📌 Core Information
🔹 Job Title: Senior Manager, Content Strategy
🔹 Company: Zillow
🔹 Location: Remote-USA
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Communications
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive content strategies
- Leading the creation and success of a unified help center
- Managing and enhancing marketing technology stack
- Driving content initiatives aligned with business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in content strategy and marketing technology.
📋 Key Responsibilities
✅ Develop and execute content strategies that align with Zillow’s business goals and brand voice
✅ Lead the creation and long-term success of a unified help center for external customers and support internal content delivery for frontline teams
✅ Champion content governance frameworks to ensure brand consistency and alignment across all channels
✅ Manage content calendars, workflows, and delivery processes for efficient and scalable production
✅ Foster a culture of creativity and performance within your team, encouraging collaboration across marketing, product, sales, support, and customer success
✅ Build feedback loops and analyze performance data to deliver actionable insights and drive continuous improvement
✅ Partner with IT and data teams to ensure seamless integration and data flow between marketing systems and other platforms
✅ Oversee the selection, implementation, and optimization of content technology tools, including generative AI, chatbots, automation, analytics, and content management systems
ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience: 10+ years of experience in content strategy, including at least 2 years in a management role
Required Skills:
- Proven ability to create and execute content strategies that drive engagement and business growth
- Strong analytical skills with a data-driven mindset to measure and optimize content performance
- Effective project management skills, with the ability to manage multiple content streams and priorities
- Collaborative approach, with experience working across creative and technical teams
Preferred Skills:
- Experience working with contact center frontline teams, technical support, or large-scale digital/social media content agencies
ASSUMPTION: Candidates with transferable skills or related experiences are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $139,800 - $223,200 Annually (specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC)
Benefits:
- Comprehensive medical, dental, vision, life, and disability coverages
- Parental leave, family benefits, retirement contributions, and paid time off
- Equity awards based on experience, performance, and location
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary range is specific to certain states and may vary based on location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate & Financial Services
Company Size: Medium (201-500 employees)
Founded: 2000
Company Description:
- Zillow is a leading real estate marketplace that helps people find and win their home through digital solutions, first-class partners, and easier buying, selling, financing, and renting experiences.
- Their mission is to reimagine real estate to make home a reality for more and more people.
- Zillow Group sites help millions of people start their home search, and now they can rely on Zillow to help make it easier to move.
Company Specialties:
- Real Estate Marketplace
- Home Buying & Selling
- Mortgage Lending
- Rentals & Home Services
Company Website: Zillow.com
ASSUMPTION: Zillow is a well-established company with a strong focus on innovation and employee experience.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role leads a team of creative and analytical professionals and collaborates with various internal teams, including marketing, product, sales, support, and customer success.
Work Arrangement: This is a remote position, with the expectation that the employee will work from a physical location of their choice within the United States.
Growth Opportunities:
- Potential to grow within the marketing organization or explore other leadership roles within Zillow
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop and mentor team members, fostering a culture of growth and learning
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (Remote position)
Geographic Context:
- This role can be performed from any location within the United States, with a preference for candidates in time zones similar to the company's headquarters in the Pacific Northwest.
- The United States has a diverse range of cultures, climates, and lifestyles, offering candidates the flexibility to choose a work environment that suits their preferences.
- Zillow's remote work culture fosters collaboration and connectivity among team members, regardless of location.
Work Schedule: Full-time, with flexible hours and the expectation of regular communication and collaboration with the team
ASSUMPTION: This role requires strong self-motivation, time management skills, and the ability to thrive in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the director or vice president
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development skills
- Leadership and team management abilities
- Marketing technology and data analysis proficiency
- Cultural fit and alignment with Zillow's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, leadership, and marketing technology skills
- Prepare examples of your content strategy work and how you've driven business growth
- Research Zillow's company culture and values to demonstrate your cultural fit
ATS Keywords: Content Strategy, Marketing Technology, Data Analysis, Project Management, Collaboration, Content Governance, Content Delivery, Performance Measurement, Generative AI
ASSUMPTION: Zillow's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Platforms
- Analytics Tools
- Generative AI Tools
- Project Management Software
ASSUMPTION: This role requires experience with various content management, marketing technology, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Inventive
- Tenacious
- Partner
- Do What's Right
- Play to Win
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you embody Zillow's company values in your work?
- Can you describe a time when you led a team to achieve a significant content strategy goal?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Zillow's company culture values innovation, collaboration, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative culture
- Balancing strategic planning with hands-on content management
- Keeping up with the latest marketing technology trends and tools
- Ensuring brand consistency and alignment across multiple channels and platforms
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique to Zillow, focusing on content strategy within the real estate and financial services industries
- Compared to similar roles in other industries, this position requires a strong understanding of real estate market trends and customer needs
- Career progression in this role may involve moving into other leadership positions within Zillow's marketing organization or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of content strategy, marketing technology, and leadership responsibilities within the real estate industry.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for Zillow's customer-facing platforms
- Leading the creation and long-term success of a unified help center for external customers and internal content delivery for frontline teams
- Managing and enhancing Zillow's marketing technology stack to optimize content delivery and performance
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong leadership and content management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Zillow support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zillow measure the success of its content strategy initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, leadership, and marketing technology skills
- Prepare examples of your content strategy work and how you've driven business growth
- Research Zillow's company culture and values to demonstrate your cultural fit
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
