📌 Core Information
🔹 Job Title: Senior Manager, Content Strategy
🔹 Company: Amperity
🔹 Location: Seattle, WA or New York, NY
🔹 Job Type: Full-time, Hybrid (3 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Seattle, WA) or Hybrid (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy
- Leading and mentoring a team of content producers/writers and managing external agencies
- Collaborating with cross-functional teams to ensure content alignment
- Overseeing the production of diverse content types and ensuring brand consistency
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content marketing strategy aligned with business objectives, audience needs, and industry trends
✅ Lead and mentor a team of content producers/writers and manage relationships with creative agencies
✅ Collaborate with cross-functional teams including design, product marketing, growth marketing, and sales to ensure content alignment
✅ Establish content governance frameworks, style guides, and best practices to maintain brand consistency
✅ Oversee the production of diverse content types including white papers, case studies, blog posts, videos, podcasts, and webinars, ensuring all content is on-brand, technically accurate, and optimized for engagement and conversion
✅ Implement editorial calendars and workflows to manage content production effectively
✅ Establish KPIs and measurement frameworks to evaluate content effectiveness, analyze performance metrics, and provide actionable insights to improve strategy
✅ Conduct regular content audits to identify gaps and opportunities, and test and iterate on content approaches based on data-driven insights
ASSUMPTION: This role requires a strong understanding of B2B content marketing, exceptional writing and editing skills, and the ability to manage multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B content marketing, preferably in enterprise SaaS or martech environments
Required Skills:
- Proven track record developing successful content strategies that drive measurable business results
- Experience managing and mentoring content teams and external agencies
- Strong portfolio demonstrating excellent writing, editing, and storytelling skills
- Familiarity with marketing automation platforms, design tools, and content personalization techniques
Preferred Skills:
- Experience with account-based marketing (ABM) content strategies
- Working knowledge of AI content creation tools and technologies
- Experience creating technical content for developer audiences
ASSUMPTION: Candidates with experience in AI, machine learning, or data-driven marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $180,000 per year (within Amperity's pay range, individual salaries are determined by various factors including business considerations, local market conditions, internal equity, and candidate qualifications)
Benefits:
- 100% employee healthcare coverage
- Transportation subsidies
- Self-managed PTO
- Stock options
- Equity
- Employee experience perks like events and activities, both in-person and remote
Working Hours: Full-time (40 hours per week), with a hybrid work model for employees based in Seattle, WA, and New York, NY, requiring three days in the office each week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in enterprise SaaS or martech environments. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered Customer Data Cloud solutions for enterprise-level clients
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2016, with a history of rapid growth and expansion in the customer data management and marketing technology spaces
Company Description:
- Amperity's AI-powered Customer Data Cloud empowers organizations to transform raw customer data into strategic business assets with unprecedented speed and accuracy
- The company helps technologists eliminate data bottlenecks and accelerate business impact through AI-powered identity resolution, customizable data models, and intelligent automation
- Amperity serves over 400 leading global brands, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts
Company Specialties:
- Marketing Technology
- Machine Learning
- Customer360
- Customer Data Management
- Customer Data Platform
- Identity Resolution
- AI
- AdTech
- Lakehouse
- Paid Media
- Compliance
Company Website: amperity.com
ASSUMPTION: Amperity's focus on AI and data-driven solutions makes this role an excellent fit for candidates with experience in these areas.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to lead a team and drive strategic content initiatives
Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of content producers/writers and external agencies
Work Arrangement: Hybrid, with three days in the office each week, providing a mix of in-person collaboration and remote flexibility
Growth Opportunities:
- Potential to advance to a Director or VP role as the team and company grow
- Chance to expand skills and expertise in AI, machine learning, and data-driven marketing
- Opportunity to work with a diverse range of clients and industries
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content marketing and leadership.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in both Seattle, WA, and New York, NY
Office Location(s): 701 5th Ave, 26th Floor, Seattle, WA 98104, US; 44 West 18th St, Suite 300, New York, NY 10011, US
Geographic Context:
- Seattle, WA: A tech hub with a vibrant startup scene, offering a mix of urban and outdoor living
- New York, NY: A global financial and cultural center, providing endless opportunities for networking and professional growth
Work Schedule: Full-time (40 hours per week), with a hybrid work model requiring three days in the office each week
ASSUMPTION: Both Seattle and New York offer unique opportunities for candidates looking to work in dynamic, fast-paced environments with access to diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Case study or content challenge
- Final interview with the VP of Marketing
Key Assessment Areas:
- Content strategy and planning skills
- Writing and editing abilities
- Leadership and team management skills
- Understanding of AI, machine learning, or data-driven marketing
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Include a portfolio or samples of your work demonstrating your writing, editing, and storytelling skills
- Prepare for behavioral and situational interview questions focusing on your leadership, team management, and content strategy skills
ATS Keywords: B2B content marketing, content strategy, team leadership, content creation, performance analysis, marketing automation, AI content creation, technical content
ASSUMPTION: Amperity's interview process focuses on assessing candidates' strategic thinking, communication skills, and ability to manage multiple projects and teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Content personalization techniques (e.g., dynamic content, personalization tokens)
- AI content creation tools (e.g., Copy.ai, Frase)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: Amperity encourages continuous learning and exploration
- Collaboration: The company fosters a team-oriented environment
- Transparency: Amperity promotes open communication and information sharing
Work Style:
- Fast-paced and dynamic, with a focus on driving results and innovation
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven, with a focus on using data and analytics to inform decision-making
Self-Assessment Questions:
- How do you approach developing and executing a comprehensive content marketing strategy?
- Can you describe a time when you successfully led and mentored a team of content producers/writers and managed external agencies?
- How do you ensure that content is on-brand, technically accurate, and optimized for engagement and conversion?
ASSUMPTION: Amperity values candidates who are curious, collaborative, and transparent, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Analyzing and interpreting data to inform content strategy may require a strong understanding of data analysis and interpretation
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and data analysis skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other content marketing roles in its focus on AI-powered customer data cloud solutions and enterprise-level clients
- Amperity's focus on AI and data-driven marketing sets it apart from other marketing technology companies
- Career progression in this role may involve advancing to a Director or VP role as the team and company grow
ASSUMPTION: This role offers unique opportunities for candidates looking to work in a cutting-edge, AI-focused environment with a strong emphasis on data-driven marketing.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for an AI-powered customer data cloud solution, including white papers, case studies, blog posts, videos, podcasts, and webinars
- Managing a team of content producers/writers and external agencies to create and distribute content across multiple channels and formats
- Analyzing content performance metrics and providing actionable insights to improve content strategy and drive business results
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and data-driven aspects of this role, as well as the need for strong communication and interpersonal skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Amperity support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amperity approach collaboration and communication across different teams and locations?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions can help candidates better understand the role, team dynamics, and company culture, as well as the challenges and opportunities that come with working at Amperity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare a portfolio or samples of your work demonstrating your writing, editing, and storytelling skills
- Prepare for behavioral and situational interview questions focusing on your leadership, team management, and content strategy skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
