📌 Core Information
🔹 Job Title: Senior Manager, Content Marketing
🔹 Company: FORTNA
🔹 Location: Remote, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and communicating FORTNA’s brand image and value proposition
- Driving marketing plans to create new business opportunities
- Collaborating across the business to ensure consistent brand communication
- Implementing marketing strategies based on market trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive marketing efforts that align with business objectives.
📋 Key Responsibilities
✅ Conducting market and competitive research to monitor, track, and discover current and future market trends
✅ Providing regular updates on trends and new developments to executive leadership, sales leadership, and the company at large
✅ Developing and implementing messaging with a cohesive narrative that enhances, elevates, and expands brand equity
✅ Supporting digital presence (website, social media channels)
✅ Assisting with integrated demand generation campaigns to drive new business development and ultimately revenue
✅ Interviewing subject matter experts, writing, and providing oversight for thought leadership content
✅ Writing and editing news releases
✅ Working with Sales, Product Management, and Services Leadership to understand client’s needs and challenges by industry segment and develop strategic campaigns based on key buyer personas
✅ Creating success stories to engage both current and prospective clients and team members, including interviewing and writing content
✅ Managing relationships with outside vendors such as graphic design, video production, etc.
✅ Understanding competitor profiles and product offerings through continuous monitoring and analysis of the market landscape
✅ Communicating key performance metrics and highlights of marketing accomplishments to demonstrate ROI of marketing investments
✅ Documenting best practices to drive re-use and scale
ASSUMPTION: This role requires a strong understanding of B2B marketing, exceptional communication skills, and the ability to work collaboratively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or communications
Experience: Minimum 8 years of experience in B2B Services Marketing
Required Skills:
- Proven record of building and implementing marketing plans and programs to achieve goals
- Demonstrated skills/experience in the design and execution of marketing, communications, and public relations activities
- Excellent storytelling skills
- Enthusiastic team player
- Strong project management skills and an eye for details
- Strong initiative, ability to identify opportunities and independently pursue them
- Proficiency in Microsoft products: Excel, Word, PowerPoint, Outlook, SharePoint
- Ability to multi-task and work cross-functionally
- Ability to travel – approximately 15% of the time – primarily domestic with the possibility of international travel
Preferred Skills:
- Proficiency with common social media platforms (LinkedIn, Twitter, YouTube)
- Experience with WordPress and/or HTML
- Experience with Marketing Automation, especially Marketo and Salesforce
- Experience with Adobe Creative Suite
- Creative/Innovative Design Thinking mindset
- Passion for continuous improvement, lean practices
- Solid generalist knowledge of ALL disciplines of marketing
ASSUMPTION: Candidates with experience in the material handling, conveyor, robotics, industrial automation, or related industries may have an advantage in understanding FORTNA’s products and services.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Manager, Content Marketing role with 8+ years of experience in B2B Services Marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience, skills, and the company’s internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: FORTNA operates in the transportation, logistics, supply chain, and storage industry, focusing on transforming omnichannel and parcel distribution operations for leading brands worldwide.
Company Size: FORTNA has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: FORTNA was founded in 1972 and has since grown to become a global leader in its industry.
Company Description:
- FORTNA partners with leading brands to transform omnichannel and parcel distribution operations
- Known for enabling companies to keep pace with digital disruption and growth objectives
- Designs and delivers solutions powered by intelligent software to optimize order fulfillment and last-mile delivery
Company Specialties:
- Network strategy
- Distribution center operational design and implementation
- Material handling automated equipment
- Robotics
- Lifecycle services
Company Website: fortna.com
ASSUMPTION: FORTNA’s focus on innovation, collaboration, and continuous improvement creates an environment that values employees’ ideas and contributions.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and the ability to drive marketing efforts across the organization.
Reporting Structure: The Senior Manager, Content Marketing will report directly to the Vice President of Marketing and work closely with various teams, including Sales, Product Management, and Services Leadership.
Work Arrangement: This role is remote with approximately 15% travel, primarily domestic, but with the possibility of international travel.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to lead cross-functional projects and initiatives
- Chance to develop and mentor junior marketing team members
ASSUMPTION: FORTNA’s focus on growth and innovation creates opportunities for employees to take on new challenges and advance their careers.
🌍 Location & Work Environment
Office Type: Remote, with the possibility of on-site meetings and events
Office Location(s): United States (remote work allows for flexibility in location)
Geographic Context:
- Remote work allows for flexibility in location, enabling candidates to live and work from various parts of the country
- FORTNA has multiple office locations across the United States and internationally, providing opportunities for collaboration and networking
- FORTNA’s global presence allows for exposure to diverse markets and cultures
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: FORTNA’s remote work arrangement provides flexibility and work-life balance, while also fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (Vice President of Marketing)
- Interview with a member of the marketing team
- Final interview with the Senior Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Communication and storytelling skills
- Cross-functional collaboration and teamwork
- Problem-solving and critical thinking
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of FORTNA’s business and industry by conducting research and incorporating relevant insights into your application materials
- Prepare examples of your content marketing work, including thought leadership pieces, success stories, and campaign results
- Be ready to discuss your approach to marketing strategy, planning, and execution during the interview process
ATS Keywords: Content Marketing, B2B Services Marketing, Marketing Strategy, Thought Leadership, Success Stories, Campaign Results, Marketing Planning, Marketing Execution
ASSUMPTION: FORTNA’s interview process is designed to assess candidates’ skills, experience, and cultural fit, ensuring they are the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, SharePoint)
- Marketing Automation tools (e.g., Marketo, Salesforce)
- Social media platforms (e.g., LinkedIn, Twitter, YouTube)
- Adobe Creative Suite (optional, but preferred)
- WordPress and/or HTML (optional, but preferred)
ASSUMPTION: FORTNA provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Improvement
- Customer Focus
- Integrity
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-driven and accountable
- Adaptable and resilient
- Passionate about marketing and driving business growth
Self-Assessment Questions:
- How do you align with FORTNA’s company values, particularly innovation and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with multiple stakeholders?
- How do you approach continuous improvement and driving results in your marketing efforts?
ASSUMPTION: FORTNA’s culture values innovation, collaboration, and continuous improvement, seeking candidates who are passionate about marketing and driving business growth in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Keeping up with industry trends and market changes to inform marketing strategy and planning
- Balancing strategic thinking and execution with day-to-day tactical tasks
- Working remotely and maintaining productivity and focus in a home office environment
ASSUMPTION: FORTNA’s remote work arrangement and fast-paced environment may present unique challenges that require strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other content marketing roles in its focus on B2B services marketing and the need to understand and communicate complex technical solutions
- FORTNA’s global presence and diverse client base provide unique opportunities for exposure to different markets and industries
- Career progression in this role may involve advancing to a director or vice president role within the marketing department or taking on a broader leadership role within the organization
ASSUMPTION: FORTNA’s unique focus on B2B services marketing and global presence sets this role apart from other content marketing positions, offering candidates the opportunity to work on complex, high-impact projects and drive business growth on a global scale.
📝 Sample Projects
- Developing a thought leadership campaign to position FORTNA as an industry expert and drive brand awareness
- Creating success stories to showcase FORTNA’s capabilities and drive new business development
- Managing a product launch campaign to introduce a new automated material handling solution to the market
ASSUMPTION: FORTNA’s focus on innovation and continuous improvement creates opportunities for candidates to work on cutting-edge projects and drive meaningful business impact.
❓ Key Questions to Ask During Interview
- How does FORTNA support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FORTNA measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders across the organization?
- How does FORTNA support work-life balance for its remote employees?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of FORTNA’s business and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content marketing work, including thought leadership pieces, success stories, and campaign results
- Be ready to discuss your approach to marketing strategy, planning, and execution during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
