Senior Manager, Content Strategy

📌 Core Information

🔹 Job Title: Senior Manager, Content Strategy

🔹 Company: Macy's

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategies for Macy's digital and store touchpoints
• Crafting compelling editorial and promotional content that engages customers and drives sales
• Collaborating cross-functionally with Brand, Marketing Strategy, Creative, Merchants, Digital Site Merchandising, Visual Merchandising, and Customer & Digital teams
• Optimizing content performance using analytics and insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance promotional messaging with engaging editorial content.

📋 Key Responsibilities

✅ Lead the content strategy for Macy’s homepage and digital experiences, ensuring relevant marketing messages that engage customers and drive sales

✅ Identify storytelling opportunities tied to culture, style trends, and our company, customers, and products

✅ Use analytics tools to track performance and synthesize insights to make informed decisions about future content strategy

✅ Develop a real-time optimization process that empowers the team to swiftly capitalize on trending sales results and/or cultural conversations to drive digital business KPIs

✅ Partner with the Head of Social/Influencers, the CRM Content Strategy Lead, and SEO team to align storytelling across owned and third-party platforms

✅ Develop and execute content marketing partnerships with external vendors that drive earned media and sales

✅ Extend storytelling opportunities to non-digital owned touchpoints, including in-store experiences, marketing activations, and paid media channels

✅ Create and oversee a digital editorial calendar, ensuring alignment with other marketing channels, Merchants, Marketing Strategy, and Customer/CRM Operations needs that tie to Business KPIs

✅ Perform additional responsibilities and participate in creative and technical projects as assigned

✅ Foster an environment of acceptance and respect that strengthens relationships and ensures authentic connections with colleagues, customers, and communities

ASSUMPTION: This role requires a high level of collaboration, project management, and the ability to work effectively with various teams to achieve cross-company goals.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: Six or more years of content marketing or editorial publishing experience, preferably with digital, retail, and commerce background. At least 2 years of experience managing a team.

Required Skills:

• Strategic Thinking
• Content Planning and Execution
• Trend Awareness
• Analytical Skills
• Team Leadership
• Collaboration
• Innovation and Creativity
• Project Management
• Communication Skills
• Customer Focus
• Vendor Management
• Flexibility
• Results-Oriented

Preferred Skills:

• Experience with retail and commerce content marketing
• Familiarity with Macy's brand and products

ASSUMPTION: The ideal candidate will have a strong background in content strategy, digital marketing, and team management, with a proven track record of driving business results through strategic thinking, creativity, and innovation.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Retail industry in New York, NY)

Benefits:

• Health and Wellness Coverage
• 401(k) Match
• Paid Time Off
• Paid Holidays
• Continuous Learning
• Leadership Development
• Merchandise Discounts
• Performance-Based Incentives
• Annual Merit Review
• Employee Assistance Program
• Tuition Reimbursement

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1858

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers through its stores and e-commerce platform
• Macy's offers a wide range of exclusive brands for her, for him, for the home, and via its dynamic mobile and social platforms
• Macy's is committed to creating memorable experiences for customers, including the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade
• Macy's supports local and national charities by giving nearly $50 million each year and volunteering over 146,000 hours

Company Specialties:

• Retail

Company Website: Macy's Careers

ASSUMPTION: Macy's is a well-established retailer with a strong brand and a long history of creating memorable experiences for its customers.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Head of Content Strategy or a similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential advancement to a Director or Vice President role within the Content Strategy team
• Expansion of responsibilities to include additional channels or teams
• Opportunities to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Content Strategy team or expand responsibilities.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major retail hub with a diverse customer base
• The office is located in the heart of Manhattan, offering easy access to public transportation and nearby amenities
• The city offers a vibrant cultural scene, with numerous museums, theaters, and entertainment options

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with additional stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and content planning skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Leadership and team management abilities
• Cultural fit and alignment with Macy's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Macy's brand and content strategy by providing specific examples of how you would approach the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team
• Research Macy's recent marketing campaigns and be prepared to discuss how you would build upon their success

ATS Keywords: Content Strategy, Senior Manager, Marketing, Retail, Digital, Editorial, Analytics, Team Leadership, Collaboration, Innovation, Project Management, Communication, Customer Focus, Vendor Management, Flexibility, Results-Oriented

ASSUMPTION: The interview process will focus on assessing your strategic thinking, analytical skills, and cultural fit for the role.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)

ASSUMPTION: Proficiency in relevant content management, analytics, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Put the customer first
• Act with integrity
• Collaborate and build relationships
• Innovate and embrace change
• Deliver results with excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Customer-centric and passionate about retail

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful content strategies in a retail or commerce environment?
• Are you comfortable working in a fast-paced, collaborative team environment, and able to manage multiple projects simultaneously?
• Do you possess strong analytical skills and the ability to make data-driven decisions to optimize content performance?
• Are you passionate about retail and committed to delivering exceptional customer experiences?

ASSUMPTION: Candidates who align with Macy's values and work style, and possess the required skills and experience, will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing promotional messaging with engaging editorial content
• Optimizing content performance using analytics and insights
• Collaborating effectively with various teams to achieve cross-company goals
• Adapting to changes in the retail landscape and consumer behavior

ASSUMPTION: The role may present challenges in managing multiple projects, balancing promotional messaging, and optimizing content performance, but offers significant opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Manager role in a retail or e-commerce environment, but may have more responsibility for cross-functional collaboration and team management
• Compared to other Senior Manager roles in Marketing, this position may require more focus on content creation and optimization, rather than brand management or advertising
• Career paths for this role may include advancement to Director or Vice President of Content Strategy, or transition to a similar role in a different industry or company

ASSUMPTION: This role offers a unique opportunity to lead content strategy for a major retail brand, with potential for growth and development within the field.

📝 Sample Projects

• Developing and implementing a content strategy for a major marketing campaign, such as the Macy's 4th of July Fireworks or Thanksgiving Day Parade
• Creating and executing a content marketing partnership with an external vendor to drive earned media and sales
• Optimizing category page and SEO storytelling to improve search engine rankings and drive organic traffic
• Developing and launching an interactive content initiative, such as a virtual try-on or augmented reality experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Manager of Content Strategy may oversee.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Content Strategy team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as Merchants, Marketing Strategy, and Customer & Digital teams?
• What are the key priorities for the first 90 days in this role, and how can I make the most impact in that timeframe?
• How does Macy's approach content strategy and storytelling differently from other retailers, and what opportunities exist to innovate and differentiate?
• What are the most important qualities and skills for success in this role, and how does the team support each other in developing those competencies?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team
• Research Macy's recent marketing campaigns and be prepared to discuss how you would build upon their success
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.