📌 Core Information
🔹 Job Title: Senior Manager, Content Marketing
🔹 Company: Harness
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (ideally located in the Bay Area, but remote within the US is considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Harness’ content marketing strategy
- Creating and overseeing content across various formats
- Partnering with cross-functional teams to ensure messaging consistency
- Managing and mentoring a team of content creators
- Building and maintaining a strategic content calendar
ASSUMPTION: This role requires a strategic mindset, strong writing and editing skills, and the ability to work effectively with various teams in a fast-paced environment.
📋 Key Responsibilities
✅ Lead the development and execution of Harness’ content marketing strategy across priority personas and stages of the buyer journey
✅ Create and oversee content across various formats—blogs, videos, ebooks, social media, landing pages, email, etc.—aligned to campaign, product, and brand goals
✅ Partner closely with product marketing, demand gen, and brand to ensure messaging consistency and maximize content performance
✅ Manage and mentor a growing team of content creators, including full-time writers and freelance contributors
✅ Build and maintain a strategic content calendar across launches, campaigns, and themes
✅ Leverage SEO, performance data, and audience insights to continuously improve content quality and impact
✅ Ensure editorial excellence—clarity, tone, accuracy, and voice—across all public-facing content
✅ Develop and support content for executive thought leadership, technical deep dives, customer stories, and product education
✅ Partner with digital marketing to optimize distribution and performance through owned and paid channels
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. It requires a strong understanding of B2B content marketing and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 7-10 years of experience in B2B content marketing, with 2+ years in a leadership or team lead role
Required Skills:
- Deep understanding of developer, DevOps, or technical software audiences
- Proven ability to drive content strategy and execution that supports pipeline and brand awareness
- Excellent writing and editing skills, with experience producing long- and short-form content
- Strong project management skills and comfort working cross-functionally in a fast-paced environment
- Experience working with SEO, performance analytics, and content measurement tools
Preferred Skills:
- Experience with open source, developer relations, or security/DevOps topics
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $165,000 - $190,000 USD per year
Benefits:
- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior content marketing role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2017 (9 years ago)
Company Description:
- Harness is a high-growth company disrupting the software delivery market
- Offers solutions for every step of the software delivery lifecycle
- Led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B
Company Specialties:
- Continuous Integration
- Continuous Delivery
- Feature Flags
- Cloud Cost Management
- Service Reliability Management
- Security Testing Orchestration
- Chaos Engineering
- Software Engineering Insights
- Continuous Error Tracking
- Code Repository
- Internal Developer Portal
- Software Supply Chain Assurance
- Infrastructure as Code Management
- AI/ML infused throughout with AI Development Assistant (AIDA)
Company Website: http://www.harness.io
ASSUMPTION: Harness is a well-funded, rapidly growing startup with a strong focus on innovation and disruption in the software delivery market.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role will manage a team of content creators and collaborate with cross-functional teams, including product marketing, demand gen, and brand
Work Arrangement: Hybrid (ideally located in the Bay Area, but remote within the US is considered)
Growth Opportunities:
- As Harness continues to grow, there may be opportunities to expand the team and take on more responsibility
- This role offers the chance to work on a wide range of content and collaborate with various teams
- The company's fast-paced environment provides ample opportunities for professional development
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on content creation, and team management, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (ideally located in the Bay Area, but remote within the US is considered)
Office Location(s): 55 Stockton St, Floor 8, San Francisco, California 94108, US
Geographic Context:
- The Bay Area is known for its vibrant tech industry and diverse cultural scene
- San Francisco offers a mix of urban and outdoor activities, with easy access to nature and recreation
- The Bay Area has a competitive job market, with many opportunities for professional growth and networking
Work Schedule: Full-time (40 hours per week), with flexible hours and work-from-home options
ASSUMPTION: The Bay Area offers a dynamic work environment with ample opportunities for professional growth and networking, as well as a high cost of living and competitive job market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Cross-functional collaboration and communication
- Leadership and team management
- Industry knowledge and understanding of developer audiences
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your writing and content strategy work
- Be prepared to discuss your approach to content creation, SEO, and performance analytics
- Research Harness and the software delivery market to demonstrate your understanding of the company and industry
ATS Keywords: Content Marketing, B2B Marketing, Team Leadership, SEO, Performance Analytics, Project Management, Technical Writing, Content Strategy, Cross-Functional Collaboration, Content Measurement, Creative Thinking, Editing Skills, Fast-Paced Environment, Developer Audience Understanding, Content Creation, Thought Leadership
ASSUMPTION: The interview process at Harness is designed to assess both your technical skills and cultural fit with the company's fast-paced, innovative environment.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Writing and editing tools (e.g., Grammarly, Hemingway)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in fast-paced, innovative environments?
- Are you comfortable working with cross-functional teams and managing a team of content creators?
- Do you have a strong understanding of developer, DevOps, or technical software audiences?
ASSUMPTION: Harness values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- The fast-paced environment may require adaptability and the ability to manage multiple priorities
- The role involves managing a team and collaborating with various teams, which may require strong communication and leadership skills
- The Bay Area has a high cost of living and competitive job market, which may present challenges for some candidates
- The role may require occasional travel for industry events or client meetings
ASSUMPTION: While Harness offers a dynamic and innovative work environment, the role may present challenges related to the fast-paced nature of the company, the competitive job market, and the occasional travel requirements.
📈 Similar Roles Comparison
- This role is unique in its blend of strategic planning, hands-on content creation, and team management, with a focus on the software delivery market
- Compared to other content marketing roles, this position offers a unique opportunity to work on a wide range of content and collaborate with various teams
- Career progression may involve expanding the team and taking on more responsibility as the company grows
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Creating a series of blog posts and videos explaining complex technical concepts to a developer audience
- Managing a team of writers to produce a whitepaper or ebook on a specific aspect of software delivery
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic, hands-on nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Harness support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Harness approach work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help you understand the role's context, the team's priorities, and the company's commitment to employee growth and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your writing and content strategy work
- Research Harness and the software delivery market to demonstrate your understanding of the company and industry
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
