to improving health and well-being worldwide.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and management skills.
Reporting Structure: The Senior Manager, Content Engine reports directly to the Director, Content Engine Lead.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a director or vice president role within the content marketing function.
- Opportunities to lead cross-functional projects and collaborate with various teams across the organization.
- Possibility to gain experience in a global pharmaceutical company and work on high-impact content campaigns.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain experience in a large corporation, and work on high-impact content campaigns.
🌍 Location & Work Environment
Office Type: Pfizer's headquarters is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 235 East 42nd Street, New York, NY 10017, USA
Geographic Context:
- New York City is a major global city with a diverse population and a vibrant cultural scene.
- The city offers numerous opportunities for networking, professional development, and personal growth.
- New York City has a humid subtropical climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the remote work component.
ASSUMPTION: Working in New York City offers numerous benefits, including access to a wide range of cultural attractions, diverse communities, and a dynamic professional environment. However, the cost of living in the city is relatively high compared to other regions in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Final interview with the Director, Content Engine Lead
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development skills
- Project management and leadership abilities
- Analytical and problem-solving skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Pfizer's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing, SEO, and project management skills and experiences.
- Prepare examples of successful content campaigns you've led or contributed to, emphasizing the strategies, tactics, and results.
- Research Pfizer's content marketing efforts and be prepared to discuss how you can contribute to and improve their strategies.
- Demonstrate your understanding of the pharmaceutical industry and Pfizer's brand voice and values.
ATS Keywords: Content Marketing, SEO, Project Management, Brand Voice, Content Strategy, Cross-Functional Collaboration, Leadership, Stakeholder Management, Hybrid Work, New York City
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, leadership, and content marketing skills. Being prepared with relevant examples and a clear understanding of Pfizer's brand and industry will be crucial for success.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as Adobe Experience Manager or Sitecore
- Search Engine Optimization (SEO) tools such as Google Search Console, SEMrush, or Ahrefs
- Project management tools such as Asana, Trello, or Jira
- Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
- Design tools such as Adobe Creative Suite, Sketch, or Figma
ASSUMPTION: The ideal candidate will have experience with relevant content marketing, SEO, and project management tools, as well as a strong understanding of how to leverage these tools to drive content strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Courage: Pfizer encourages employees to take bold, innovative actions to drive progress and improve patient outcomes.
- Excellence: Pfizer strives for excellence in all aspects of its work, from research and development to manufacturing and distribution.
- Equity: Pfizer is committed to promoting health equity and ensuring that its products and services are accessible to all patients, regardless of their background or circumstances.
- Joy: Pfizer fosters a positive, inclusive work environment that celebrates the diversity of its employees and encourages them to bring their unique perspectives to their work.
Work Style:
- Collaborative: Pfizer values teamwork and encourages employees to work together to achieve common goals.
- Agile: Pfizer operates in a dynamic and fast-paced industry, requiring employees to be adaptable and responsive to change.
- Data-driven: Pfizer uses data and analytics to inform its decision-making and drive continuous improvement.
- Patient-focused: Pfizer prioritizes the needs and well-being of patients in all its efforts.
Self-Assessment Questions:
- How do your personal values align with Pfizer's core values of courage, excellence, equity, and joy?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- How do you stay adaptable and responsive to change in a dynamic and fast-paced work environment?
- How do you prioritize the needs and well-being of patients in your content marketing strategies?
ASSUMPTION: Pfizer values employees who are passionate about its mission, committed to its values, and dedicated to driving progress in the pharmaceutical industry. Candidates who can demonstrate a strong cultural fit and alignment with Pfizer's values will be well-positioned for success in this role.
⚠️ Potential Challenges
- The role may require frequent travel to Pfizer's various offices and partner locations.
- The content marketing landscape is constantly evolving, requiring the Senior Manager to stay up-to-date with industry trends and best practices.
- The role may involve managing a team of content creators and vendors, requiring strong leadership and project management skills.
- The hybrid work arrangement may present challenges in maintaining a consistent work-life balance.
- The role may require working with complex legal and regulatory guidelines surrounding branded content, requiring a strong understanding of compliance and risk management.
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, demonstrating strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior content marketing roles, this position offers a unique opportunity to work in the pharmaceutical industry and drive content strategy for a global brand.
- The pharmaceutical industry is highly regulated, requiring a strong understanding of compliance and risk management.
- Career progression in the pharmaceutical industry may be slower compared to other industries, but offers long-term growth potential and opportunities to specialize in a specific therapeutic area or function.
ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and content marketing skills, with the opportunity to work in a highly regulated industry and drive impactful content campaigns for a global brand.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch, including SEO-optimized content, social media campaigns, and influencer partnerships.
- Creating a content calendar for a brand's website, ensuring consistent and engaging content is published across various channels and platforms.
- Managing a team of content creators and vendors to produce high-quality, on-brand content for a major marketing campaign.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Manager, Content Engine role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing strategy for one of Pfizer's brands, and how it has evolved over time?
- How does Pfizer measure the success of its content marketing campaigns, and what key performance indicators (KPIs) does it track?
- Can you provide an example of a content marketing campaign that Pfizer has executed, and how it aligned with the brand's objectives and resonated with the target audience?
- How does Pfizer approach working with external agencies and vendors to support its content marketing efforts?
- What opportunities are there for professional development and growth within the content marketing function at Pfizer?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving impactful content marketing strategies for Pfizer's brands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing, SEO, and project management skills and experiences.
- Prepare examples of successful content campaigns you've led or contributed to, emphasizing the strategies, tactics, and results.
- Research Pfizer's content marketing efforts and be prepared to discuss how you can contribute to and improve their strategies.
- Demonstrate your understanding of the pharmaceutical industry and Pfizer's brand voice and values.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask if there is any additional information you can provide to support your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
