Senior Manager, Content Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Content Marketing

🔹 Company: Elsevier

🔹 Location: Home Based - United Kingdom

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (working from home and the office)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging digital content for academic and government researchers and librarians
• Collaborating with cross-functional teams to produce content that resonates with key audiences
• Managing multiple projects and meeting deadlines
• Understanding and adhering to branding and style guidelines
• Researching and understanding the target audience to create relevant content

ASSUMPTION: This role requires a strong understanding of digital channels and a keen interest in the academic and government researcher and librarian audience. Excellent writing and editing skills are essential, along with the ability to manage multiple projects and meet deadlines.

📋 Key Responsibilities

✅ Writing, editing, and creating content following content requirements and branding guidelines for voice, grammar, and style

✅ Creating audience-focused content that motivates, inspires, and educates on key topics of interest for use in digital awareness campaigns

✅ Being mindful of content flow, readability, and sentence variety that will appeal to an international audience

✅ Distilling complex concepts and language into content that is easily understood and engaging

✅ Working closely with the Product Marketing, Creative Services, and Digital Acquisition Marketing teams to produce content that resonates with key audiences

✅ Understanding our audiences through research and connecting with colleagues who interact frequently with them

✅ Collaborating with internal stakeholders to ensure alignment, consistency, and accuracy in messaging, positioning, facts, and imagery

✅ Managing and completing work on time for multiple projects

ASSUMPTION: This role requires strong writing and editing skills, as well as the ability to manage multiple projects and collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree or certificate in marketing, communication, journalism, or similar

Experience: Proven track record of creating (digital) content that engages, inspires, or educates, with 5-10 years of experience in content marketing or a related field

Required Skills:

• Excellent English language writing and editing skills
• Adept at simultaneously managing multiple projects and adhering to deadlines
• Familiarity with branding and style guidelines
• Familiarity with digital channels and understanding of audience research

Preferred Skills:

• STEM background or affinity for science
• Previous experience in an academic or government organization

ASSUMPTION: Candidates with a strong portfolio of engaging content and relevant experience in content marketing or a related field are preferred. A STEM background or experience in an academic or government organization is a plus but not required.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Manager role in the UK)

Benefits:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers, and private medical benefits
• Wellbeing programs
• Life assurance
• Competitive contributory pension scheme
• Long service awards
• Save As You Earn share option scheme
• Travel season ticket loan
• Maternity, paternity, and shared parental leave
• Emergency care access for both the elderly and children
• RE CARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts via Perks at Work

Working Hours: Full-time (37.5 hours per week), with flexible hours and the option to work from home

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager role in the UK. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Elsevier is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. They facilitate insights and critical decision-making for customers across the global research and health ecosystems.

Company Size: Elsevier employs 8,700 people worldwide, with 5,001-10,000 employees in the UK. This size allows for ample opportunities for collaboration and growth.

Founded: Elsevier was founded in 1880 and has since grown from its roots in publishing to offer knowledge and valuable analytics that help users make breakthroughs and drive societal progress.

Company Description:

• Elsevier helps researchers and healthcare professionals advance science and improve health outcomes
• They facilitate insights and critical decision-making for customers across the global research and health ecosystems
• Elsevier employs 8,700 people worldwide, with a strong focus on quality, integrity, and collaboration

Company Specialties:

• Artificial Intelligence
• Analytics
• STM Publishing
• Predictive Analytics
• Research Intelligence
• Clinical Decision Support
• Healthcare
• Science
• Machine Learning
• Technology
• Publishing
• Open Access
• Open Science
• Health
• and STEM

Company Website: www.elsevier.com

ASSUMPTION: Elsevier's focus on quality, integrity, and collaboration makes it an attractive place to work for professionals seeking to make a meaningful impact in the research and healthcare industries.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record of creating engaging content and managing multiple projects.

Reporting Structure: The Senior Manager, Content Marketing will report directly to the Head of Content Marketing and collaborate with various teams, including Product Marketing, Creative Services, and Digital Acquisition Marketing.

Work Arrangement: This role is hybrid, with a mix of working from home and the office. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Progression to a more senior role within the content marketing team or related departments
• Expanding skills and knowledge through learning and development resources and on-the-job training
• Gaining exposure to various aspects of the business and building a strong professional network

ASSUMPTION: This role offers ample opportunities for growth and development, both within the content marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: Elsevier's offices are modern and collaborative, with a mix of open-plan and private workspaces.

Office Location(s): The role is based in the United Kingdom, with the option to work from home. Elsevier has offices in various locations, including Amsterdam, New York, Philadelphia, London, and Singapore.

Geographic Context:

• The United Kingdom is a global leader in research and innovation, making it an ideal location for this role
• The UK has a vibrant and diverse culture, with a strong focus on work-life balance
• The cost of living in the UK is generally higher than in other European countries, but salaries reflect this difference

Work Schedule: The work schedule is full-time, with flexible hours and the option to work from home. The specific work schedule will be discussed during the interview process.

ASSUMPTION: The United Kingdom's strong research and innovation sector, coupled with its vibrant culture and focus on work-life balance, makes it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and a member of the HR team
• Final interview with senior stakeholders
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Project management and time management skills
• Collaboration and communication skills
• Understanding of the target audience and digital channels
• Alignment with Elsevier's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Showcase your writing and editing skills by submitting a well-crafted cover letter
• Demonstrate your understanding of the target audience and digital channels by providing relevant examples of your work
• Prepare thoughtful questions to ask during the interview to show your interest in the role and company

ATS Keywords: Content Marketing, Senior Manager, Digital Marketing, Writing, Editing, Project Management, Branding, Research, Collaboration, Audience Engagement, STEM, Academic Researcher, Government Researcher, Librarian

ASSUMPTION: Elsevier's application process is designed to assess candidates' skills and fit for the role. By tailoring your application and preparing thoroughly for the interview, you can increase your chances of success.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello, Jira)
• Writing and editing tools (e.g., Google Docs, Microsoft Word)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable using content management systems, project management tools, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Quality: Elsevier upholds the highest standards of quality in everything they publish and produce
• Integrity: Elsevier is committed to acting with integrity in all aspects of their business
• Collaboration: Elsevier fosters a collaborative culture, working together to achieve common goals

Work Style:

• Elsevier values a results-driven and innovative approach to work
• The company encourages creativity and agility in the face of change
• Elsevier promotes a healthy work-life balance, with flexible hours and the option to work from home

Self-Assessment Questions:

• Do you have a strong commitment to quality and integrity in your work?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you thrive in a results-driven and innovative work environment, with a focus on creativity and agility?

ASSUMPTION: Elsevier's values and work style make it an attractive place to work for professionals who are committed to quality, integrity, and collaboration, and who thrive in a results-driven and innovative work environment.

⚠️ Potential Challenges

• The role requires managing multiple projects and meeting deadlines, which can be challenging at times
• The target audience is diverse and international, requiring a deep understanding of their needs and preferences
• The role may involve working with complex and technical subject matter, requiring strong research and analytical skills
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for growth and development, both personally and professionally.

📈 Similar Roles Comparison

• This role is similar to other Senior Manager, Content Marketing roles in the industry, but with a focus on the academic and government researcher and librarian audience
• The role requires a strong understanding of digital channels and audience research, which is a unique aspect of this role compared to other content marketing roles
• This role offers the opportunity to work for a global leader in information and analytics, with a strong focus on quality, integrity, and collaboration

ASSUMPTION: This role is unique in its focus on the academic and government researcher and librarian audience, but it shares many similarities with other Senior Manager, Content Marketing roles in the industry.

📝 Sample Projects

• Developing a white paper on the latest trends in academic research and how Elsevier's products and services can support researchers in their work
• Creating a series of blog posts on the importance of open access and open science in the academic community
• Producing a video script for a webinar on the role of librarians in supporting research and innovation

ASSUMPTION: These sample projects illustrate the types of content marketing projects that the Senior Manager, Content Marketing may be responsible for, with a focus on the academic and government researcher and librarian audience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Elsevier support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does Elsevier measure the success of its content marketing efforts, and what metrics are most important?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview to show your interest in the role and company
• If selected for an interview, be prepared to provide examples of your writing and editing work, as well as your approach to project management and collaboration
• Follow up with the hiring manager or HR representative within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.